Social Media & (Search Engine) Reputation Management Costas Mantziaris, Mindworks interactive

Costas Mantziaris, Mindworks interactive

“ Google is a Reputation management System.” Google is not a search engine... * Clive Thompson WIRED Magazine

Dec. 15 2008

How far seems that from us? Far?

FACTS

40% of users worldwide cannot distinguish search bar from address bar. FACT 1 VS

In the Search Engines Results Pages for your brand, you have control over 2 results (in best case scenario). FACT 2

The rest 8 results are in control of users.

OUT OF CONTROL

What others say about your brand is more important than what you say!

The Case

Results ~ 58% traffic from small Social Media Sites ~ 42% traffic from Google search results (VF position 2-3)

~ 58% traffic from small Social Media Sites

~ 42% traffic from Google search results (VF position 2-3)

Google helped Social ~ 75% of the total traffic (from SMS) was referred by Google Only 25% was “pure” social media users that noticed the articles through the SMS

~ 75% of the total traffic (from SMS) was referred by Google

Only 25% was “pure” social media users that noticed the articles through the SMS

Thank You! Questions? [email_address]