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Greece. Brand new? A proposition for the future of Brand Greece
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Greece. Brand new? A proposition for the future of Brand Greece

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A speech on "Brand Greece" by Giorgos Anastasiadis, given on July 2nd, 2012, at a conference referring to Greece's prospects of coming out of the financial crisis, held by "Jean Monnet European Centre ...

A speech on "Brand Greece" by Giorgos Anastasiadis, given on July 2nd, 2012, at a conference referring to Greece's prospects of coming out of the financial crisis, held by "Jean Monnet European Centre Of Excellence". The full speech can be found at http://brandgreece.blogspot.gr/2012/07/greece-brand-new-proposition-for-future.html

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Greece. Brand new? A proposition for the future of Brand Greece Presentation Transcript

  • 1. Greece. Brand New? Γιώπγορ Αναζηαζιάδηρ Ημεπίδα:Μιια Σςνεκηική Αναπηςξιακή Πποοπηική ηηρ Ελλάδαρ Απένανηι ζηην Κπίζη Εςπωπαϊκό Κένηπο Απιζηείαρ Jean Monnet Εθνικό Και Καποδιζηπιακό Πανεπιζηήμιο Αθηνών Δεςηέπα, 2 Ιοςλίος 2012
  • 2. So what is a brand?
  • 3. a BRAND is a person’s GUT-FEELING about aproduct, a service, an organization, anotherperson, a sports team, a museum, …, EVEN AWHOLE COUNTRY AND A NATION
  • 4. It’s NOT what YOU say it is
  • 5. It’s what THEY say it is
  • 6. It’s what THEY say it isGreeks Non-Greeks
  • 7. Non-Greeks Brand Greece Greeks
  • 8. It’s NOT about a messageIt’s about a nation’s TRUTH
  • 9. It’s aboutdistillinga simplevaluableTRUTH
  • 10. HUMANSCALE
  • 11. why should buthuman scale be relevant to people in Greece?
  • 12. "Man is the measureof all things”Protagoras 490 BC – 420 BC
  • 13. ‘cause it’s about our historydemocracy, arts, sports, human sciences… Greek ancient Gods as humans
  • 14. it’s about the Greek sea, the Greek sun, theunspoiled Greek naturethe inspiration they give to humans to go FW
  • 15. it’s about the Greek food & diet
  • 16. it’s about our religion, the orthodoxtemper churchAnd its about the Greek
  • 17. It’s about Greek architecture
  • 18. it’s about our economy of services, agriculture, SME’sit’s about the Greek products
  • 19. and mainly, its abouttheGreek temperament
  • 20. A broad footprint of our collective personalityMelancholic Choleric Bad times All times Good timesPhlegmatic Sanguine
  • 21. why should andhuman scale be relevantto people outside Greece?
  • 22. ‘cause the world is changing economy co-existenceenvironment well-being
  • 23. why should andhuman scale be beneficial for the nation?
  • 24. An area of greatopportunity green economyhuman sciences education culture and the artshospitality of every kind & recreation entrepreneurship
  • 25. with Greeks being the proud HOSTS
  • 26. GREECE 100%HUMAN