Οnline Marketing Case Study: Personal Style-icon by Mindworks

AWARENESS THROUGH SMILES CASE STUDY: PERSONAL STYLE-ICON AGENCY: MINDWORKS CLIENT: PROOPTIKI HOLDINGS SA BRAND: STYLEWATCH.GR PERIOD: 13/07/2009 - 31/07/2009

"COMMUNITIES ALREADY EXIST. INSTEAD, THINK ABOUT HOW YOU CAN HELP THAT COMMUNITY DO WHAT IT WANTS TO DO." Mark Zuckerberg, Founder and CEO of Facebook

WOMEN + SHOES = SMILES

OK! LETʼS GO BACK TO THE BRIEF

THE BRAND

THE AUDIENCE

GOAL AWARENESS

ZERO MEDIA BUDGET

C O N C EP T

SEX Nʼ THE CITY = C O N C EP T

CONTEST FOR WOMEN SEX Nʼ THE CITY FANS (ALL OF THEM) TO WIN A PAIR OF MANOLOS C O N C EP T

HOW? C O N C EP T

GO WHERE THEY LIVE C O N C EP T

C O N C EP T

MAKE IT EASY TO JOIN C O N C EP T

UPLOAD AN OH SO STYLISH PHOTO! C O N C EP T

MAKE IT EASY TO PARTICIPATE C O N C EP T

THE ONE MOST LIKED WINS A PAIR OF MANOLO BLAHNIK HIGH HEELS. C O N C EP T

THAT SIMPLE. C O N C EP T

INGREDIENTS: FACEBOOK GROUP PERSONAL STYLE-ICON A BANNER FEATURING CARRIE BRANCHO A PAIR OF MANOLO BLAHNIK HIGH HEELS MEDIA BUDGET 100 EURO IN FACEBOOK ADS C O N C EP T

R ES U LT S

550+ PHOTOS UPLOADED IN JUST A FEW R ES U LT DAYS. S

R ES U LT S

WOMEN GOT MAD BEGGING R FOR LIKES. ES U LT S

R ES U LT S

GROUPS, VIDEOS, BLOG POSTS, TWEETS GENERATED TO SUPPORT THEIR PHOTOS. R ES U LT S

R ES U LT S

ALL DAY LONG IN EVERYONEʼS NEWSFEED, WHILE MOST OF THE PHOTOS WHERE R ES U LT HIGHLIGHTED. S

R ES U LT S

MISSION ACCOMPLISHED. THE BRAND WAS EVERYWHERE.

NUMBERS: 3500+ GROUP MEMBERS 550+ PHOTOS 20+ BLOG POSTS 6 OTHER SUPPORT GROUPS 1 YOUTUBE VIDEO 8500+ LIKES R ES U LT S

R ES U LT S

NUMBERS TALK. MINDWORKS

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Οnline Marketing Case Study: Personal Style-icon by Mindworks

by Mindworks interactive on Dec 03, 2009

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Οnline Marketing Case Study: Personal Style-icon by Mindworks — Presentation Transcript