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Innotech eMktg Summit 2009 - Austin/OKC

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  • + bmassey Brian Massey 1 week ago
    This was my favorite presentation at Innotech, including mine.
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Innotech eMktg Summit 2009 - Austin/OKC - Presentation Transcript

  1. 40 X top 10 extreme social media promotion hacks ova i gauÌi http://blog.gallucci.net CONFIDENTIAL 1 Friday, October 30, 2009
  2. before we get started arra ntive is n on ther e ent atio is p res in th we’ll have a story in another presentation CONFIDENTIAL www.thesocialmediaworkshop.com 2 Friday, October 30, 2009
  3. wa rned eb een y ou’v we’ll be drinking from a firehose this afternoon CONFIDENTIAL www.thesocialmediaworkshop.com 3 Friday, October 30, 2009
  4. at b elts you r se fas ten We’ll be flying at 30,000 feet CONFIDENTIAL www.thesocialmediaworkshop.com 4 Friday, October 30, 2009
  5. the w eak will be left behind Our goal: one slide every minute CONFIDENTIAL www.thesocialmediaworkshop.com 5 Friday, October 30, 2009
  6. 15 s mi et a nut sc es 3 hed tim yes, there’s too much information out there. Waah. ule es a Get busy. day CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 1 6
  7. white hat + CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 black hat 2 you can’t break the rules if you don’t know them = blue hat 7
  8. speaking of rules CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 3 get off the napkin... 8
  9. CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 4 We measure different things in Social Media than we do in other kinds of marketing. 9
  10. let’s reset expectations this isn’t only about connecting with your audience we make ripples in the social media ecosystem 5 we don’t *sell*, we influence Inherently, we have to deal with fuzzy or “pr” math here CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 10
  11. know your audience 6 we need to talk about a few seo basics first... click thrus | humans keywords & phrases | humans backlinks | search engines anchor text | search engines CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 11
  12. build your social capital 7 marketing & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 *there’s nothing here about selling 12
  13. know what you’re measuring Reach – how far does it travel? 8 Relevance – does it support your intended direction? Influence – who shares and passes along with whom? Authority – how trusted is the source? Engagement – how involved do they get? CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  14. take chances Goals: increase twitter followers and get butts in seats CONFIDENTIAL Friday, October 30, 2009 9 34% of attendees to this screening brought in this pass. More verifiable direct response than anything else the agency did.
  15. CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 10 know what results look like techcrunch cnn
  16. CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 11 embrace new media personalities
  17. 2. CONFIDENTIAL 12 give new media some respect 5 ijust www.thesocialmediaworkshop.com Friday, October 30, 2009 ine - the in ternet - over 2,500 ,000
  18. get a clue - merge offline with online - take advantage of opportunities 13, 14, 15 “I don’t care about your stupid product” _ Chris Brogan, May 27, 2009 “Think about the opportunity” _ Norm Cox, May 30, 2009 CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  19. Be Flexible CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 16 DoN/t PanIC! when things don’t work out at first 2 weeks 7,000 hits/week 1200 signups 8 entries
  20. Know Your SEO keyword research 17 extreme social media focus on the words your audience uses, not the words you use internally CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  21. Staying at the top of Craig’s List facebook 18 how to take advantage all listings are chronological you cannot list the same posting multiple times in a two week period or in multiple locations CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  22. low hanging links linking strategies 19 extreme social media focus on a few of the main sites...don’t get yourself overwhelmed use those keywords! dirty tricks: optimize for your competition and point to links to unfavorable sites about them CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  23. 20 get on the homepage of the sites you can mixx and sphinn deliver consistent traffic CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  24. wink, wink, nudge, nudge 21 Using more that one ip address hide my ip guess what - the social networks don’t like you having more than one account or being *too* active CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  25. 22 know where to be cheap hardware spend just enough to get the job done CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  26. don’t try this at home linkedin 23 extreme social media opening up linkedin’s closed CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 network lie like a rug sandbox accounts if you get caught, you’re screwed
  27. 24 Cheating in the worst way subvert and profit extreme social media there’s no nice way to put this you will be roundly and rightfully be criticized as a total cheater and a scumbag if you use this CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  28. 25 have degree - will work for... interns extreme social media they live in social networks they know more about them than you do the have degrees they’d rather get experience related to their degree than spend one more morning making your coffee CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 ‘nuff said
  29. are you doing video? youtube 26 extreme social media we all know that youtube is the largest video network in the world how many of you know that it’s the second most searched site in the world? ...and did you know that the search on youtube sucks? CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  30. youtube 27 put that old computer to work extreme social media tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser." CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  31. flickr 28 gaming flickr w/i their tos extreme social media taking on social media’s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  32. gaming flickr... flickr 28 extreme social media clearly i don’t deserve to rank above chris for ‘social media expert’ CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 ...or do i? how do you measure success?
  33. watch your back 29 reputation management extreme social media Monitor your articles-of-interest with a tool that emails you: trackur, trackengine, changenotes, urlywarning, changedetect Don’t just rely on Wikipedia’s “Watch” function or Google Alerts. CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  34. 30 auto respond to twitter peeps twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  35. don’t chase your tail foursquare is for nerds Is it fun? Yes, for social and tech nerds Is it worth your time? Not by a long shot CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 31 extreme social media
  36. feed the bird twitter 32 outside content CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  37. 33 learn how to search on twitter twitter advanced search CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  38. 34 easy multiple account mgmt twitter managing multiple accts CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  39. 35 tweet from here and now twitter mobile tweeting CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  40. work clean twitter 35 extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  41. 36 amazing freaking account management tweetadder extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  42. always on 37 tying it all together extreme social media being omnipresent CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  43. have a plan! 38 The Social Media Manifest. Your guide to getting your buzz on online... CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 social + connect + engage
  44. 39 social media manifest CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  45. Download this now! LINK REMOVED 39 CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009
  46. giovanni gallucci 40 giovanni@gallucci.net 469.682.6978 facebook.com/giovanni.gallucci twitter.com/giovanni CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 #40 of 10 - under promise and over deliver febr uar y2 010

+ giovanni galluccigiovanni gallucci, 1 month ago

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