You CAN Capture Lightning in a Bottle: Strategic Measurement for Engagement and Impact

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Are you seeking higher levels of engagement with supporters and members? Unsure of how to measure if your strategy is successfully advancing your mission? Learn how to set a communications strategy that can harness the energy of your audience, motivate them toward meaningful engagement, and measure what matters along the way. Make your communications strategy more meaningful by connecting strategy to implementation.

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You CAN Capture Lightning in a Bottle: Strategic Measurement for Engagement and Impact

  1. 1. You CAN Capture Lightning in a Bottle: Motivating and Measuring Engagement 2014 Nonprofit Technology Conference #14NTCLightning @silsen silsen@volunteermatch.org @girardinl lg@laurengirardin.com
  2. 2. IMPACT CAPACITY REACH ENGAGEMENT ACTIVITY Public domain U.S. Air Force photo by Tech. Sgt. Cherie A. Thurlby@silsen#14NTCLightning @girardinl
  3. 3. What makes a metric meaningful?
  4. 4. Connect metrics to goals @silsen#14NTCLightning @girardinl
  5. 5. Specific Measurable Attainable Relevant T@silsen#14NTCLightning @girardinl
  6. 6. Benchmarking, trends, and outliers @silsen#14NTCLightning @girardinl
  7. 7. What to measure
  8. 8. Your Guinea Pig: Shari Ilsen Director, Engagement VolunteerMatch silsen@volunteermatch.org @silsen @silsen#14NTCLightning @girardinl
  9. 9. Organization Mission We strengthen communities by making it easier for good people and good causes to connect. @silsen#14NTCLightning @girardinl
  10. 10. Organization Metrics @silsen#14NTCLightning @girardinl
  11. 11. How Do We Measure Our Success? (Insert gorgeous table here, with accompanying professionally-produced infographic) @silsen#14NTCLightning @girardinl
  12. 12. How Do We Measure Our Success? @silsen#14NTCLightning @girardinl
  13. 13. Did This Work? @silsen#14NTCLightning @girardinl
  14. 14. What on Earth Was THIS?! @silsen#14NTCLightning @girardinl
  15. 15. You Don’t Have to Do This Alone • Excel • Google Analytics • Your coworkers • Your peers • Linkedin Groups • Webinars • Meetups @silsen#14NTCLightning @girardinl
  16. 16. Lauren Girardin Marketing and Communications Consultant Independent and with LightBox Collaborative lg@laurengirardin.com @girardinl Shari Ilsen Director, Engagement VolunteerMatch silsen@volunteermatch.org @silsen & @VolunteerMatch #14NTCLightning

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