This document provides 20 facts about social media. Some key points include: Edgerank is Facebook's algorithm that determines reach, similar to Google's PageRank. Multimedia content gains more reach than text posts. Posts on weekends and at 3pm on weekdays receive more interaction. Females aged 25-34 are most active on Facebook interacting with brands. Less than 30% of fans see a brand's posts and less than 20% of fans visit a page more than once. Facebook has guidelines for promotions and contests. Other platforms like YouTube, SlideShare and LinkedIn are also mentioned.

1. 20
THINGS I BET YOU
DONʼT KNOW
ABOUT
SOCIAL MEDIA.

2. I DONʼT CARE
IF YOU DO INVEST IN SOCIAL
MEDIA I JUST HAVE 20 THINGS
FOR THOSE WHO DO.

3. THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,
MANAGING MORE THAN 200K FANS DAILY,
HAVING LAUNCHED MORE THAN 40 APPS
FOR MORE THAN 15 BRANDS, AND OBVIOUSLY MY
PASSION FOR METRICS.

4. SHALL WE?

5. EDGERANK
1.

6. EDGERANK
1. EDGERANK IS FOR FACEBOOK
WHAT PAGERANK IS FOR GOOGLE.

7. INTERNAL LINKS SEEM
TO GAIN MORE REACH
THAN EXTERNAL LINKS.
2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO
ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A
LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.

8. MULTIMEDIA CONTENT SEEMS
3. TO GAIN MORE REACH THAN
SIMPLE TEXT!

9. 1-0
FACEBOOK VIDEOS VS YOUTUBE VIDEOS.

10. THE OVERALL RESPONSE RATE OF A PAGE
SERIOUSLY AFFECTS ITʼS TOTAL REACH.

11. VS & WEEKEND POSTS
DO RAISE MORE SHAREABILITY THAN
OTHER TYPES OF CONTENT.
6. *USING A VS CONCEPT WE ACQUIRED
MORE THAN 15.000 FANS IN 36 HOURS!

12. (SADLY) POSTS DURING THE WEEKENDS
HAVE MORE INTERACTION THAN THE
AVERAGE.
7. *SOURCE: DANZARELLA.COM

13. (SADLY) POSTS DURING THE WEEKENDS
HAVE MORE INTERACTION THAN THE
AVERAGE.
7. *SOURCE: DANZARELLA.COM

14. (SADLY) 3PM BASED ON OUR METRICS IS
THE BEST TIME TO POST ON WEEKDAYS.
8.

15. FEMALE 25-34 IS THE MOST ACTIVE
AUDIENCE ON FACEBOOK WHEN
INTERACTING WITH BRANDS.
9.

16. THE AVERAGE USER HAS 130 FRIENDS.
THE AVERAGE GREEK USER HAS
220 FRIENDS.
10.

17. LESS THAN 20% OF YOUR FANS VISIT
YOUR PAGE MORE THAN ONCE!
11.

18. DID YOU KNOW THAT YOU CAN TRACK
YOUR WEBSITEʼS URLS POPULARITY
WITH FACEBOOK
INSIGHTS FOR WEBSITES?
12.

19. DID YOU KNOW THAT LESS THAN 30% OF
YOUR FANS ACTUALLY GET YOUR POSTS
ON THEIR NEWSFEEDS?
13. *CHECK YOUR INSIGHTS :)

20. DID YOU KNOW THAT FACEBOOK HAS
PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
LIKE:
14.

21. DID YOU KNOW THAT FACEBOOK HAS
PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
LIKE:
TAG YOURSELF, WRITE STH TO OUR
WALL, LIKE THIS COMMENT,
SUGGEST TO FRIENDS, UPLOAD A
PHOTO, LIKE THIS PAGE ETC?
14.

22. DID YOU KNOW THAT FACEBOOK HAS
PROMOTION GUIDELINES WITH
LIMITATIONS FOR RUNNING CONTESTS
LIKE:
TAG YOURSELF, WRITE STH TO OUR
WALL, LIKE THIS COMMENT,
SUGGEST TO FRIENDS, UPLOAD A
PHOTO, LIKE THIS PAGE ETC?
NO? SHIT..
14.

23. THERE IS A FACEBOOK REPORT CALLED
“RESPONDER PROFILES” WHERE YOU
CAN GET INSIGHTS LIKE WHAT THE USERS
THAT CLICK YOUR ADS LOVE TO EAT,
WHAT MUSIC THEY LISTEN OR WHATʼS
THEIR FAVORITE MOVIE!
15.

24. DID YOU KNOW THAT FACEBOOK ADS
PLATFORM DOES NOT HAVE A STANDARD CPC?
16. *TIP: HAVING A GOOD TARGETED
AD MAY LOWER YOUR CPC!

25. DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?
17. YOUTUBE IS 2ND THE LARGEST
SEARCH ENGINE AFTER GOOGLE.
BIGGER THAN BING OR YAHOO!

26. DO YOU KNOW THAT
SLIDESHARE IS THE YOUTUBE
OF PRESENTATIONS?
18. PAYING 250E MONTHLY CAN
GET YOU UNLIMITED LEAD ADS
ON YOUR CONTENT.

27. DID YOU KNOW THAT LINKEDIN
HAS MORE THAN 22OK USERS
IN GREECE?
19.
LINKEDIN ALSO HAS A GREAT
ADVERTISING PLATFORM WITH
ADVANCED BEHAVIORAL
TARGETING FEATURES. GO RUN
A CAMPAIGN!

28. DID YOU KNOW THAT KNOWING ALL THE
ABOVE TOOLS/PLATFORMS/MECHANICS
DOESNʼT MAKE ME SUITABLE TO RUN
YOUR BRAND ON SOCIAL MEDIA?
20.

29. ITʼS ALL ABOUT ALL THE
DID YOU KNOW THAT KNOWING
COMMUNICATION
ABOVE TOOLS/PLATFORMS/MECHANICS
DOESNʼT MAKE ME SUITABLE TO RUN
IT ALWAYS WAS. ALWAYS WILL BE.
YOUR BRAND ON SOCIAL MEDIA?
20.

30. THANK YOU!
Contact me @ Photo credits @
http://twitter.com/vareloglou http://www.flickr.com/photos/thomashawk/4390134441
http://aboutseo.gr http://www.flickr.com/photos/andrepipa/3342903920/
http://mindworks.gr http://www.flickr.com/photos/batiks/5044564412
http://slideshare.net/giorgos.vareloglou http://www.flickr.com/photos/vitor_schietti/841449815
giorgos@mindworks.gr http://www.flickr.com/photos/filmingilman/85702173/
http://www.flickr.com/photos/intherough/5067098977/
http://www.flickr.com/photos/radzio/372381798/
http://www.flickr.com/photos/colorblindpicaso/2721954475/
http://www.flickr.com/photos/brokenarc/572887507/
http://www.flickr.com/photos/umjanedoan/496656416/