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No future for search.

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Presented by Costas Mantziaris & Giorgos Vareloglou at Online Marketing Conference 2010 held in Athens Greece in June 2010

Presented by Costas Mantziaris & Giorgos Vareloglou at Online Marketing Conference 2010 held in Athens Greece in June 2010

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  • Transcript

    • 1. THERE IS NOFUTURE FORSEARCH.
    • 2. SEARCH IS DEAD.
    • 3. I MEAN FOR REAL.
    • 4. SEARCH ISJUST SHIFTING.
    • 5. HOWDID WEGET HERE?
    • 6. N E LIOFFJUNE 25th.
    • 7. N E N LIO
    • 8. EOFF LIN 10 DAYS LATER PEOPLE WERE MAKING A TRIBUTE TO THE PRINCE!
    • 9. N E N LIOTHIS IS THEHISTORY OF AYOUTUBE VIDEOTHAT MADE4.000.000 VIEWS
    • 10. IFMICHAEL JACKSONWAS A BRAND,HE WOULD BE A360 COMMUNICATIONCASE STUDY.
    • 11. CLUE: { Search is a vital part of every 360 communication plan. }
    • 12. SEARCHOFFLINE ONLINE
    • 13. OF ALL SEARCHES67% ARE DRIVEN BY OFFLINE MESSAGES
    • 14. +
    • 15. EVERYTHING THATHAPPENS OFFLINEREFLECTS ONSEARCH.
    • 16. BRANDED SEARCHTRAFFIC IS ANACCEPTABLE KPI TOMEASURE A BRANDʼSAWARENESS
    • 17. STOP CONSIDERINGSEARCH AS ANOTHERMEDIUM
    • 18. SEARCH IS ADISTRIBUTIONCHANNEL.
    • 19. SEARCH ISEVERYWHERE.
    • 20. 5 TIPS TO SURVIVE.
    • 21. DONʼT1. FORGET THE GROUND RULES!
    • 22. CONTENT RELEVANT CONTENT2. UNIQUE CONTENT FRESH CONTENT SHAREABLE CONTENT
    • 23. LEAVE YOURMARKON THE WEB! SOCIAL GRAPH3. ALGORITHMS APPRECIATE IT!
    • 24. 4. BEWARE
    • 25. DONʼT5. FORGET THE GROUND RULES!
    • 26. THANK YOU.

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