Palm Inc.
and their social media/pr train wreck
ova i gauÌi
Webmaster World/PubCon
Las Vegas, Nevada
November 11, 2009
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Once upon a time...
Palm went to CES 2009 and...
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Then...
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“What if we started
Palm’s developer
community for them?”
- whurley
Thursday 1/29/2009
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“That would be
just peachy!”
- giovanni
Thursday 1/29/2009
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“What do you
need me to do?”
- dan rumney
Thursday 1/29/2009
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1/30/2009 - What do we need?
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préDevCamp - It started Monday 2/2/2009 @ 2PM
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préDevCamp - It started Monday 2/2/2009 @ 2PM
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Then the press picked up on it...
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Then the press picked up on it...
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Week 1
23 cities - 39 volunteers - one date
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“I don’t care about your stupid product”
Then Palm decided to call...
Chris Brogan, May 27, 2009
Palm’s Cast of Characters
Paul Cousineau - the scout
Chuq Von Raspach - the mime
Aaron Hyde - the messenger
Jon Zilber - the canary
Pam Deziel - the closer
Mark Kahn - the heavy
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88 cities - 926 volunteers - one date
We continue to grow the community and train camp leaders
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Chuq (Community Manager) decides to finally
communicate to the community in the middle of April.
Then the wheels began to come off...
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We work it all out... back to the community
Takeaways
Paul - “please help us by getting
the word out that we’re engaged.
Marketing won’t let us talk
directly to the community.”
Palm wants to move forward
The infamous NDA
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Andy - We set a date to talk.
Paul - We let the community know.
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Wheels flying in all directions
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Palm’s Worst Case
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too little too late
SOCIAL MEDIA FAIL
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Oh, one more thing...
You just never know who’s lurking out on twitter.
“Think about the opportunity” _
Norm Cox, May 30, 2009
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“Think about the opportunity” _
lemons to lemonaide Norm Cox, May 30, 2009
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How’s that working
out for ya?
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@giovanni
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