Getting to Big Media via Social Media

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    Getting to Big Media via Social Media - Presentation Transcript

    1. ge ing to big media ova i gauÌi via social media Refresh OKC February 17, 2009 1 Wednesday, February 18, 2009
    2. why are we here? how to effectively utilize social media to get coverage in big media. design is a critical factor in social media marketing. big media is still consumed by the majority. retool pr for the web. social media = powerful & cost effective u = little or no direction for effective use. CONFIDENTIAL 2 Wednesday, February 18, 2009
    3. some key points be excellent believe be awesome be fearless be scared, be very scared be everywhere be first be real be the brand be a risk taker be careful be empathetic be valuable be helpful be open be honest be friendly be yourself don’t be a pr pro CONFIDENTIAL 3 Wednesday, February 18, 2009
    4. “What if we used only social media for promotion?” - the big pitch CONFIDENTIAL 4 Wednesday, February 18, 2009
    5. It started with a question... can we launch a new product or service only using social media? which was followed with another question... are we idiots? ...ask me if we were idiots during the q&a CONFIDENTIAL 5 Wednesday, February 18, 2009
    6. a quick detour we need to talk about a few seo basics first... click thrus | humans backlinks | search engines anchor text | search engines CONFIDENTIAL 6 Wednesday, February 18, 2009
    7. a social media pr secret pr & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat CONFIDENTIAL 7 Wednesday, February 18, 2009
    8. great news! YOU ALREADY KNOW HOW TO DO THIS! CONFIDENTIAL 8 Wednesday, February 18, 2009
    9. viewzi | a new way to look at search CONFIDENTIAL Wednesday, February 18, 2009
    10. viewzi | a new way to look at search CONFIDENTIAL Wednesday, February 18, 2009
    11. viewzi | a new way to look at search public relations CONFIDENTIAL Wednesday, February 18, 2009
    12. viewzi - what is it? CONFIDENTIAL Wednesday, February 18, 2009
    13. smashup CONFIDENTIAL<-- not really! Wednesday, February 18, 2009
    14. smashup Viewzi is a search mashup (or “smashup”). CONFIDENTIAL<-- not really! Wednesday, February 18, 2009
    15. smashup Viewzi is a search mashup (or “smashup”). Viewzi brings together the best results from around the net into one place and delivers the results in unique, hand-crafted “Views”. CONFIDENTIAL<-- not really! Wednesday, February 18, 2009
    16. another social media pr secret kinda important that we keep this between us i’m a total pr hack : everything important about pr can be learned growing up in small town* mcallen, texas *laura mayes - kirtsy.com CONFIDENTIAL 12 Wednesday, February 18, 2009
    17. be genuine don’t try to be something you’re not get over yourself - sit down, shut up and listen keep your yard looking nice talk to your neighbors embrace your inner extrovert know that you’re accountable invite everyone to your party help people ask for help say thank you don’t be afraid to make mistakes keep this away from the marketing department *laura mayes - kirtsy.com CONFIDENTIAL 13 Wednesday, February 18, 2009
    18. buzz creation - what did we do? CONFIDENTIAL Wednesday, February 18, 2009
    19. the foundation blog, twitter, video, blah, blah, blah CONFIDENTIAL 15 Wednesday, February 18, 2009
    20. viewzi CONFIDENTIAL Wednesday, February 18, 2009
    21. introducing viewzi to the world viewzi 101 CONFIDENTIAL 17 Wednesday, February 18, 2009
    22. introducing viewzi to the world viewzi 101 CONFIDENTIAL 17 Wednesday, February 18, 2009
    23. THE RESPONSE? CONFIDENTIAL Wednesday, February 18, 2009
    24. ...it’s a small search startup that isn’t making any big claims about being able to go head to head with Google. That’s because Viewzi isn’t working on search, at least the way it’s normally defined. Instead, it’s trying to find ways to make searching a more customized experience for users — and in the process, it may be giving a hint of what the future of search will look like. VentureBeat.com CONFIDENTIAL 19 Wednesday, February 18, 2009
    25. Projects like Viewzi can give interface designers access to powerful services that could stand to be more useful or more attractive. While this separation of presentation and back-end technology will almost certainly lead to the development of some really unfortunate user interfaces, it could also foster the creation of some great leaps in online design. Webware.com (a CNET site) CONFIDENTIAL 20 Wednesday, February 18, 2009
