demodriven
innovation

demodriven.com
innovation?
innovation?

(describing the problem is essential for finding a solution)
innovation?
innovation
is for creative people
innovation
is for creative people
innovation
is for smart people
innovation
is for smart people
innovation
is for you
innovation =
reshaping
the status quo
the status quo?
the status quo?
the existing state of affairs
let’s look at an example
apple trees
exist
since millennia
people stood below
apple trees
since millennia
apples have fallen
from apple trees
since millennia
people have
seen apples fall
since millennia
and all people
thought
since millennia
...
yummy!
until one man
saw it differently
F = m.a
the status quo?
the existing state of affairs
the status quo?
the existing state of affairs
the sum of your assumptions
innovation =
reshaping
your assumptions
your assumptions
are your main enemies
deal with
your assumptions
fight
your assumptions
learn to fight
your assumptions
challenge
challenge
the status quo
challenge
your assumptions
challenge
as a habit
challenge
continuously
challenge
challenge
design
design
a solution
design
a technical
solution
design,
but don’t
overdo it
design
around
a story
challenge
design
challenge
design
present
how to spot when
your assumptions
are wrong?
expose
your assumptions
present
your assumptions
present
•
•
•
•

presenting
is not
bullet
pointing
presenting
is
not even
slide showing
presenting
is
story
telling
present
a message
a good story has
a message
a good story has
one message
a good ad has
one message
a good movie has
one message
a good book has
one message
a good phd has
one message, too
a good phd has
one message, too
(it’s called a thesis)
one message
one message
makes you
focus
one message
makes you
choose
one message
makes you
design
one message
makes you
design
(it truly does)
find
one message
present
one message
challenge
design
present
challenge
design
present
demo
a demo
makes
your story
engaging
a demo
makes
your story
executable
a demo
makes
your story
tangible
a demo
also validates
your story
a demo
also validates
your assumptions
content
real
value

form

necessary
evil
content
real
value

form

necessary
evil
content

form

content might be your goal, but
you cannot even think without form
content

form

content and form go together
content

form

form is more than marketing
content
form is a design tool

form
challenge
design
demo
challenge
design
demo
listen
feedback
is the most
precious
gift
feedback
is the most
fragile
gift
don’t fight
feedback
don’t fight
feedback
even when
it’s negative
don’t fight
feedback
especially when
it’s negative
it’s hard
especially when
it’s negative
but,
it’s important
especially when
it’s negative
listen to
feedback
especially when
it’s negative
challenge
design
demo
listen
enable
e

ished
tabl
s
e

ished
tabl
s
e
tiv
rup
dis
e

ished
tabl
s
the innovator’s dilemma

dis

rup

tiv

e

clayton christensen

e

ished
tabl
s
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new ideas, too
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new points of view
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
choose
new points of view
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
pursue
new points of view
innovation requires
reshuffling
1

2

3

4

5

6

7

8

9

10 15 11

13 14 12
innovation requires
reshuffling
1

2

3

4

5

6

7

8

9

10 15 11

13 14
reshuffling requires
time

12
1

2

3

4

5

6

7

8

9

10

11

13 14 15 12
reshuffling requires
energy
1

2

3

4

5

6

7

8

9

10 11

13 14 15 12
reshuffling requires
effort you cannot anticipate
1

2

3

4

5

6

7

8

9

10 11 12

13 14 15
slack is essential
tom de marco
1

2

3

4

5

6

7

8

9

10 11 12

13 14 15 16
you can’t manage
innovation
1

2

3

4

5

6

7

8

9

10 11 12

13 14 15 16 17
and overtime
won’t help either
1

2

3

4

5

6

7

8

9

10 11 12

13 14 15
you can only
enable it
1

2

3

4

5

6

7

8

9

10 11 12

slack is essential
challenge
design
demo
listen
enable
innovation is
not a selfish game
innovation is
a multiplayer game
give back
give feedback
give feedback
to uncover
someone else’s
wrong assumptions
give feedback
to practice
other
points of view
challenge
design
demo
listen
enable
innovation?
innovation =
reshaping
your assumptions
innovation
is for you
demodriven
innovation

demodriven.com

challenge
design
demo
listen
enable
Tudor Gîrba
www.tudorgirba.com

www.creativecommons.org/licenses/by-nc-sa/3.0/
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Demo-driven innovation teaser

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Demo-driven innovation teaser

