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How Teen Peer Educators Can Be Awesome on Social Media
 

How Teen Peer Educators Can Be Awesome on Social Media

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Social media is an ideal way to have teens talk to their peers about the issues that matter to them. How can teen ambassadors, peer educators, students, and other youth use social media to help ...

Social media is an ideal way to have teens talk to their peers about the issues that matter to them. How can teen ambassadors, peer educators, students, and other youth use social media to help nonprofits, good causes, and other organizations?

This presentation was given as a training for TeenSource's Peer Educators. TeenSource improves the health and well being of young people in California by providing non-judgmental, accurate, and reliable sexual and reproductive health information and resources.

The training shows teens how to be awesome and engaging on social media, in a way that ramps up their professionalism while encouraging their personalities to shine. The presentation includes best practices on sharing abundantly while protecting their privacy and the privacy of others. It also includes top tips on how to use Twitter, Instagram, and Facebook in the most effective ways.

The slideshare includes plenty of examples show the best practices and tips in action, primarily taken from those working on sexual and reproductive health issues and rights.

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  • As a TeenSource Peer Educator we want you to be awesome on social media! Social media is a great way for you to help your friends, your peers, and other teens learn more about their own sexual and reproductive health and how to get the support they need.A few techniques on how to be awesome on social media from the more technical side. LIKE First, we want you to engage with TeenSource’s content. Like, reshare, and comment on what we share and you’ll help more people to see it.TAG If you tag TeenSource, that will become a link that people can then click and find our profile and follow us.LINK We really want people to be able to get more information and even to take action, and our website is where you should send them. Not just the homepage but to specific pages.ENGAGE You guys are your own a network! We want you to go peer-to-peer and interact with each other. Follow, like…GIVE CREDIT where credit is due. If it’s someone’s photo or drawing or comic, say who created it. If it’s someone else’s idea, give them props. It’s good karma and you’ll earn their appreciation. HASHTAGs. Use the right ones and what you share becomes part of a bigger conversation. If you use content-related hashtags, topical hashtags, campaign hashtags, people can use those to find you. May want to dial back the “sentiment” hashtags e.g. #winnerwinnerchickendinner.
  • These are just some of the hashtags TeenSource has used recently. If you want to know what hashtags to use just check out our social media.
  • Here’s the catch with being awesome on social media. What you share is usually very pubic. Anyone can read it. So, be personal, and have personality, but stay private: Sharing personal experiences is great, but don't share personal information.- NOTHING IS…you may have heard the expression there’s no delete key on the internet.- THINK BEFORE…The immediacy and public access to social media makes thinking before you speak more important than every before.- PRIVACY CONTROLS…This is a good time to double check all your privacy settings.- FOLLOW…Watch out for spammers and creepers.- SOMEBODY’s WATCHING…31% of college admissions officers checked out an applicant’s social media profile! (source: Kaplan Test Prep survey http://www.ajc.com/weblogs/get-schooled/2013/oct/31/more-colleges-googling-applicants-check-their-soci/)- KEEP COMPLAINTS…People have been fired, expelled, disciplined, or lost college scholarships for what they’ve said. Even if you haven’t friended your boss or teachers, someone might show them what you said.- JUST SAY NO…There are things that are illegal because of your age or just illegal for everyone. Don’t share it for the world to see.
  • Permission…should be explicit. If there’s any doubt, ask. If you can’t get an answer, don’t share it.Confirm…let people self identify, let them decide what about themselves is public, and what isn’t.Wins…negative messages don’t inspire people, and actually don’t motivate them to change their behaviors.Embarrass…this isn’t a way to win people over, it’s a way to make enemies.Judgments…everyone has different values, makes choices for their reasons, what’s right for them is right.
  • Ok, now let’s move into how to be engaging on social media. How can you get people interested in hearing what you have to say? What can you say to really engage people?
  • TIMELY. > What’s happening at this very moment?> What are you watching, what are you listening to, what are you doing that relates to TeenSource’s work?
  • TRENDY> Talk about the things you are interested in. > Shows and movies you and your friends watch. The music you listen to. The stories and events that get you talking.> Use trends to deliver health messages.
  • VISUAL>Social media is visual media. Think about how you scroll through social media on your smart phone. You’ll stop scanning when you see an eye-catching image, right? That’s what being visual is about.> Use your own pictures and videos. Make your own graphics and memes. Check out the image/videos TeenSource uses and share those.> Especiallyimportant Facebook, which now favors posts with images & videos. Twitter images are also new and engaging.
  • CONVERSATIONAL> This is really important. The best way to connect on social media is by having conversations. > Be engaged and engaging. >Ask questions that others can answer. Pose a question and share one idea. Participate in conversations started by others by commenting on what they’ve shared. Help them find possible answers to their problems and questions.
