No future for search.

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Presented by Costas Mantziaris & Giorgos Vareloglou at Online Marketing Conference 2010 held in Athens Greece in June 2010

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  • No future for search.

    1. 1. THERE IS NOFUTURE FORSEARCH.
    2. 2. SEARCH IS DEAD.
    3. 3. I MEAN FOR REAL.
    4. 4. SEARCH ISJUST SHIFTING.
    5. 5. HOWDID WEGET HERE?
    6. 6. N E LIOFFJUNE 25th.
    7. 7. N E N LIO
    8. 8. EOFF LIN 10 DAYS LATER PEOPLE WERE MAKING A TRIBUTE TO THE PRINCE!
    9. 9. N E N LIOTHIS IS THEHISTORY OF AYOUTUBE VIDEOTHAT MADE4.000.000 VIEWS
    10. 10. IFMICHAEL JACKSONWAS A BRAND,HE WOULD BE A360 COMMUNICATIONCASE STUDY.
    11. 11. CLUE: { Search is a vital part of every 360 communication plan. }
    12. 12. SEARCHOFFLINE ONLINE
    13. 13. OF ALL SEARCHES67% ARE DRIVEN BY OFFLINE MESSAGES
    14. 14. +
    15. 15. EVERYTHING THATHAPPENS OFFLINEREFLECTS ONSEARCH.
    16. 16. BRANDED SEARCHTRAFFIC IS ANACCEPTABLE KPI TOMEASURE A BRANDʼSAWARENESS
    17. 17. STOP CONSIDERINGSEARCH AS ANOTHERMEDIUM
    18. 18. SEARCH IS ADISTRIBUTIONCHANNEL.
    19. 19. SEARCH ISEVERYWHERE.
    20. 20. 5 TIPS TO SURVIVE.
    21. 21. DONʼT1. FORGET THE GROUND RULES!
    22. 22. CONTENT RELEVANT CONTENT2. UNIQUE CONTENT FRESH CONTENT SHAREABLE CONTENT
    23. 23. LEAVE YOURMARKON THE WEB! SOCIAL GRAPH3. ALGORITHMS APPRECIATE IT!
    24. 24. 4. BEWARE
    25. 25. DONʼT5. FORGET THE GROUND RULES!
    26. 26. THANK YOU.

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