Snyder LangstonSocial Media Activity & ResultsSeptember 2010
Agenda Overview Current social media activity • Snyder Langston, C.W. Driver, DPR Construction, Hathaway Dinwiddie Current Internet trends • Snyder Langston, C.W. Driver, DPR Construction, Hathaway Dinwiddie Social Media Strategy Framework
Overview Neither Snyder Langston nor its competitors are utilizing Facebook. Majority of focus is on LinkedIn company profile. Highest conversation about DPR Construction Critical need for strategic framework to guide future social media efforts for Snyder Langston (i.e. needs to be actively managed)
Social Media Gameplan: BrandTarget: WhoBusiness Objective: What and by when (3 years)Social Media Goal: What and by when (12 months)Social Media Strategy: How (big picture)Social Media Plans: How (tactics)
Social Media Strategic Gameplan Plan the work and work the plan Integrate it with the rest of the business Agree on key goals and metrics in advance Assign an owner (accountability)
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