  • FUNNY> Who doesn’t like to laugh?> We deal with some serious issues. There’s often ways to have fun and be funny with them.> Never be funny at the expense of others.
  • COMPELLING> Share your stories. Talk about what has happened and is happening in your life and the lives of your friends.> What problems did you overcome and how? Add a little drama (though don’t be overdramatic). > Show off your positive health and wellness behaviors.
  • Most importantly…BE YOU! > Be yourself. Be authentic. > Other people will trust you more when you’re yourself, and will more likely believe what you tell them.
  • I want to share a few tips for each social media channel that TeenSource and you use.The first is Twitter…my favorite.
  • Bios are how people find you, they show up in search. They’re the first impression you make.There’s your photos, the bio text, your name, and even your handle. They all say something about you.#1 has some problems.#2is okay. Professional with personality. But, could be improved.#3 & 4 are much better. What works? What could be better about them?>> same goes for bios elsewhere (Instagram)
  • Hashtags are really important on Twitter (not so much Facebook, definitely also important on Instagram).You only have 140 characters on Twitter, so be discerning, be deliberate and picky about which hashtags you use.Use trending hashtags and use hashtags that are timely (check @TeenSource to see which ones we’re using).Use hashtags that can help your tweet be discovered or be relevant or clever, though don’t use too many or ones that are generic.
  • This is a really common mistake, even by people who use Twitter a lot.If you put an @username at the VERY beginning of a tweet, the only people that will see the tweet are people that follow you AND the person you @mentioned.This isn’t right if you meant to send a tweet that you wanted the whole world to be able to see.This is correct when you want to have a conversation with someone, and don’t want to clutter up the streams of the people that follow you.Either rewrite your tweet so the @mention is not at the beginning of the tweet.…or put a period or other small character before the @ sign and it will be visible to all your followers.
  • A lot of you are on Instagram. A lot of people are rushing on to Instagram.TeenSource is just getting started on Instagram so we particularly want your help making Instagram really interesting and engaging.
  • Like and comment. Follow back (as appropriate). Reach out and be real.Do talk to an adult know if someone is threatening to harm themselves or others.
  • Avoid monotonous selfie overload (similar selfie after similar selfie in a row). Make selfies more fun, interactive, and give context by sharing a story of where you are, what you’re doing, why it’s interesting.Try doing some selfies for good.#FAIL Example:a teenager on a biology field trip took a selfie with a medical cadaver. Used her phone where it wasn’t permitted, removed the sheet and had been told not to. NOT smart, she’s facing disciplinary action. Source: http://www.huffingtonpost.com/2014/02/06/cadaver-selfie-alabama-dead-body-instagram_n_4737833.html
  • Instagram feels more personal, and can show a different side of you than might come through elsewhere.It is often candid and in-the-moment—which is one of the reasons why people like it so much.Watch out for #TMI, Too Much Intimacy.Be cautious to not let the world see you at your most intimate. Keep some of yourself for yourself.
  • Facebook is a place we know parents, teachers, and older folks are joining more and more.Just about everyone is on Facebook. It might seem like conversations there are more public now because more people are listening and commenting than just your friends. It was weird when my mother-in-law joined Facebook, she only uses it to see what my husband and I are up to.
  • Facebook is the culture of Likes, people want to be supportive of what you’re doing. Give them something to like. That makes them want to click that like button. That will make them want to share.Something awesome. Something that has a “awww” cute factor.Share your accomplishments, post what you’re proud of.Share stories that make you want to rejoice.
  • More and more, people want to be in control of what’s shared about them, especially photos, and especially on Facebook.Tagging people on Facebook, in photos or in posts, can help folks cut through the clutter. I actually use Facebook tagging quite a bit personally. It’s like saying “Hey, you’d like this, let’s have a conversation about it.Do tag friends in relevant content, especially if you know they’ll appreciate the content (and appreciate being tagged).Don’t tag friends in photos and posts unless you know they are okay with it. Never tag people if it’s an embarrassing photo. Only tag when it’s flattering.
  • We want you to share abundantly about Condom Week, starting today.Here’s examples of what doesn’t work.Tweet at the top feels judgmental.Sluts vote? Romney & Ryan? Candidate politics, you can have your politics but please not in the TeenSource conversations.The old Pope? Avoid bringing religion into these TeenSource conversations.Condom head might be funny, but what can anyone learn from this? Other than he wasted a condom.
  • These work. They’re photos from real events, they’ve got hashtags.Alma’s positive, celebrating her job, visually engaging, showing something real from her day.The Valentine’s condom heart is related to a timely topic and hashtagged.Keep Calm is funny and yet still educational. Also showing the person’s desk, personal.Tweet opens with a question, gives a link to a how to.
  • Ok, whew. That was a lot on being awesome and being engaging on social media. Let’s hear your questions about what I covered or anything you’re wondering about using social media as a Peer Educator!

