Giovanni Gallucci – Building An Effective Social Media Practice

building an effective social media giovanni gallucci practice American Marketing Association Oklahoma City, OK April 10, 2009 1

why are we here? building an effective social media practice how to effectively optimize social media for online marketing campaigns. design is a critical factor in social media marketing. big media is still consumed by the majority. social media = powerful & cost effective u CONFIDENTIAL 2

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a social media pr secret pr & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat CONFIDENTIAL 5

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a quick detour we need to talk about a few seo basics ﬁrst... click thrus | humans keywords and phrases | humans backlinks | search engines anchor text | search engines CONFIDENTIAL 7

great news! YOU ALREADY KNOW HOW TO DO THIS! CONFIDENTIAL 8

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préDevCamp - Started Last Monday @ CONFIDENTIAL

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whurley | bmc CONFIDENTIAL

whurley | bmc 8h rs .75 /4 1,094 $8 2 CONFIDENTIAL

getting ahead of the get out there and skin your knees dedicated team member(s) 15 minutes 3x a day minimum learn, learn, learn hire and grow personal brands CONFIDENTIAL 17

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breaking the rules 101 CONFIDENTIAL 25

know thy tools 101 CONFIDENTIAL 27

The Social Media Manifest. Your guide to online buzz creation... social + connect + CONFIDENTIAL

social media manifest CONFIDENTIAL

social media manifest get the social media manifest! http:// CONFIDENTIAL

http://gallucci.net/smm

Giovanni Gallucci – Building An Effective Social Media Practice

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Notes on slide 1

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