E-Marketing Summit: Lessons Learned from Internet Marketing Experts Robert Gilbreath Gradware.com Giovanni Gallucci Viewzi.com Geoff Nelson Buzz Corps, Inc. Nick Weynand TradeMark Media

Robert Gilbreath / Gradware.com Email Marketing Set up Analytics/Tracking/Reporting View email as a way to Increase Marketing Budget Segment Your Customer List Build an Email Marketing Plan Don't Forget about Transactional Emails

Set up Analytics/Tracking/Reporting

View email as a way to Increase Marketing Budget

Segment Your Customer List

Build an Email Marketing Plan

Don't Forget about Transactional Emails

Giovanni Gallucci / Viewzi.com Search Marketing The Basics: Page titles, inbound links & page content on every page on your website needs to be SEO'ed Keyword phrases must reflect the subject of the page using the terminology your prospects use in their searches Social Media still generates great results for SEO Create fresh, unique, valuable content focused on the reader, not your business or organization Have a sandbox so you can test new strategies - be aggressive BONUS - If your product or service sucks - fix your product or service, don't SEO it.

The Basics: Page titles, inbound links & page content on every page on your website needs to be SEO'ed

Keyword phrases must reflect the subject of the page using the terminology your prospects use in their searches

Social Media still generates great results for SEO

Create fresh, unique, valuable content focused on the reader, not your business or organization

Have a sandbox so you can test new strategies - be aggressive

BONUS - If your product or service sucks - fix your product or service, don't SEO it.

Geoff Nelson / Buzz Corps Social Media Be Holistic – Social Media touches every part of your company Content isn’t just for contests – put it to work Build relationships - People make things happen, not technology Trust – You’ve never owned your brand why keep acting like it? Social Media ROI is about sales Find one internal owner - One owner Social Media requires specialization and dedication – Dedicate people

Be Holistic – Social Media touches every part of your company

Content isn’t just for contests – put it to work

Build relationships - People make things happen, not technology

Trust – You’ve never owned your brand why keep acting like it?

Social Media ROI is about sales

Find one internal owner - One owner

Social Media requires specialization and dedication – Dedicate people

Nick Weynand / TradeMark Media Web site design Make it usable : Your visitors must find the information they need easily. Make it accessible : A wide range of users must be able to access your site. Make it readable : Content is the most important part of your site. Make it functional : Your site must do something. Visitors should be inspired to complete a goal that meets your business objectives. Make it trackable : Focus on the reports that are right for you and think about the trends.

Make it usable : Your visitors must find the information they need easily.

Make it accessible : A wide range of users must be able to access your site.

Make it readable : Content is the most important part of your site.

Make it functional : Your site must do something. Visitors should be inspired to complete a goal that meets your business objectives.

Make it trackable : Focus on the reports that are right for you and think about the trends.

Contact Information Robert Gilbreath : robertg@gradware.com Giovanni Gallucci : giovanni@gallucci.net Geoff Nelson : geoff@buzzcorps.com Nick Weynand : nick@trademarkmedia.com

Robert Gilbreath : robertg@gradware.com

Giovanni Gallucci : giovanni@gallucci.net

Geoff Nelson : geoff@buzzcorps.com

Nick Weynand : nick@trademarkmedia.com