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    From 0 to Social in 50 Minutes - Presentation Transcript

    1. From 0 to Social in 50 Minutes Extreme Social Media for Business May 28, 2009 1 Thursday, May 28, 2009
    2. say cheese! CONFIDENTIAL www.thesocialmediaworkshop.com 2 Thursday, May 28, 2009
    3. i have a new bromance in my future this guy is a freaking ROCKSTAR! CONFIDENTIAL www.thesocialmediaworkshop.com 3 Thursday, May 28, 2009
    4. ...speaking about breaking the rules... CONFIDENTIAL www.thesocialmediaworkshop.com 4 Thursday, May 28, 2009
    5. some key points we need to get over ourselves we can’t solve every problem with social media this is evolution, not revolution don’t burn down the corporate marketing and advertising machine do take advantage of the new channels of communication integrate social media into your current marketing mix, don’t decimate your current marketing, advertsing, pr departments you still have time relax be the brand be a risk taker be careful add valuable be helpful be open be honest be friendly be yourself don’t be a “marketer” CONFIDENTIAL www.thesocialmediaworkshop.com 5 Thursday, May 28, 2009
    6. “How can we use only social media for building the brand?” - the big pitch CONFIDENTIAL www.thesocialmediaworkshop.com 6 Thursday, May 28, 2009
    7. let’s reset expecations you don’t sell product thru social media you DO create relationships though but what about Dell, Zappos, Woot, etc? Those case studies are an example of relationship building... CONFIDENTIAL www.thesocialmediaworkshop.com 7 Thursday, May 28, 2009
    8. a quick detour we need to talk about a few seo basics first... click thrus | humans keywords & phrases | humans backlinks | search engines anchor text | search engines CONFIDENTIAL www.thesocialmediaworkshop.com 8 Thursday, May 28, 2009
    9. a social media marketing secret marketing & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat *there’s nothing here about selling CONFIDENTIAL www.thesocialmediaworkshop.com 9 Thursday, May 28, 2009
    10. great news! YOU ALREADY KNOW HOW TO DO THIS! CONFIDENTIAL www.thesocialmediaworkshop.com 10 Thursday, May 28, 2009
    11. Begin With The End In Mind - Steven Covey CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    12. let’s see the goods a few brief case studies twitter > movies blogs > CBS twitter > cnn.com the groundswell > wired, ad age, etc... CONFIDENTIAL www.thesocialmediaworkshop.com 12 Thursday, May 28, 2009
    13. iliveindallas.com | jennifer conley | @jenniferconley CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    14. jennifer conley | cinecamp | real world social networking CONFIDENTIAL Thursday, May 28, 2009
    15. 34% of marketing major motion pictures attendees to this screening brought in this pass. More verifiable direct response than anything else the agency did. Goals: CONFIDENTIAL Thursday, May 28, 2009
    16. blogs > cbs twitter > cnn CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    17. blogs > cbs twitter > cnn CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    18. groundswell > wired magazine, ad age, etc... CONFIDENTIAL Thursday, May 28, 2009
    19. how about the numbers? CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    20. social media does drive traffic CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    21. whurley | bmc Investment - $5,000 094.75 /48hrs $821, ROI = Redonculous CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    22. ijustine | att CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    23. ijustine | att CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    24. ijustine | att CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    25. ijustine | att over 1000 e inte rnet - - th ijustine CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    26. préDevCamp - 88 Cities and 1,000 Volunteers via twitter - for the community, not the brand “I don’t care about your stupid product” _ Chris Brogan, May 27, 2009 Palm’s response? - Screwed to pooch http://blog.gallucci.net for the drama CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    27. we get it...give us the goods. CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    28. breaking the rules 101 keyword research extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    29. breaking the rules 101 keyword research extreme social media focus on the words your audience uses, not the words you use internally CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    30. breaking the rules 101 linking strategies extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    31. breaking the rules 101 linking strategies extreme social media focus on a few of the main sites...don’t get yourself overwhelmed use those keywords! dirty tricks: optimize for your competition and point to links to unfavorable sites about them CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    32. breaking the rules 101 facebook ad roi sucks how to take advantage CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    33. breaking the rules 101 facebook ad roi sucks how to take advantage use their ppc model as a cpm model CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    34. breaking the rules 101 linkedin extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    35. breaking the rules 101 linkedin extreme social media opening up linkedin’s closed network CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    36. breaking the rules 101 youtube extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    37. breaking the rules 101 youtube extreme social media we all know that youtube is the largest video network in the world how many of you know that it’s the second most searched site in the world? ...and did you know that the search on youtube sucks? CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    38. breaking the rules 101 flickr extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    39. breaking the rules 101 flickr extreme social media taking on social media’s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    40. breaking the rules 101 flickr extreme social media taking on social media’s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    41. breaking the rules 101 flickr extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    42. breaking the rules 101 flickr extreme social media clearly i don’t deserve to rank above chris for ‘social media expert’ ...or do i? how do you measure success? CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    43. breaking the rules 101 twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    44. breaking the rules 101 twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    45. breaking the rules 101 twitter extreme social media meet gern blaston CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    46. breaking the rules 101 twitter extreme social media meet gern blaston CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    47. breaking the rules 101 tying it all together extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    48. breaking the rules 101 tying it all together extreme social media being omnipresent CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    49. The Social Media Manifest. Your guide to getting your buzz on online... social + connect + engage CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    50. social media manifest CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    51. social media manifest CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009
    52. Jennifer Conley giovanni gallucci iliveindallas@gmail.com giovanni@gallucci.net www.iliveindallas.com 469.682.6978 twitter.com/jenniferconley twitter.com/giovanni CONFIDENTIAL www.thesocialmediaworkshop.com Thursday, May 28, 2009

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