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Warply iab greece

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  • 1. Premium Advertisers
  • 2. THE 3 BIGGEST PROBLEMS 1. Discover the App 2. Retain the User 3. Engage and Monetize
  • 3. NOTIFICATION CENTER The first point of contact the user has with the phone
  • 4. NOTIFICATION CENTER Social Your App Weather Calendar Stocks
  • 5. NOTIFICATIONS INYOUR CONTEXT Avoid Spamming and speak to users in their Context Warply’s effective message optimization platform manages to merge relevant call2action marketing messages inside app notification stream FIG. 3 Notification Center
  • 6. Sport24 App for iOS We let users enable push notifications by triggering “Breaking News” in the Settings section of the app FIG. 4 Sport24 App running on an iPhone 5 SPORT24
  • 7. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  • 8. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  • 9. RULES AND REGULATIONS Apps can no longer place ads in the notification bar. Apps can only push notifications if they pertain to the functionality of the app. Google example: “an airline app that notifies users of special deals, or a game that notifies users of in-game promotions” Apps can no longer place ads in the Notification Bar
  • 10. CONTENT FOCUSED CAMPAIGNS Pizza Delivery App Download Through a Popular Sports App FIG. 5 App Install Ad Format
  • 11. CONTENT FOCUSED CAMPAIGNS Mobile Banking App Download within a Finance Application FIG. 4 App Install Ad Format
  • 12. THE AD UNIT Complying to the new Apple/Android Regulations Warply’s mobile ad unit is a fusion of a personalized content based push notifications with a context related ad entry. Ad unit consists of: 1. return within the app (retention) 2. Cross-selling or content suggestion.
  • 13. DOMINOS PIZZA “The entire business in 1999 was smaller than the app business today” Nick Dutch, Domino's head of digital, Boost Pizza Ordering in 3 simple Steps
  • 14. EPISTROFI Warply serves as a zero cost direct communication channel with our top 20% customers - Eurobank 40% CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE Warply 5% of credit card holders perform 20% of credit card spending - Eurobank We managed to perform 120K of mobile device sales just utilizing warply communication channel - Eurobank EKO campaign generated 200 call center leads for heating oil orders - Eurobank
  • 15. ABVASILOPOULOS Serving Coupons and offers through location based push campaigns AB Vasilopoulos App for iOS FIG. 4 AB Vasilopoulos App
  • 16. IN APP PURCHASE Purchase action initiated and the full page offer appears
  • 17. CC REGISTRATION First time credit card details entry leads to successful payment, along with credit card details storage for future transactions
  • 18. GO AHEAD Communicate with your clients in their context! visit us: http://warp.ly like us: https://facebook.com/warply mail us: info@warp.ly