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ABRIL 2013
SXSW 2013
PONTO DE ENCONTRO
FUTURO
DIGITAL
CRESCIMENTO EXPONENCIAL
“RADICAL OPENNESS”
SINGULARIDADE
GOOGLE GLASS
LAYAR
NUKOTOYS
A nova revolução
industrial?
ROBOHAND
CITY x PROJECT
O CHOQUE DO
PRESENTE
“PRESENTISM”
We’re living in the
now, we no longer
have a sense of future
direction,
and we have a
completely new
relation...
COLAPSO DA
NARRATIVA
DIGIPHRENIA
OVERWINDING
FRACTALNOIA
APOCALIPTO
“NOSSO AMOR PELAS INTERFACES
DIGITAIS
ESTÁ FORA DE CONTROLE”
Golden Krishna
1. A motorista se aproxima do carro
2. Tira o smartphone da bolsa
3. Liga o Smartphone
4. Desbloqueia o Smartphone
5. Digi...
APP x SENSORES
NEST
ANYTOUCH
GRAB MAGIC
Digital Backlash
IMPLICAÇÕES
Valorização do Analógico
Desafio do Big Data
Curadoria
Capitalismo Consciente
Fonte: Embrancing Analog: Why Physical is Hot - JWT
Fonte: Embrancing Analog: Why Physical is Hot - JWT
Fonte: Embrancing Analog: Why Physical is Hot - JWT
Fonte: Embrancing Analog: Why Physical is Hot - JWT
B
I
G
D
A
T
A
"By simply adding
more data we're
actually adding more
noise to the system,
not more signal"
Nate Silver
"One of the problems is
that we still have this
same monkey brain -
adapted for quick
decisions based on
very little data"...
“Kids always know what is
going on, but never know
where they got it.”
David Carr
CURADORIA
CEOs JÁ SÃO
CONSIDERADOS MAIS
CONFIÁVEIS QUE
LÍDERES DE
GOVERNO.
“Business: from license to
operate to license to lead”.
R...
MICHAEL PORTER | SHARED VALUE
CRIAR AO MESMO TEMPO VALOR
ECONÔMICO E VALOR PARA A SOCIEDADE.
RECONECTAR O NEGÓCIO COM O
PR...
CAPITALISMO CONSCIENTE
ZAPPOSZAPPOS
SWISS MISS
PARA SABER MAIS
NOVAS TEORIAS SOBRE COMO AS IDEIAS SE ESPALHAM,
COMO MEDIR SOCIAL MEDIA E A IMPORTÂNCIA DA AUTENTICIDADE
N...
NATURAL, def.:
Algo que é inerente à pessoa; talento ou valores que fazem parte de sua
essência;
autenticidade,
espontanei...
Cada um no
seu quadrado.
O QUE CABE A VOCÊ?
A perfeição não
cria vínculos.
TRABALHE SUAS
VULNERABILIDADES.
Não idealize o
...
#catvidfest
OBRIGADA
@patriciamarinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
South by Southwest (SxSw) 2013 por Patrícia Marinho
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South by Southwest (SxSw) 2013 por Patrícia Marinho

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Slideshow organizado por Patrícia Marinho, VP de Atendimento e Consumer Engagement da Giovanni+Draftfcb, com referências diversas sobre o que viu e ouviu durante a edição de 2013 do festival de Interatividade SxSw - South by Southwest.

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  • 27000 pessoas the next generation of decision makers young, educated, affluent e trend setter
  • The next industrial revolution?
  • Douglas Rushkoff: Think Game of Thrones . In the old days, this sort of show might be considered bad writing. It doesn’t really seem to be moving toward a crisis or climax, it has no true protagonist, and it’s structured less like a TV show or a movie than a soap opera. Yet it really does capture the qualities of a fantasy role-playing game or massive multiplayer online world. Even the opening titles sequence conveys this presentist style: we move over a map, as if exploring the various worlds on the game board. Almost all the families have good justifications for “winning” the throne, and I don’t think anyone wants a particular family to totally win and end the story. (Though if anyone wins, I hope it’s the Khaleesi.) The audience is voluntarily surrendering authority to the storyteller as long as he isn’t abusing it. Really, we just want the narrative to keep going. In a small way perhaps, it’s suggesting a new shape of narrative that can respond to the need for sustainable solutions instead of finalizing victories. These open-ended narratives are much more consonant with the open-ended, fantasy-role-playing-like sensibility of presentism.
  • now - phone vibrating facebook profile is a snapshot of you in the past
  • with technology you can interrupt narrative if stories don’t work, we have gaming. greatest games are never ending. You play to play, no to win
  • house of cards (whenever you want) x game of thrones (with everybody)
  • we get freaked out because we have multiples instances happening at the same time and we can’t handle. too many places at the same time
  • too much weight in a single moment
  • peple tries to maintain control make sense - take a picture and draw the lines not everything makes sense in the present unfocus your eyes to see no longer cause and effect who is affecting what?
  • when we become intolerant to the world killing zombies is easier than understanding what is happening
  • A driver approaches her car. Takes her smartphone out of her purse. Turns her phone on. Slides to unlock her phone. Enters her passcode into her phone. Swipes through a sea of icons, trying to find the app. Taps the desired app icon. Waits for the app to load. Looks at the app, and tries to figure out (or remember) how it works. Makes a best guess about which menu item to hit to unlock doors and taps that item. Taps a button to unlock the doors. The car doors unlock. She opens her car door
  • Steve Jobs está aí talvez como o grande exemplo de CEO que se transformou num grande influenciador para a sociedade.
  • "We're part of the era of the sharing economy - which is what comes after the era of mass production." "Your house isn't your biggest asset - your time is your biggest asset."
  • Walker Art Center 10.000 videos 65 selecionados the art world ignored it Plafatorma Open Field dog owner takes the dog out. Cat owners are alone inside There is no cat Park. The internet is the cat park Art = creates an emotional connection
  • Transcript of "South by Southwest (SxSw) 2013 por Patrícia Marinho"

