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It's All In The Numbers - Social Media Measurement

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  • + guest705fba6 Eduardo Merille 4 months ago
    nice job. i enjoyed flipping through it and would have like to hear the full presentation.
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It's All In The Numbers - Social Media Measurement - Presentation Transcript

  1. it’s a in the numbers Social Media Measurement June 9, 2009 1 Tuesday, June 9, 2009
  2. get off the napkin... CONFIDENTIAL www.thesocialmediaworkshop.com 2 Tuesday, June 9, 2009
  3. bluehat social media? + = CONFIDENTIAL www.thesocialmediaworkshop.com 3 Tuesday, June 9, 2009
  4. We measure different things in Social Media than we do in SEO. CONFIDENTIAL www.thesocialmediaworkshop.com 4 Tuesday, June 9, 2009
  5. some key points we need to get over ourselves we can’t solve every problem with social media this is evolution, not revolution don’t burn down the corporate marketing and advertising machine do take advantage of the new channels of communication integrate social media into your current marketing mix, don’t decimate your current marketing, advertsing, pr departments you still have time relax be the brand be a risk taker be careful add value be helpful be open be honest be friendly be yourself don’t be a “marketer” CONFIDENTIAL www.thesocialmediaworkshop.com 5 Tuesday, June 9, 2009
  6. “How do you measure roi on social media campaigns?” - the big pitch CONFIDENTIAL www.thesocialmediaworkshop.com 6 Tuesday, June 9, 2009
  7. let’s reset expectations this isn’t about a call to action as much as it is about influencing actions we make ripples in the social media ecosystem but what about Dell, Zappos, Woot, etc? Inherently, we have to deal with fuzzy or “pr” math here CONFIDENTIAL www.thesocialmediaworkshop.com 7 Tuesday, June 9, 2009
  8. a quick detour we need to talk about a few seo basics first... click thrus | humans keywords & phrases | humans backlinks | search engines anchor text | search engines CONFIDENTIAL www.thesocialmediaworkshop.com 8 Tuesday, June 9, 2009
  9. a social media marketing secret marketing & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat *there’s nothing here about selling CONFIDENTIAL www.thesocialmediaworkshop.com 9 Tuesday, June 9, 2009
  10. great news! YOU ALREADY KNOW HOW TO DO THIS! Bad news: This is like SEO in 2001. There’s a lot of education that needs to take place. CONFIDENTIAL www.thesocialmediaworkshop.com 10 Tuesday, June 9, 2009
  11. some suggestions... Reach – how far does it travel? Relevance – does it support your intended direction? Influence – who shares and passes along with who? Authority – how trusted is the source? Engagement – how involved do they get? CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  12. Begin With The End In Mind - Steven Covey CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  13. let’s see the goods a few brief case studies twitter > movies blogs > CBS twitter > cnn.com the groundswell > wired, ad age, etc... CONFIDENTIAL www.thesocialmediaworkshop.com 13 Tuesday, June 9, 2009
  14. iliveindallas.com | jennifer conley | @jenniferconley CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  15. jennifer conley | cinecamp | real world social networking CONFIDENTIAL Tuesday, June 9, 2009
  16. 34% of marketing major motion pictures attendees to this screening brought in this pass. More verifiable direct response than anything else the agency did. Goals: increase twitter followers and get butts in seats CONFIDENTIAL Tuesday, June 9, 2009
  17. blogs > cbs twitter > cnn CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  18. blogs > cbs twitter > cnn CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  19. groundswell > wired magazine, ad age, zdnet, twitter, etc... CONFIDENTIAL Tuesday, June 9, 2009
  20. how about the numbers? CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  21. starbucks | collective intellect CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  22. starbucks | collective intellect ributes re tas te att rbuc ks’ co r less of Sta riptor s appea ma jority desc rand. The ative the b positiv e. Neg descr itinve are e less sntly and ar freque CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  23. starbucks | collective intellect CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  24. starbucks | collective intellect ent is sentim light drop in bucks’ jump McC afe’s s awsuit . Star to the l o the like ly due due t ent is sentim in p ositive otion. tion d ay prom elec CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  25. social media does drive traffic CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  26. whurley | bmc Investment - $5,000 094.75 /48hrs $821, ROI = Redonculous CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  27. ijustine | att CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  28. ijustine | att CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  29. ijustine | att 2,50 0,000 over e inte rnet - ijustin e - th 2.5 CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  30. préDevCamp - 88 Cities and 1,000 Volunteers via twitter - for the community, not the brand “I don’t care about your stupid product” _ Chris Brogan, May 27, 2009 “Think about the opportunity” _ Norm Cox, May 30, 2009 Palm’s response? - Screwed to pooch http://blog.gallucci.net for the drama CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  31. tools... Freebies The Paid Tools: Technorati (authority, links) Collective Intellect Twitalyzer (influence, time-based analysis) Radian6 Google Analytics (traffic) Trackur Feedburner (subscribers) Buzzlogic Compete/Qunatcast/Alexa (relative traffic) Nielsen Buzzmetrics Appsholic (social media) Video/photo (YouTube Insight, TubeMogul) Social bookmarks (Digg/Stumble Upon) Forums (Boardtracker/Twing) BudURL.com (link shortning/clickt thrus) CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  32. we get it...give us the goods. CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  33. breaking the rules 101 keyword research extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  34. breaking the rules 101 keyword research extreme social media focus on the words your audience uses, not the words you use internally CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  35. breaking the rules 101 linking strategies extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  36. breaking the rules 101 linking strategies extreme social media focus on a few of the main sites...don’t get yourself overwhelmed use those keywords! dirty tricks: optimize for your competition and point to links to unfavorable sites about them CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  37. breaking the rules 101 facebook ad roi sucks how to take advantage CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  38. breaking the rules 101 facebook ad roi sucks how to take advantage use their ppc model as a cpm model CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  39. breaking the rules 101 linkedin extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  40. breaking the rules 101 linkedin extreme social media opening up linkedin’s closed network CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  41. breaking the rules 101 youtube extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  42. breaking the rules 101 youtube extreme social media we all know that youtube is the largest video network in the world how many of you know that it’s the second most searched site in the world? ...and did you know that the search on youtube sucks? CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  43. breaking the rules 101 flickr extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  44. breaking the rules 101 flickr extreme social media taking on social media’s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  45. breaking the rules 101 flickr extreme social media taking on social media’s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  46. breaking the rules 101 flickr extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  47. breaking the rules 101 flickr extreme social media clearly i don’t deserve to rank above chris for ‘social media expert’ ...or do i? how do you measure success? CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  48. breaking the rules 101 twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  49. breaking the rules 101 tweetadder extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  50. breaking the rules 101 twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  51. breaking the rules 101 twitter extreme social media meet gern blaston CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  52. breaking the rules 101 twitter extreme social media meet gern blaston CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  53. breaking the rules 101 tying it all together extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  54. breaking the rules 101 tying it all together extreme social media being omnipresent CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  55. The Social Media Manifest. Your guide to getting your buzz on online... social + connect + engage CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  56. social media manifest CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  57. social media manifest CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009
  58. Jennifer Conley giovanni gallucci iliveindallas@gmail.com giovanni@gallucci.net www.iliveindallas.com 469.682.6978 twitter.com/jenniferconley twitter.com/giovanni CONFIDENTIAL www.thesocialmediaworkshop.com Tuesday, June 9, 2009

+ giovanni galluccigiovanni gallucci, 5 months ago

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