Association for Women in Communications

executing social media strategies ova i gauÌi Association for Women In Communications Dallas, Texas April 17, 2009 CONFIDENTIAL 1 Thursday, September 17, 2009

why are we here? learn how to execute a social media strategy that’s what the title said social media = powerful & cost effective u = little or no direction for effective use. CONFIDENTIAL 2 Thursday, September 17, 2009

CONFIDENTIAL 3 Thursday, September 17, 2009

great news! YOU ALREADY KNOW HOW TO DO THIS! CONFIDENTIAL 4 Thursday, September 17, 2009

préDevCamp - Started Last Monday @ 2PM CONFIDENTIAL Thursday, September 17, 2009

CONFIDENTIAL Thursday, September 17, 2009

whurley | bmc CONFIDENTIAL Thursday, September 17, 2009

whurley | bmc / 48 hrs 94 .75 21,0 $8 CONFIDENTIAL Thursday, September 17, 2009

getting ahead of the competition get out there and skin your knees cial dedicated team member(s) n so ng i right of F aili 15 minutes 3x a day minimum dia is a quickly me Fail pas sa ge. on learn, learn, learn tb ack the n ge . at h orse hire and grow personal brands th CONFIDENTIAL 13 Thursday, September 17, 2009

Effective Social Media Strategies what makes your story sticky? critical before the web and critical now your unique selling proposition your purple cow Thursday, September 17, 2009

Effective Social Media Strategies we don’t sell, we influence let’s talk about the 7 steps to selling and where social media fits into the mix. Thursday, September 17, 2009

Effective Social Media Strategies cornerstone content basic essential indispensable foundational Thursday, September 17, 2009

Effective Social Media Strategies have a goal social media is every bit a measurable as any other online marketing Thursday, September 17, 2009

Effective Social Media Strategies if it bleeds it leads headlines eyeballs hooks attention Thursday, September 17, 2009

Effective Social Media Strategies dale taught us this 100 years ago win friends to influence people not only on twitter and facebook also on youtube, reddit, delicious, digg, flickr Thursday, September 17, 2009

Thursday, September 17, 2009

Effective Social Media Strategies the money’s in the list an old direct marketing adage you don’t stop at email lists being connected give you access to others youtube/howdini example Thursday, September 17, 2009

Effective Social Media Strategies tend to both audiences humans search engines Thursday, September 17, 2009

Effective Social Media Strategies seo matters search engine optimization building pages that search engines love use the google keyword search tool optimize for youtube as well Thursday, September 17, 2009

a social media pr secret pr & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat CONFIDENTIAL 30 Thursday, September 17, 2009

a quick detour let’s talk about those audiences click thrus | humans keywords and phrases | humans backlinks | search engines anchor text | search engines CONFIDENTIAL 31 Thursday, September 17, 2009

The Social Media Manifest. Your guide to online buzz creation... social + connect + engage CONFIDENTIAL Thursday, September 17, 2009

social media manifest CONFIDENTIAL Thursday, September 17, 2009

social media manifest get the social media manifest! CONFIDENTIAL Thursday, September 17, 2009

Association for Women in Communications

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