    26. Google may be popular as heck all across the seven seas, but it’s totally beige-box as far as eye candy is concerned. So you may want something a little snazzier at times, something that might actually have you enjoy (partially) a task as mundane as searching the Web. Enter, Viewzi. Mashable.com CONFIDENTIAL 21 Wednesday, February 18, 2009
    27. let’s see the goods a few brief case studies blogs > CBS twitter > cnn.com the groundswell > wired, ad age, etc... CONFIDENTIAL 22 Wednesday, February 18, 2009
    28. blogs > cbs CONFIDENTIAL Wednesday, February 18, 2009
    29. blogs > cbs CONFIDENTIAL Wednesday, February 18, 2009
    30. twitter > cnn CONFIDENTIAL Wednesday, February 18, 2009
    31. groundswell > wired magazine, ad age, etc... CONFIDENTIAL Wednesday, February 18, 2009
    32. how about the numbers? CONFIDENTIAL Wednesday, February 18, 2009
    33. social media does drive traffic CONFIDENTIAL Wednesday, February 18, 2009
    34. great - can you replicate it? CONFIDENTIAL Wednesday, February 18, 2009
    35. simply interactive | iamsecond.com CONFIDENTIAL Wednesday, February 18, 2009
    36. flickr + chad - speaking @ refreshokc CONFIDENTIAL Wednesday, February 18, 2009
    37. préDevCamp - Started Last Monday @ 2PM CONFIDENTIAL Wednesday, February 18, 2009
    38. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    39. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    40. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    41. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    42. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    43. whurley | bmc CONFIDENTIAL Wednesday, February 18, 2009
    44. whurley | bmc hrs 48 / .75 94 1,0 82 $ CONFIDENTIAL Wednesday, February 18, 2009
    45. ijustine | att CONFIDENTIAL Wednesday, February 18, 2009
    46. ijustine | att CONFIDENTIAL Wednesday, February 18, 2009
    47. ijustine | att CONFIDENTIAL Wednesday, February 18, 2009
    48. ijustine | att CONFIDENTIAL Wednesday, February 18, 2009
    49. ijustine | att CONFIDENTIAL Wednesday, February 18, 2009
    50. ijustine | att 1000 over rnet - e inte - th ijustine CONFIDENTIAL Wednesday, February 18, 2009
    51. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL Wednesday, February 18, 2009
    52. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL Wednesday, February 18, 2009
    53. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL Wednesday, February 18, 2009
    54. “are you going to show us how you do this already?” social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    55. “are you going to show us how you do this already?” social media manifest where | what sites to go to what | ...do you do when you get there when | what order to do it in CONFIDENTIAL Wednesday, February 18, 2009
    56. some more key points some more key points CONFIDENTIAL Wednesday, February 18, 2009
    57. some more key points some more key points get to know the sites/communities you are dealing with keep your audience in mind don’t EVER be “sales-y” tools outsourcing CONFIDENTIAL Wednesday, February 18, 2009
    58. The Social Media Manifest. Your guide to online buzz creation... social + connect + engage CONFIDENTIAL Wednesday, February 18, 2009
    59. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    60. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    61. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    62. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    63. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    64. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    65. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    66. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    67. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    68. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    69. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    70. social media manifest CONFIDENTIAL Wednesday, February 18, 2009
    71. Remember I said you already know how to do this? put on your party dress! CONFIDENTIAL Wednesday, February 18, 2009
    72. Questions CONFIDENTIAL Wednesday, February 18, 2009
    73. extremesocialmarketing.com gallucci.net mar.com giovanni gallucci meritbuilder.com social media ninja missingclicks.com giovanni@gallucci.net twitter.com/giovanni predevcamp.org 469.682.6978 radiotime.com simplyinteractive.net viewzi.com viewzi.tv CONFIDENTIAL Wednesday, February 18, 2009

    + giovanni galluccigiovanni gallucci, 10 months ago

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    Presentation to RefreshOKC on February 17, 2009.

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