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Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
Giovami #culturevolution: more culture brings better minds
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Giovami #culturevolution: more culture brings better minds

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www.giovami.it …

www.giovami.it
Presentation made at "It's a start" - workshop for cultural and creative industry, Monza 22nd June 2012.
GiovaMI won a special mention from entrepeneurs jury.

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  • 1. More culture brings better minds W W W . G I O V A M I . I TEMANUELE IOVINEfounderwww.giovami.it@giovami#culturevolution
  • 2. OBJECTIVES Più consumi, più cresci. È questa la nuova tecnica di coltivazione. Culturale. Giovane.
  • 3. NEEDS CUSTOMIZATION “Mi sai capire anche solo guardandomi per un attimo. Ma come fai?”1 OVERLOAD INFORMATIVO OFFERTA NASCOSTA VETRINA EVENTI ALGORITMO RICERCA AGENDA DINAMICA REMINDER
  • 4. MECHANICS GAMIFICATION “Mi fai sempre divertire con la tua ironia ed i tuoi giochi... È una dipendenza!”2 PUNTI BONUS SFIDA CLASSIFICA LIVELLI RICARICA
  • 5. TECHNOLOGY PAPERLESS “Mi hai risolto un sacco di complicazioni con il tuo colpo di genio. Unico.”3 MULTIDEVICE SELF-TICKETING UNIQUE CHANNEL REAL-TIME UPDATE CHECK-IN NO-CARD
  • 6. REQUESTS TASTES & PREFERENCES “Mi fai felice quando segui i miei suggerimenti. Non mi deludi mai.”4 TRIBÙ CLUSTER TRENDSETTER ASCOLTO I LIKE ESPRESSIONE
  • 7. MARKETING LOYALTY “Mi sento sempre più parte di te. Grazie, so che così posso fidarmi sempre.”5 FREE GIFTS DISCOUNTS ENGAGEMENT TRACKING & PROFILING UPSELL SPECIAL PROMO
  • 8. INSTITUTIONS COALITION “Mi piace il mio gruppo di amici: siamo tutti molto diversi ma ci vogliamo davvero bene.”6 ONE CITY SYSTEM WIDE OFFER RANGE INTEGRATION RICH NETWORK CROSS-CULTURE DATA SHARING
  • 9. EFFECTS SOCIALITY “Mi sono proprio divertita oggi: ho conosciuto, ammirato, esplorato, confrontato ed imparato.”7 WORD-OF-MOUSE INTERAZIONE PRE/POST PUBLIC RELATIONS AFFINITÀ & CONOSCENZE RECENSIONI PARTECIPAZIONE
  • 10. BETA TEST MILANO “Mi immagino di vivere spesso in un’altra città: sarei sempre me stessa, non ho dubbi.”8 1 YEAR WEB + SMS PLATFORM 250 EVENTS 45 INSTITUTIONS 5.000 BETA USERS BOOTSTRAPPING
  • 11. THANKSW W W . G I O V A M I . I T

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