Pay per click advertising Project for TELEZENT By Girish Aughade

What it is? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Why use pay per click? Prototype ideas to track demand before you invest into a new business. Quickly gather feedback on market conditions. Split test to a live audience and gather results in real time. To know if the market is ready for your product To know the marketing angle. Are you marketing it to the wrong people.

Prototype ideas to track demand before you invest into a new business.

Quickly gather feedback on market conditions.

Split test to a live audience and gather results in real time.

To know if the market is ready for your product

To know the marketing angle.

Are you marketing it to the wrong people.

Pay Per Click Tools GoogSpy PPC Research Tools AdComparator Website Analytics Crazy Egg Website Analytics SpeedPPC PPC Management Adapt SEM PPC Management Atlas OnePoint PPC Management Google AdWords Report PPC Management Conversion Ruler PPC ROI Tracking

GoogSpy PPC Research Tools

AdComparator Website Analytics

Crazy Egg Website Analytics

SpeedPPC PPC Management

Adapt SEM PPC Management

Atlas OnePoint PPC Management

Google AdWords Report PPC Management

Conversion Ruler PPC ROI Tracking

Advantages Low risk Flexible Immediate results Easy and fast to implement Can accommodate any budget Measurable Fast optimization Ability to control costs

Low risk

Flexible

Immediate results

Easy and fast to implement

Can accommodate any budget

Measurable

Fast optimization

Ability to control costs

Process

PPC Tuning Cycle

Steps in PPC

Discovery What are your long and short term goals? How will they be tracked and measured? Who is your target audience? Do you have any regulatory requirements? Do you have any feedback (positive or negative) about the usability of your site? Who are your PPC competitors? Have you done research to determine what keywords to target?

What are your long and short term goals?

How will they be tracked and measured?

Who is your target audience?

Do you have any regulatory requirements?

Do you have any feedback (positive or negative) about the usability of your site?

Who are your PPC competitors?

Have you done research to determine what keywords to target?

Design Modeling the keywords in terms of monthly counts, estimated click-thru rates, and conversion rates. Identifying which PPC Engines will be used for the campaign and any variations in the campaigns by PPC Engine. Identifying site landing pages and destination pages for conversion purposes. Identifying any tracking and reporting tools.

Modeling the keywords in terms of monthly counts, estimated click-thru rates, and conversion rates.

Identifying which PPC Engines will be used for the campaign and any variations in the campaigns by PPC Engine.

Identifying site landing pages and destination pages for conversion purposes.

Identifying any tracking and reporting tools.

Development Development of Creative (Title and Description) by PPC Engine for each keyword Application of tracking URLs and Reporting Tools Development of new Destination Pages or editing existing pages Implemented Tracking & Reporting Tools

Development of Creative (Title and Description) by PPC Engine for each keyword

Application of tracking URLs and Reporting Tools

Development of new Destination Pages or editing existing pages

Implemented Tracking & Reporting Tools

Deployment Allow advertisements to "go live” A/B Testing. Log files are to be reviewed for keyword opportunities.

Allow advertisements to "go live”

A/B Testing.

Log files are to be reviewed for keyword opportunities.

Importance of Keywords Keyword Matching Exact Match Phrase Match Broad Match Advanced Match Type

Keyword Matching

Exact Match

Phrase Match

Broad Match

Advanced Match Type

More PPC services Keyword Research and Selection Creative Development Landing Page Identification Implement Campaign Tracking Advertisement Submission PPC Account Settings PPC Bid Management PPC Monthly Analysis Campaign Improvements Creative Testing SEO Ranking Report

Keyword Research and Selection

Creative Development

Landing Page Identification

Implement Campaign Tracking

Advertisement Submission

PPC Account Settings

PPC Bid Management

PPC Monthly Analysis

Campaign Improvements

Creative Testing

SEO Ranking Report

Click Frauds Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click.

Types of click frauds Basic clicker cheat Proxy clicker cheat Multiple computer clicker cheat Software clicker cheat Paid-clickers cheat Click-rings cheat Other medium cheat Visitor cheat Spam cheat Click-through-rate cheat

Basic clicker cheat

Proxy clicker cheat

Multiple computer clicker cheat

Software clicker cheat

Paid-clickers cheat

Click-rings cheat

Other medium cheat

Visitor cheat

Spam cheat

Click-through-rate cheat

Prevention Strategies Monitor your campaigns. Limit your advertisements to specified countries. Know where your advertisements are displayed. Have a different bid price for content-targeted sites. Target high-value sites. Monitor results with a web analytics tool. Use ClickTracks.

Monitor your campaigns.

Limit your advertisements to specified countries.

Know where your advertisements are displayed.

Have a different bid price for content-targeted sites.

Target high-value sites.

Monitor results with a web analytics tool.

Use ClickTracks.

Some of top PPC search Engines Google AdWords Yahoo! Search Marketing ABC Search Search Feed 7Search MIVA Enhance Interactive Findology Microsoft adCenter Ask.com

Google AdWords

Yahoo! Search Marketing

ABC Search

Search Feed

7Search

MIVA

Enhance Interactive

Findology

Microsoft adCenter

Ask.com

Thank You