Search Engine Optimization
& Search Marketing.
Back to Start
Costas Mantziaris
Managing Director, Mindworks interactive

OK...
So, how do I get in the first
page of Google?

You can get there easily!
There is only one catch.
You’ll have to deserve it.

Search Marketing
from a business perspective
Helps you create a better website
Brings in qualified traffic
Helps you create better content
Measurable / Actionable

Get Your Things Straight

Set Goals
Why do you need Search Marketing?

Research Keywords
How & What do people search for?

Onsite Optimization
Create a site that search engines will love.
But create with humans in mind...

Onsite Optimization Process
Create a Search Friendly Website
Optimize Title Tags
Optimize Meta Description
Optimize Headings
Optimize Content - SEO Copywriting
Create the right link structure - PageRank Sculpting
Optimize link anchor texts
Optimize URLs (url rewriting)
Other SEO issues (robots.txt, XML sitemaps etc)

Offsite Optimization
Make your website trustworthy

Where to get Links
Create content that people would like to link to
Start Blogging
Ask friends/collegues/clients/partners etc
Submit to high quality directories
Write articles and publish them (Article Marketing)
Contribute in Forums/Blogs
Use social bookmarking
Brainstorm... Possibilities are endless

Reporting
Keep Track of Everything you do

SEO & PPC
Join Forces

Mindworks. Delivering Results