Athens co creation workshop

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My presentation at the Co-Creation Workshop in Athens November 22-24, 2012
"Co-Creating Cities as Platforms for Experience Based Innovation"

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Athens co creation workshop

  1. 1. Athens Co-Creation WorkshopCo-CreatingCities as Platformsfor Experience BasedInnovation
  2. 2. Co-Creationa form ofmarketingstrategythat emphasizes the generation and ongoingrealization ofmutualfirm-customer value
  3. 3. Co-CreationIt differs from thetraditionalactive firm - passive consumermarket construct of thepast.
  4. 4. InnovationCreativityKnowledgeAdoptability
  5. 5. Problem
  6. 6. Lack of innovation
  7. 7. One’s ability to generate innovative ideasis not merely a function of the mind, but also afunction of behaviors. If we can change our behaviors, we can improve our creative impact.- Clayton Christensen
  8. 8. Association
  9. 9. • creativity
  10. 10. Questioning
  11. 11. ObservingThere are three kinds of men.The one that learns by reading.The few who learn by observation.The rest of them have to pee on the electricfence for themselves.
  12. 12. Experimenting10000 Ways that don’t work
  13. 13. Networking
  14. 14. Startups& Universities
  15. 15. Why startups?Pivoting
  16. 16. Your customers
  17. 17. Feed back loop
  18. 18. Why Universities?
  19. 19. Its happening all around you. Theyarent coming. Theyre already here
  20. 20. Athens Startup Weekend University
  21. 21. Embrace the swarm
  22. 22. Volontueer
  23. 23. NEXT
  24. 24. Swarm financing
  25. 25. Innovation through experimentation
  26. 26. there falls a shadow betweenconceptionand creationexecution!

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