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Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
Warply iab greece
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Warply iab greece

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  • 1. Premium Advertisers
  • 2. THE 3 BIGGEST PROBLEMS 1. Discover the App 2. Retain the User 3. Engage and Monetize
  • 3. NOTIFICATION CENTER The first point of contact the user has with the phone
  • 4. NOTIFICATION CENTER Social Your App Weather Calendar Stocks
  • 5. NOTIFICATIONS INYOUR CONTEXT Avoid Spamming and speak to users in their Context Warply’s effective message optimization platform manages to merge relevant call2action marketing messages inside app notification stream FIG. 3 Notification Center
  • 6. Sport24 App for iOS We let users enable push notifications by triggering “Breaking News” in the Settings section of the app FIG. 4 Sport24 App running on an iPhone 5 SPORT24
  • 7. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  • 8. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  • 9. RULES AND REGULATIONS Apps can no longer place ads in the notification bar. Apps can only push notifications if they pertain to the functionality of the app. Google example: “an airline app that notifies users of special deals, or a game that notifies users of in-game promotions” Apps can no longer place ads in the Notification Bar
  • 10. CONTENT FOCUSED CAMPAIGNS Pizza Delivery App Download Through a Popular Sports App FIG. 5 App Install Ad Format
  • 11. CONTENT FOCUSED CAMPAIGNS Mobile Banking App Download within a Finance Application FIG. 4 App Install Ad Format
  • 12. THE AD UNIT Complying to the new Apple/Android Regulations Warply’s mobile ad unit is a fusion of a personalized content based push notifications with a context related ad entry. Ad unit consists of: 1. return within the app (retention) 2. Cross-selling or content suggestion.
  • 13. DOMINOS PIZZA “The entire business in 1999 was smaller than the app business today” Nick Dutch, Domino's head of digital, Boost Pizza Ordering in 3 simple Steps
  • 14. EPISTROFI Warply serves as a zero cost direct communication channel with our top 20% customers - Eurobank 40% CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE Warply 5% of credit card holders perform 20% of credit card spending - Eurobank We managed to perform 120K of mobile device sales just utilizing warply communication channel - Eurobank EKO campaign generated 200 call center leads for heating oil orders - Eurobank
  • 15. ABVASILOPOULOS Serving Coupons and offers through location based push campaigns AB Vasilopoulos App for iOS FIG. 4 AB Vasilopoulos App
  • 16. IN APP PURCHASE Purchase action initiated and the full page offer appears
  • 17. CC REGISTRATION First time credit card details entry leads to successful payment, along with credit card details storage for future transactions
  • 18. GO AHEAD Communicate with your clients in their context! visit us: http://warp.ly like us: https://facebook.com/warply mail us: info@warp.ly

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