Drives New Ways to do Old things
Faster, better & Cheaper.
Business are cutting their marketing budgets and change
the way how we do business and connect to people.
People are increasingly connected
and empowered by digital technology
(embrace all media formats)
Now mass market : a place to reach
Open 24/ 7 : people are connected and
consuming WHAT, WHEN, and HOW they
The same customers are online as in offline
Consumer power has shifted : consumers
look for information and are much better
informed about brands/ services
They also write, comment, advocate,
criticize… : WOM buzz (word of mouth)
Consumers are vocal and engaged online :
are we listening to them ?
Social media belongs to people
Time spent on social network and
blogging sites growing at over 3x
the rate of overall Internet growth.
Online content is social currency:
influencers increasingly earn friends
and followers by circulating interesting
“Fishing where the fish are”
Integration campaigns with common social solutions
(tweet, Facebook, …)
Clear principles to ensure everyone is aligned
(employees at Coke Corp. sign a letter)
On facebook alone we’ve got:
- 4.600+ photos
- 95+ Videos
- 500.000+ “likes”
- 90.000+ comments
Push social marketing beyond
customer intelligence to demand
generation and sales
Map their Customer's Journey to
see from the “Outside In” the
One of the forces of change concerns the shift of economic values moving
from “stocks” of knowledge to “knowledge flows”
Digital world exponential growth & economic downturn have an impact :
The way the business world is connected & its performance in the long-run
The knowledge of our clients about us
The feeling of engagement of employees participate in new knowledge flows
Sharing status of our cafeteria.
to engage consumers
Twitting and playing on real time via
our digital signage.
Use of web help desk as an added
value to our services, but cheap and
fast to deploy.