  1. 1. demodriven innovation demodriven.com
  2. 2. innovation?
  3. 3. innovation? (describing the problem is essential for finding a solution)
  4. 4. innovation?
  5. 5. innovation is for creative people
  6. 6. innovation is for creative people
  7. 7. innovation is for smart people
  8. 8. innovation is for smart people
  9. 9. innovation is for you
  10. 10. innovation = reshaping the status quo
  11. 11. the status quo?
  12. 12. the status quo? the existing state of affairs
  13. 13. let’s look at an example
  14. 14. apple trees exist since millennia
  15. 15. people stood below apple trees since millennia
  16. 16. apples have fallen from apple trees since millennia
  17. 17. people have seen apples fall since millennia
  18. 18. and all people thought since millennia ...
  19. 19. yummy!
  20. 20. until one man saw it differently
  21. 21. F = m.a
  22. 22. the status quo? the existing state of affairs
  23. 23. the status quo? the existing state of affairs the sum of your assumptions
  24. 24. innovation = reshaping your assumptions
  25. 25. your assumptions are your main enemies
  26. 26. deal with your assumptions
  27. 27. fight your assumptions
  28. 28. learn to fight your assumptions
  29. 29. challenge
  30. 30. challenge the status quo
  31. 31. challenge your assumptions
  32. 32. challenge as a habit
  33. 33. challenge continuously
  34. 34. challenge
  35. 35. challenge design
  36. 36. design a solution
  37. 37. design a technical solution
  38. 38. design, but don’t overdo it
  39. 39. design around a story
  40. 40. challenge design
  41. 41. challenge design present
  42. 42. how to spot when your assumptions are wrong?
  43. 43. expose your assumptions
  44. 44. present your assumptions
  45. 45. present
  46. 46. • • • • presenting is not bullet pointing
  47. 47. presenting is not even slide showing
  48. 48. presenting is story telling
  49. 49. present a message
  50. 50. a good story has a message
  51. 51. a good story has one message
  52. 52. a good ad has one message
  53. 53. a good movie has one message
  54. 54. a good book has one message
  55. 55. a good phd has one message, too
  56. 56. a good phd has one message, too (it’s called a thesis)
  57. 57. one message
  58. 58. one message makes you focus
  59. 59. one message makes you choose
  60. 60. one message makes you design
  61. 61. one message makes you design (it truly does)
  62. 62. find one message
  63. 63. present one message
  64. 64. challenge design present
  65. 65. challenge design present demo
  66. 66. a demo makes your story engaging
  67. 67. a demo makes your story executable
  68. 68. a demo makes your story tangible
  69. 69. a demo also validates your story
  70. 70. a demo also validates your assumptions
  71. 71. content real value form necessary evil
  72. 72. content real value form necessary evil
  73. 73. content form content might be your goal, but you cannot even think without form
  74. 74. content form content and form go together
  75. 75. content form form is more than marketing
  76. 76. content form is a design tool form
  77. 77. challenge design demo
  78. 78. challenge design demo listen
  79. 79. feedback is the most precious gift
  80. 80. feedback is the most fragile gift
  81. 81. don’t fight feedback
  82. 82. don’t fight feedback even when it’s negative
  83. 83. don’t fight feedback especially when it’s negative
  84. 84. it’s hard especially when it’s negative
  85. 85. but, it’s important especially when it’s negative
  86. 86. listen to feedback especially when it’s negative
  87. 87. challenge design demo listen enable
  88. 88. e ished tabl s
  89. 89. e ished tabl s
  90. 90. e tiv rup dis e ished tabl s
  91. 91. the innovator’s dilemma dis rup tiv e clayton christensen e ished tabl s
  92. 92. e ished tabl s e tiv rup dis the innovator’s dilemma applies to how you invest in new ideas, too
  93. 93. e ished tabl s e tiv rup dis the innovator’s dilemma applies to how you invest in new points of view
  94. 94. e ished tabl s e tiv rup dis the innovator’s dilemma applies to how you choose new points of view
  95. 95. e ished tabl s e tiv rup dis the innovator’s dilemma applies to how you pursue new points of view
  96. 96. innovation requires reshuffling
  97. 97. 1 2 3 4 5 6 7 8 9 10 15 11 13 14 12 innovation requires reshuffling
  98. 98. 1 2 3 4 5 6 7 8 9 10 15 11 13 14 reshuffling requires time 12
  99. 99. 1 2 3 4 5 6 7 8 9 10 11 13 14 15 12 reshuffling requires energy
  100. 100. 1 2 3 4 5 6 7 8 9 10 11 13 14 15 12 reshuffling requires effort you cannot anticipate
  101. 101. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 slack is essential tom de marco
  102. 102. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 you can’t manage innovation
  103. 103. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 and overtime won’t help either
  104. 104. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 you can only enable it
  105. 105. 1 2 3 4 5 6 7 8 9 10 11 12 slack is essential
  106. 106. challenge design demo listen enable
  107. 107. innovation is not a selfish game
  108. 108. innovation is a multiplayer game
  109. 109. give back
  110. 110. give feedback
  111. 111. give feedback to uncover someone else’s wrong assumptions
  112. 112. give feedback to practice other points of view
  113. 113. challenge design demo listen enable
  114. 114. innovation?
  115. 115. innovation = reshaping your assumptions
  116. 116. innovation is for you
  117. 117. demodriven innovation demodriven.com challenge design demo listen enable
  118. 118. Tudor Gîrba www.tudorgirba.com www.creativecommons.org/licenses/by-nc-sa/3.0/
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