Introduction
What this course will be covering
ova i gauÌi
LearnSearchMarketing.TV
ova i gauÌi December 12, 2008
LearnSearchMarketing.TV
1

why are we here? how to effectively
utilize search engine optimization and
marketing tools and tactics to make
your website rank well in the search
engines. seo = long-term strategy.
ppc = short-term strategy. social
networks = powerful & cost effective
you = little or no direction for
effective execution and maintenance.
ova i gauÌi LearnSearchMarketing.TV
2

What will these videos show you?
When you watch these videos you’ll learn how to
Use the right keywords on your web page
Create content on pages the way the search engines like it
Not get penalized by the search engines
Develop a hyperlinking strategy
...and more
ova i gauÌi LearnSearchMarketing.TV
3

“What do I need to
know to get the most
out of these videos?”
Wow! We’re already on the same page! I’m glad you asked.
ova i gauÌi LearnSearchMarketing.TV
4

For you to be successful in this course, you need to...
have a computer with access to the internet
know how surf the web with a web browser
know how to search for stuff on a search engine
...but wait, there’s more.
ova i gauÌi LearnSearchMarketing.TV
5

...but that’s not all.
In order you be able to do the stuff I tell you about
in these videos you need to know how to
set up a website
build a basic web page
get those pages onto your web server
know basic HTML
and other skills (php, css, asp.net, cold fusion) don’t hurt either!
ova i gauÌi LearnSearchMarketing.TV
6

The 10,000 foot view...
How is this course organized?
ova i gauÌi LearnSearchMarketing.TV

The 10,000 foot view...
How is this course organized?
search engine basics
building your website
indexes and directories
ongoing maintenance
best and worst seo practices
ova i gauÌi LearnSearchMarketing.TV

That’s all for now. More videos later...
LearnSearchMarketing.TV
ova i gauÌi LearnSearchMarketing.TV

gallucci.net
giovanni gallucci
LearnSearchMarketing.TV
social media strategist
SecretsOfPodcasting.TV giovanni@gallucci.net
SocialMediaStrategies.TV 469.682.6978
TheAgencyBlog.com
ova i gauÌi LearnSearchMarketing.TV