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Designing on mars sdn2010 v06

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A case study in Ouahigouya, Burkina Faso

A case study in Ouahigouya, Burkina Faso

Published in: Design, Travel, Business
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  • 1. DESIGNING ON MARSThe participatory technique of TechnologyProbes: a case study in Burkina FasoCreate11, London | June 23rd 2011
  • 2. GIOVANNI INNELLAgiovanni.innella@gmail.com | @giovanninnellaVALENTINA NISIvalentina.nisi@gmail.comFRANCO PAPESCHIfranco.papeschi@gmail.com | @bobbywatson
  • 3. INTERNET HERE 3
  • 4. GDP204 th/227$1,200 per capita Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  • 5. Employment rate197 th/22777% unemployed Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  • 6. Life expectancy203 rd/22753 years Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  • 7. Population below poverty line46,4%Sources:https://www.cia.gov/http://www.freedomhouse.org/
  • 8. 8
  • 9. WHY INTERNET, THEN?
  • 10. Immediate Long term
  • 11. Immediate MEDIUM TERM Long term
  • 12. READ WRITE WEB
  • 13. http://www.baekdal.com/design/Cool- Objects/brix/TECHNOLOGY MEDIATESCULTURE,CULTURE MEDIATESTECHNOLOGY
  • 14. GET STARTED
  • 15. WHERE:Ouahigouya (Burkina Faso)WHO:20 locals between 18-40 with basicfamiliarity with computerWHAT:Teach Internet and explore the impacton people’s daily livesFOR HOW LONG:About 2 months
  • 16. FROM THEORY
  • 17. TO HANDS-ON
  • 18. “WHAT WOULD YOU DO WITHTHIS?”
  • 19. WHAT WOULD YOU DO WITHGOOGLE MAPS?
  • 20. Provide visitors of a map
  • 21. Provide visitors of a Tour guides through map mobile
  • 22. What did we learn from this?Reveal hidden layer of location-based information,waiting to be surfacedCreate new set of services, based on the involvement oflocal people through a digital layerDisclose cultural elements:some people have the role of keeping information,through oral storytelling
  • 23. WHAT WOULD YOU DO WITHSKYPE?
  • 24. Combine Skypecontact with drum
  • 25. Combine Skype Sell product + contactcontact with drum
  • 26. Combine Skype Sell product + contact Skype lessonscontact with drum
  • 27. Why is this good:For participants it was a more practical way of learning, anda chance to generate concepts of services and micro-businesses that would make sense into their lives.For us their ideas, were effective ways to gather insightsabout the local culture/context.The information gathered was usually pertinent to thespecific technology introduced and its application there.
  • 28. TECHNOLOGY PROBES
  • 29. Technology probes PARTICIPANT FACILITATOR1 GET TO KNOW THE TOOL PRESENT THE TOOL2 ABSORB FACILITATE CONCEPT GENERATION3 GENERATE POTENTIAL USES INTERPRET
  • 30. TECHNOLOGY CULTURALPROBES PROBESDraw future scenarios Describe the presentDepict yourself through change Depict yourself through normalityDisruption Continuation
  • 31. SO, WHAT?!?
  • 32. DON’T TEACH, MAKE!People are more interested when they practice andhave some autonomy
  • 33. LET THEM DESIGNConcepts reveal people’s culture, needs and dreamsmuch more than a focus group
  • 34. MISUSING IS DESIGNINGFacilitate tinkering beyond what is proposed
  • 35. ANYBODY LEARNING SOMETHINGIS A POTENTIAL TEACHERCreate a core of people that can evolveinto a community over time
  • 36. THANKSGIOVANNI INNELLA VALENTINA NISIgiovanni.innella@gmail.com Valentina.nisi@gmail.com

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