Even if only one person has their finger on the “Publish” button, many people will play a part in creating and curating content for your organization's blog, website, newsletter, press releases, social media, and other communications channels. By offering relevant, engaging, well-crafted content, your organization can spark conversation, share your message, and advance your cause all on your own terms. But, it can be a complex juggling act to do it all: generate content ideas with program staff, choose the most compelling content, work with others to drive the content production process, and gather the often strong opinions of stakeholders and approvers. Simultaneously and efficiently moving multiple pieces of content from start to finish requires focus, patience, and a few tricks of the communications trade including:
- How to create and maintain an editorial calendar to help you focus on your best content.
- How to create and iterate your editorial process and governance.
- How to manage a content channel with multiple contributors and approvers, such as a group blog.