Search Engine Optimization & Search Marketing. Back to Start @ SEO Workshop Athens

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    Search Engine Optimization & Search Marketing. Back to Start @ SEO Workshop Athens - Presentation Transcript

    1. Search Engine Optimization & Search Marketing. Back to Start Costas Mantziaris Managing Director, Mindworks interactive
    2. OK... So, how do I get in the first page of Google?
    3. You can get there easily! There is only one catch. You’ll have to deserve it.
    4. Search Marketing from a business perspective Helps you create a better website Brings in qualified traffic Helps you create better content Measurable / Actionable
    5. Get Your Things Straight
    6. Set Goals Why do you need Search Marketing?
    7. Research Keywords How & What do people search for?
    8. Onsite Optimization Create a site that search engines will love. But create with humans in mind...
    9. Onsite Optimization Process Create a Search Friendly Website Optimize Title Tags Optimize Meta Description Optimize Headings Optimize Content - SEO Copywriting Create the right link structure - PageRank Sculpting Optimize link anchor texts Optimize URLs (url rewriting) Other SEO issues (robots.txt, XML sitemaps etc)
    10. Offsite Optimization Make your website trustworthy
    11. Where to get Links Create content that people would like to link to Start Blogging Ask friends/collegues/clients/partners etc Submit to high quality directories Write articles and publish them (Article Marketing) Contribute in Forums/Blogs Use social bookmarking Brainstorm... Possibilities are endless
    12. Reporting Keep Track of Everything you do
    13. SEO & PPC Join Forces
    14. Mindworks. Delivering Results

    + Giorgos VareloglouGiorgos Vareloglou, 7 months ago

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