    1. 1. ABRIL 2013 SXSW 2013
    2. 2. PONTO DE ENCONTRO
    3. 3. FUTURO DIGITAL CRESCIMENTO EXPONENCIAL “RADICAL OPENNESS” SINGULARIDADE
    4. 4. GOOGLE GLASS
    5. 5. LAYAR
    6. 6. NUKOTOYS
    7. 7. A nova revolução industrial?
    8. 8. ROBOHAND
    9. 9. CITY x PROJECT
    10. 10. O CHOQUE DO PRESENTE
    11. 11. “PRESENTISM” We’re living in the now, we no longer have a sense of future direction, and we have a completely new relationship to time. FONTE: Present Shock: When everything happens now.
    12. 12. COLAPSO DA NARRATIVA
    13. 13. DIGIPHRENIA
    14. 14. OVERWINDING
    15. 15. FRACTALNOIA
    16. 16. APOCALIPTO
    17. 17. “NOSSO AMOR PELAS INTERFACES DIGITAIS ESTÁ FORA DE CONTROLE” Golden Krishna
    18. 18. 1. A motorista se aproxima do carro 2. Tira o smartphone da bolsa 3. Liga o Smartphone 4. Desbloqueia o Smartphone 5. Digita a senha 6. Navega pelos ícones para achar o app 7. Clica no app 8. Espera o app carregar 9. Olha para o app e tentar lembrar como funciona 10. Tenta achar em que lugar deve clicar para abrir a porta 11. Aperta o botão que abre a porta 12. Abre a porta 13. Entra no carro
    19. 19. APP x SENSORES
    20. 20. NEST
    21. 21. ANYTOUCH
    22. 22. GRAB MAGIC
    23. 23. Digital Backlash IMPLICAÇÕES Valorização do Analógico Desafio do Big Data Curadoria Capitalismo Consciente
    24. 24. Fonte: Embrancing Analog: Why Physical is Hot - JWT
    25. 25. Fonte: Embrancing Analog: Why Physical is Hot - JWT
    26. 26. Fonte: Embrancing Analog: Why Physical is Hot - JWT
    27. 27. Fonte: Embrancing Analog: Why Physical is Hot - JWT
    28. 28. B I G D A T A
    29. 29. "By simply adding more data we're actually adding more noise to the system, not more signal" Nate Silver
    30. 30. "One of the problems is that we still have this same monkey brain - adapted for quick decisions based on very little data" Nate Silver
    31. 31. “Kids always know what is going on, but never know where they got it.” David Carr CURADORIA
    32. 32. CEOs JÁ SÃO CONSIDERADOS MAIS CONFIÁVEIS QUE LÍDERES DE GOVERNO. “Business: from license to operate to license to lead”. RESPONSABILIDADE Edelman Trust Barometer
    33. 33. MICHAEL PORTER | SHARED VALUE CRIAR AO MESMO TEMPO VALOR ECONÔMICO E VALOR PARA A SOCIEDADE. RECONECTAR O NEGÓCIO COM O PROGRESSO SOCIAL. NÃO É FILANTROPIA, MAS UMA FORMA DE ATINGIR SUCESSO ECONÔMICO. "The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society. Perhaps most important of all, learning how to create shared value is our best chance to legitimize business again"  { {
    34. 34. CAPITALISMO CONSCIENTE
    35. 35. ZAPPOSZAPPOS
    36. 36. SWISS MISS
    37. 37. PARA SABER MAIS NOVAS TEORIAS SOBRE COMO AS IDEIAS SE ESPALHAM, COMO MEDIR SOCIAL MEDIA E A IMPORTÂNCIA DA AUTENTICIDADE NA CONSTRUÇÃO DO RELACIONAMENTO
    38. 38. NATURAL, def.: Algo que é inerente à pessoa; talento ou valores que fazem parte de sua essência; autenticidade, espontaneidade; o que é verdadeiro.
    39. 39. Cada um no seu quadrado. O QUE CABE A VOCÊ? A perfeição não cria vínculos. TRABALHE SUAS VULNERABILIDADES. Não idealize o seu consumidor. LEIA O QUE NÃO É DITO. Diálogo é responder perguntas difíceis. DEIXE SUA MARCA PRONTA PARA O MUNDO.
    40. 40. #catvidfest
    41. 41. OBRIGADA @patriciamarinho
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