Mindworks. Delivering Results.

An Atcom Business Unit

mindworks is: a great team of brilliant experts.

People

People: Costas Mantziaris Business Unit Director and Founder

People: Giorgos Vareloglou Business Development Director & Partner

People: Antonis Koutsoukos Head of Online PR

People: Daphne Koutra Business Development Manager

People: Mirella Moissi Account Manager

People: Lena Project Manager

People: Kostas Skliris SEM/ SEO Analyst

People: Giannis Amaxopoulos SEO/SEM Analyst

People: Dimitris Vasiloudis SEO Specialist

mindworks is: “ ” an innovative set of services.

SEO Search Engine Optimization

SEO: “ ” Real Boost on your website’s traffic!

SEO: It’s all about answering a simple question: HOW can we make an online property a STAR through organic Search Listings?

SEO: “ We employ a holistic approach in Search Engines creating winning strategies. ”

SEO Case Studies at a glance.

SEO Cases: 2100% increase in Organic Search Traffic 1

SEO: More than 100% increase in Organic Search Traffic 2

SEO: Effective international Search Marketing Campaigns for the official website of Athens. 3

SEO: Through SEO we developed a new sales channel with more than 2M Euros/year for one of the major players in the travel sector. 4

SEO: a small e-commerce website. a crazy SEO Case. an Effie Award. 5

Our Print ad back to 2008 :

List of SEO Clients: SEO:

PPC Paid Search Marketing

Paid Search Marketing “ It’s all about cost effective lead generation! ”

Paid Search Marketing “ We ‘ve managed more than 2 Million Euros ” through Google Adwords.

Paid Search Marketing “ 5 Google Adwords Qualiﬁed Professionals. ”

Paid Search Marketing “ More than 100 Campaigns in our Client Center. ”

Paid Search Marketing “ That makes us: The Leading Search Marketing Agency in Greece. ”

List of Paid Search Clients: SEO: Paid Search Marketing

Usability & Analytics Usability Research & Eyetracking

Usability Usability & Analytics “ BUT! There are more to explore with us ” beyond Search.

Usability & Analytics “ Optimization for Conversions. We help you to effectively reach your website’s ” Goals.

Usability Usability & Analytics How?

Usability Usability & Analytics 1. Usability Studies based on Current Data. Google analytics data analysis (Funnels, Goals, user paths) W3C standards, accessibility etc Bibliography

Usability Usability & Analytics 2. Usability Studies using advanced analytics platforms. Unique sessions video behavioral analysis (i.e. Clicktale) Heatmapping tools (i.e. crazyegg)

Usability Usability & Analytics 3. Landing page optimization. Advanced analytics platforms (i.e. crazyegg, clicktale) Experiments through Google Website Optimizer A/B split testing, Multivariate testing.

Usability Usability & Analytics 4. Usability Studies based on Behavioral Analysis Eyetracking analysis on Focus Groups.

Usability Usability & Analytics 5. Analysis and reporting of site traffic delivering actionable data.

Example: Usability Case Eye-tracking Study on Focus Groups. Goal: Conversion Rate Optimization.

SEO: Usability B EF O R E

SEO: Usability A FT ER

SEO: Usability Usability & Analytics * 500% increase in Conversion Rates.

List of Usability Clients SEO: Usability & Analytics

Monitoring Online Monitoring and Analysis

Monitoring “ Monitoring and analysis tools are the foundation for campaign ” development.

Monitoring “ No-one can begin designing corporate strategies without excellent knowledge of the industry and its needs. ”

Monitoring “ Consumer discussions cannot be ignored. They can be destructive for a Brand. ”

Monitoring “ We are presenting an innovative monitoring tool that can record and analyze effectively online ” discussions.

Monitoring We monitor BLOGS Currently tracking over 40 million active legit blogs (this count does not include spam blogs which represents 60% of the blogosphere). Around 1.25 million blog posts from different languages are added to the system daily. FORUMS Over 5 million forum postings collected daily from 150,000+ unique message board sites TWITTER Complete coverage of micro-blog platforms such as Twitter with real-time access to content authored by millions of users. ONLINE MEDIA Tracking 30,000 traditional media sources globally. ONLINE VIDEOS Complete coverage of popular video sharing sites, including YouTube, providing access to over 80 million shared videos. This is available only on MAP.

Monitoring

Monitoring Monitoring and Engagement Intuitive user-interface to monitor and listen. Built-in capabilities to tag, share, collaborate and engage. Complete content with rich media, sentiment, language translation, authority, and author proﬁle details. Reﬁne by topic, date rage, geography, demographics and source

Key Metrics Monitoring Age, gender, city-level geography, language and other demographic information. Language processing and text Compare by competitors or analytics to understand topics. emerging trends and topics. 26

Inﬂuencers and Facebook Monitoring Manage Facebook pages, with sentiment, text analytics and insights Top sources, with most mentions and high authority. 26

Text Analytics Monitoring 26

Online PR Developing Successful Online Presence

Online PR “ Applying effective communication strategies in the online environment. ”

Online PR “ Innovative Design. To the point Content Management Strategy. ”

Online PR 1 Vodafone Greece Social Media Presence

Online PR

Online PR 2 Travelplanet24.com Social Media Presence

Online PR

Online PR 3 Effie Awards Hellas Social Media Presence.

Online PR

Online PR “ We create successful Promotion strategies. ”

Online PR Stylewatch.gr 1

Online PR One of the ﬁrst Twitter Contests Worldwide. * The idea: 1.Tweet a great reason to Travel to London. 2. Use the hashtag #tp24lon 3. The most Retweeted Tweet in the next 48hrs wins!

Online PR

Online PR * Results: 370 Tweets in 48hours. 5000 People came in touch with the Brand. We Simply Cluttered The greek Twitter Community.

List Of Online PR Clients Monitoring 26

Why mindworks? Or 5 reasons for choosing mindworks.

Why mindworks? 1 Because, we are able to execute large scale projects. Dedicated Account Managers. On time delivery. Flawless execution.

Why mindworks? 2 Mindworks is the only online agency awarded with an Effie. Effie Hellas 2008 | Category: “David - Goliath” | Client: e-laptops.gr | Award: Silver Effie

Why mindworks? 3 Because of our Clients. Vodafone, Interamerican, Mytilinaios Group, Enet.gr, Pegasus Interactive, internetq, Travelplanet24.com, Greek National Tourism Organization, Boussias Communications, Municipality of Athens (Atedco), Mototech SA, Classical Hotels, Aldemar Hotels, Germanos SA, e-laptops.gr, Germanos SA, Prooptiki-Holdings, Memphis Travel, MTV, Folli Follie, Ultrex, Lipton, OTE and more.

Why mindworks? 4 Mindworks is always a step ahead in terms of innovation. The first Google Adwords Qualified Company in Greece, since May ’08. One of a few agencies specialized in Search Marketing since 2005. The first agency that introduced Eye tracking technology in Greece.

Why mindworks? 5 Because of our proven success*. Vodafone.gr (SEO): 2100% increase on Search Traffic Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic Playme.gr (PPC): 400% Return on investment (ROI) Myworld.gr (SEO): 103% increase on Search Traffic Stylewatch.gr (Social Media): A case study on Facebook. A happy client! Travelplanet24 (Social Media): We owned greek twitter. *And many more success stories protected with NDAs.

Why mindworks? 6 Because we are one of the fastest growing online agencies in Greece.

The End.

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Mindworks. Delivering Results.

by Mindworks interactive on Jul 08, 2009

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