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Designing on mars sdn2010 v06

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A case study in Ouahigouya, Burkina Faso

A case study in Ouahigouya, Burkina Faso

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    Designing on mars sdn2010 v06 Designing on mars sdn2010 v06 Presentation Transcript

    • DESIGNING ON MARSThe participatory technique of TechnologyProbes: a case study in Burkina FasoCreate11, London | June 23rd 2011
    • GIOVANNI INNELLAgiovanni.innella@gmail.com | @giovanninnellaVALENTINA NISIvalentina.nisi@gmail.comFRANCO PAPESCHIfranco.papeschi@gmail.com | @bobbywatson
    • INTERNET HERE 3
    • GDP204 th/227$1,200 per capita Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
    • Employment rate197 th/22777% unemployed Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
    • Life expectancy203 rd/22753 years Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
    • Population below poverty line46,4%Sources:https://www.cia.gov/http://www.freedomhouse.org/
    • 8
    • WHY INTERNET, THEN?
    • Immediate Long term
    • Immediate MEDIUM TERM Long term
    • READ WRITE WEB
    • http://www.baekdal.com/design/Cool- Objects/brix/TECHNOLOGY MEDIATESCULTURE,CULTURE MEDIATESTECHNOLOGY
    • GET STARTED
    • WHERE:Ouahigouya (Burkina Faso)WHO:20 locals between 18-40 with basicfamiliarity with computerWHAT:Teach Internet and explore the impacton people’s daily livesFOR HOW LONG:About 2 months
    • FROM THEORY
    • TO HANDS-ON
    • “WHAT WOULD YOU DO WITHTHIS?”
    • WHAT WOULD YOU DO WITHGOOGLE MAPS?
    • Provide visitors of a map
    • Provide visitors of a Tour guides through map mobile
    • What did we learn from this?Reveal hidden layer of location-based information,waiting to be surfacedCreate new set of services, based on the involvement oflocal people through a digital layerDisclose cultural elements:some people have the role of keeping information,through oral storytelling
    • WHAT WOULD YOU DO WITHSKYPE?
    • Combine Skypecontact with drum
    • Combine Skype Sell product + contactcontact with drum
    • Combine Skype Sell product + contact Skype lessonscontact with drum
    • Why is this good:For participants it was a more practical way of learning, anda chance to generate concepts of services and micro-businesses that would make sense into their lives.For us their ideas, were effective ways to gather insightsabout the local culture/context.The information gathered was usually pertinent to thespecific technology introduced and its application there.
    • TECHNOLOGY PROBES
    • Technology probes PARTICIPANT FACILITATOR1 GET TO KNOW THE TOOL PRESENT THE TOOL2 ABSORB FACILITATE CONCEPT GENERATION3 GENERATE POTENTIAL USES INTERPRET
    • TECHNOLOGY CULTURALPROBES PROBESDraw future scenarios Describe the presentDepict yourself through change Depict yourself through normalityDisruption Continuation
    • SO, WHAT?!?
    • DON’T TEACH, MAKE!People are more interested when they practice andhave some autonomy
    • LET THEM DESIGNConcepts reveal people’s culture, needs and dreamsmuch more than a focus group
    • MISUSING IS DESIGNINGFacilitate tinkering beyond what is proposed
    • ANYBODY LEARNING SOMETHINGIS A POTENTIAL TEACHERCreate a core of people that can evolveinto a community over time
    • THANKSGIOVANNI INNELLA VALENTINA NISIgiovanni.innella@gmail.com Valentina.nisi@gmail.com