SOCIAL MEDIA OPTIMIZATION
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w/ giovanni gallucci
ago 00
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(PP
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)
NORTH AMERICAN LEADERSHIP CONFERENCE

SOCIAL MEDIA OPTIMIZATION
What Is Social Media? Sharing content, opinions,
insights, experiences & perspectives on the internet.
-The Media
-Forms: text, images, audio, and video
-Tools: message boards, forums, podcasts, video, sms/txt, bookmarks, communities, wikis,
blogs, micro-blogs
-It’s the conversation

SOCIAL MEDIA OPTIMIZATION
rview of Search
Br ief Ove
Engine Optimization

SOCIAL MEDIA OPTIMIZATION
cl ick thrus | humans
phrases | humans
k eywords &
s | search engines
backlink
xt | searc h engines
anchor te

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K eyword
R esearch

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Link ing Str ategies

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Ancho r Text

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Onl ine Communities

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F acebook
Pro motions

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Outreach
via
L inkedIn

SOCIAL MEDIA OPTIMIZATION
T witter

SOCIAL MEDIA OPTIMIZATION
Use a photo of yourself that’s
interesting
Follow people that YOU think are
interesting, not just b/c everyone
else is following them.
Best Mix in SOME personal information
pra ctices & Don’t SPAM - Bring value
ategies
Use twitter search to find
str others
for twitter
Join the conversation! use the @
sign before another person’s name
to get their attention
Most importantly - create and
build relationships

SOCIAL MEDIA OPTIMIZATION
Tw itter-
related
app lications

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M onitoring
T witter

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Via Tex t-Based
Marketing
Pl atforms

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Blogging
Comments

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Social
Book marking
with
D elicious

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Linkin g with
Stum bleUpon

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News
Aggr egation
with
D igg.com

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d-Based Social
Video & Image
Ma rketing

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YouTube

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Flickr

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All Toge ther -
Brin ging It
r Social Media
Making All You
Work T ogether
P rofiles

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Fr iendfeed

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Feedburner

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Ping.fm

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The Social Media
Marketer’s Toolbox

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TubeMogul

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Cision

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Me asuring Success

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W ebsite
Analytics

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Re putation
M onitoring

Q&A - WRAP UP
ns do yo u have?
Wha t questio

SOCIAL MEDIA OPTIMIZATION
GO AWAY N
giovanni gallucci OW
469.68 2.6978
Textucci.net
h ttp://gall
giov anni@gall ucci.net
twitt er.com/ giovanni