Social media tourism

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What about Social Media Tourism. …

What about Social Media Tourism.
How to get started in Tourism with Social Media in Tourism

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  • 1. “WHATABOUTSOCIALMEDIATOURISM”
  • 2. SPECIALIST MAGAZINESTO PROMOTE TRAVELINDUSTRY...
  • 3. ...AND INTERNET WEBSITESWHERE JUST SHOPWINDOWSFOR HOTELS, TRAVELAGENCIES, ETC.
  • 4. ...RESULT PASSIVE COMMUNICATION ...BUT
  • 5. SOMETHING ISCHANGING...NEWHORIZONSTOTALLYDIFFERENTTHAN BEFOREARECOMING
  • 6. TRAVELERBEHAVIOURSARE CHANGED
  • 7. TODAY TRAVELERSARE MORE EMPOWERED THAN BEFORE MORE SMART THAN BEFORE MORE DEMANDING THAN BEFORE
  • 8. TRAVELERS TODAY NEEDS INFORMATIONFROM PEOPLE LIKE THEM WITH SAME INTERESTS TRAVELERS WANT TO SHARE THEIR PERSONAL EXPERIENCE
  • 9. http://travel2dot0.com/
  • 10. MARKET ARECONVERSATION
  • 11. SOCIAL MEDIAAREENABLINGTRAVELERSTO HAVEAN ACTIVECOMMUNICATION
  • 12. RIGHT NOWPEOPLE ARETALKINGABOUTYOURBRAND
  • 13. KEEP IN MIND:SOCIAL MEDIA ISNOTMARKET SHAREBUTTRUST SHAREYOU WILL NOTICE IT ONLYBEING INSIDE
  • 14. IN TOURISMNEEDS TO BUILDTRUSTTROUGHONLINETRASPARENCYIT NEEDS TO ENGAGEWITH AHUMAN VOICETRAVELERS
  • 15. START LISTEN TRAVELERS ARE REVIEWING YOUR BRAND IN A COMMUNITY SOMEWHERE YOU HAVE NO LONGER FULL CONTROL OF YOUR BRAND
  • 16. ...AND THANJOIN THECONVERSATION
  • 17. DEFINE YOUR GOALS• BRAND AWARENESS• GET IN TOUCH WITH MYTRAVELERS• REDUCE COST FOR LEAD• PROVIDING DIRECT CUSTOMER SUPPORT
  • 18. LET STARTWITH YOUR SOCIAL MEDIA STRATEGY
  • 19. WHICH PERSON TIME TO SPENT BUDGETWHICH RESOURCES SHOULD I EMPLOY?
  • 20. AND IN WHICHTOOLSSHOULDI FOUCUS ON...AND ABOVE ALL,WHY?
  • 21. THINK YOUR SOCIAL OBJECTS
  • 22. MONITORING AND IMPROVING
  • 23. VISITORS AND SOURCES TRAFFIC NETWORK SIZE IN TERM OF FOLLOWERS, FANS, MEMBER, ETCQUANTITY OF COMMENTARY ABOUT YOUR BRAND SENTIMENT OR QUALITY OF COMMENTSEARCH ENGINE RANKING POSITION LEADS GENERATEDENGAGEMENT WITH INFLUENTIAL BLOGGERS
  • 24. PLEASE KEEP IN MINDSOCIAL MEDIA IS AN HUB FOR CONNECTING PEOPLENOT COMPUTERS
  • 25. Giovanni CerminaraInfo and contactwww.kuddlenetwork.cominfo@giovannicerminara.comtwitter.com/giannicerminara