How Teen Peer Educators Can Be Awesome on Social Media How Teen Peer Educators Can Be Awesome on Social Media Presentation Transcript

  • PEER EDUCATORS TRAINING: SOCIAL MEDIA Lauren Girardin @girardinl for the California Family Health Council’s TeenSource project February 11, 2014
  • BE AWESOME ON SOCIAL MEDIA • Like, reshare, and comment on what TeenSource shares. • Tag TeenSource. • Link to teensource.org content. • Engage with other Peer Educators. • Give credit. • Hashtag campaigns and topics. @girardinl @teensource Creative Commons photo by Riaz Kanani.
  • @girardinl @teensource
  • PROTECT YOUR PRIVACY • Nothing is really private on the internet or in apps. • Think before you post. • Set privacy controls with care. • Follow and friend people who deserve your trust. • Somebody’s watching, share only what you’d let parents, teachers, recruiters, or boss know. • Keep complaints offline. • Just say no to sharing illegal activity like drugs and drinking. @girardinl @teensource Creative Commons photo by Emergency Brake.
  • PROTECT THE PRIVACY OF OTHERS • Ask permission, not forgiveness, especially before sharing faces, names. • Always confirm, don’t assume things like relationship status, sexual activity, and gender or sexual identity. • Show #WINs not #FAILs, by using examples of what to do, not what not to do. • Don’t embarrass to make a point (or ever). • Avoid judgments like “slutty behavior.” @girardinl @teensource Creative Commons photo by eLLen.
  • HOW TO BE ENGAGING @girardinl @teensource
  • HOW TO BE ENGAGING Be timely. @girardinl @teensource
  • HOW TO BE ENGAGING @girardinl @teensource Meme found on publichealthmemes.tumblr.com. Be timely. Be trendy.
  • HOW TO BE ENGAGING Be timely. Be trendy. Be visual. @girardinl @teensource
  • HOW TO BE ENGAGING Be timely. Be trendy. Be visual. Be conversational. @girardinl @teensource
  • HOW TO BE ENGAGING Be timely. Be trendy. Be visual. Be conversational. Be funny. @girardinl @teensource
  • HOW TO BE ENGAGING Be timely. Be trendy. Be visual. Be conversational. Be funny. Be compelling. @girardinl @teensource
  • HOW TO BE ENGAGING Be timely. Be trendy. Be visual. Be conversational. Be funny. Be compelling. Be YOU! @girardinl @teensource
  • TOP TIPS: TWITTER @girardinl @teensource
  • TOP TIPS: TWITTER Be updating your bio. @girardinl @teensource
  • TOP TIPS: TWITTER Be updating your bio. Be discerning with hashtags. @girardinl @teensource
  • TOP TIPS: TWITTER Be updating your bio. Be discerning with hashtags. Beware @mention mishaps.     @girardinl @teensource
  • TOP TIPS: INSTAGRAM @girardinl @teensource
  • TOP TIPS: INSTAGRAM Be complimentary and supportive. @girardinl @teensource
  • TOP TIPS: INSTAGRAM Be complimentary and supportive. Be self(ie) aware. @girardinl @teensource
  • TOP TIPS: INSTAGRAM Be complimentary and supportive. Be self(ie) aware. Be intimate, to a point. @girardinl @teensource
  • TOP TIPS: FACEBOOK @girardinl @teensource
  • TOP TIPS: FACEBOOK Be your most awesome self. @girardinl @teensource
  • TOP TIPS: FACEBOOK Be your most awesome self. Be tagging, carefully. @girardinl @teensource Graphic created using a Creative Commons photo by Isengardt.
  • TOP TIPS: FACEBOOK Be your most awesome self. Be tagging, carefully. Be public …or not. @girardinl @teensource
  • EXAMPLE: #CONDOMWEEK @girardinl @teensource 
  • EXAMPLE: #CONDOMWEEK @girardinl @teensource 
  • @girardinl @teensource Photo via stock.xchng.
  • www.teensource.org twitter.com/teensource facebook.com/teensource instagram.com/teensourceorg teensource.tumblr.com Thanks! Lauren Girardin twitter.com/girardinl lg@laurengirardin.com linkedin.com/in/laurengirardin