20 THINGS I BET YOU DONʼT KNOW ABOUT SOCIAL MEDIA.
I DONʼT CAREIF YOU DO INVEST IN SOCIALMEDIA I JUST HAVE 20 THINGSFOR THOSE WHO DO.
THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,MANAGING MORE THAN 200K FANS DAILY,HAVING LAUNCHED MORE THAN 40 APPSFOR MORE THAN ...
SHALL WE?
EDGERANK1.
EDGERANK1.   EDGERANK IS FOR FACEBOOK     WHAT PAGERANK IS FOR GOOGLE.
INTERNAL LINKS SEEM TO GAIN MORE REACH THAN EXTERNAL LINKS.2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO   ANNOUNCE PRE...
MULTIMEDIA CONTENT SEEMS3.   TO GAIN MORE REACH THAN     SIMPLE TEXT!
1-0FACEBOOK VIDEOS VS YOUTUBE VIDEOS.
THE OVERALL RESPONSE RATE OF A PAGE SERIOUSLY AFFECTS ITʼS TOTAL REACH.
VS & WEEKEND POSTSDO RAISE MORE SHAREABILITY THAN    OTHER TYPES OF CONTENT.6.    *USING A VS CONCEPT WE ACQUIRED      MOR...
(SADLY) POSTS DURING THE WEEKENDS  HAVE MORE INTERACTION THAN THE             AVERAGE.7.         *SOURCE: DANZARELLA.COM
(SADLY) POSTS DURING THE WEEKENDS  HAVE MORE INTERACTION THAN THE             AVERAGE.7.         *SOURCE: DANZARELLA.COM
(SADLY) 3PM BASED ON OUR METRICS ISTHE BEST TIME TO POST ON WEEKDAYS.8.
FEMALE 25-34 IS THE MOST ACTIVE AUDIENCE ON FACEBOOK WHEN  INTERACTING WITH BRANDS.9.
THE AVERAGE USER HAS 130 FRIENDS.  THE AVERAGE GREEK USER HAS          220 FRIENDS.10.
LESS THAN 20% OF YOUR FANS VISIT  YOUR PAGE MORE THAN ONCE!11.
DID YOU KNOW THAT YOU CAN TRACK YOUR WEBSITEʼS URLS POPULARITY          WITH FACEBOOK     INSIGHTS FOR WEBSITES?12.
DID YOU KNOW THAT LESS THAN 30% OFYOUR FANS ACTUALLY GET YOUR POSTS       ON THEIR NEWSFEEDS?13.                    *CHECK...
DID YOU KNOW THAT FACEBOOK HAS    PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS               LIKE:14.
DID YOU KNOW THAT FACEBOOK HAS    PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS               LIKE:          T...
DID YOU KNOW THAT FACEBOOK HAS    PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS               LIKE:          T...
THERE IS A FACEBOOK REPORT CALLED  “RESPONDER PROFILES” WHERE YOUCAN GET INSIGHTS LIKE WHAT THE USERS   THAT CLICK YOUR AD...
DID YOU KNOW THAT FACEBOOK ADSPLATFORM DOES NOT HAVE A STANDARD CPC?16.            *TIP: HAVING A GOOD TARGETED           ...
DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?17.              YOUTUBE IS 2ND THE LARGEST                 SEARCH ENGINE A...
DO YOU KNOW THATSLIDESHARE IS THE YOUTUBE    OF PRESENTATIONS?18.      PAYING 250E MONTHLY CAN         GET YOU UNLIMITED L...
DID YOU KNOW THAT LINKEDINHAS MORE THAN 22OK USERS        IN GREECE?19.         LINKEDIN ALSO HAS A GREAT         ADVERTIS...
DID YOU KNOW THAT KNOWING ALL THEABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN   YOUR BRAND ON SOCIAL ME...
ITʼS ALL ABOUT ALL THEDID YOU KNOW THAT KNOWING       COMMUNICATIONABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABL...
THANK YOU!Contact me @                               Photo credits @http://twitter.com/vareloglou              http://www....
Upcoming SlideShare
Loading in...5
×

20 things i bet you dont know about social media @ SMC11_ath

29,339

Published on

My presentation at Social Media Conference 2011 (aka smc11_ath). Enjoy!

15 Comments
174 Likes
Statistics
Notes
  • rofl...last one was great one to end.

    I too have shared a slide sharing 5 unique feature of bing social search that you may not know - http://www.slideshare.net/SeoFirst/5-awesome-social-features-of-bing, what do you think?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ever nicest presentation for me !
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 좋소
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good things to know
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 20 tips/facts for social media usage.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
29,339
On Slideshare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
1,510
Comments
15
Likes
174
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 20 things i bet you dont know about social media @ SMC11_ath

    1. 1. 20 THINGS I BET YOU DONʼT KNOW ABOUT SOCIAL MEDIA.
    2. 2. I DONʼT CAREIF YOU DO INVEST IN SOCIALMEDIA I JUST HAVE 20 THINGSFOR THOSE WHO DO.
    3. 3. THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,MANAGING MORE THAN 200K FANS DAILY,HAVING LAUNCHED MORE THAN 40 APPSFOR MORE THAN 15 BRANDS, AND OBVIOUSLY MYPASSION FOR METRICS.
    4. 4. SHALL WE?
    5. 5. EDGERANK1.
    6. 6. EDGERANK1. EDGERANK IS FOR FACEBOOK WHAT PAGERANK IS FOR GOOGLE.
    7. 7. INTERNAL LINKS SEEM TO GAIN MORE REACH THAN EXTERNAL LINKS.2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.
    8. 8. MULTIMEDIA CONTENT SEEMS3. TO GAIN MORE REACH THAN SIMPLE TEXT!
    9. 9. 1-0FACEBOOK VIDEOS VS YOUTUBE VIDEOS.
    10. 10. THE OVERALL RESPONSE RATE OF A PAGE SERIOUSLY AFFECTS ITʼS TOTAL REACH.
    11. 11. VS & WEEKEND POSTSDO RAISE MORE SHAREABILITY THAN OTHER TYPES OF CONTENT.6. *USING A VS CONCEPT WE ACQUIRED MORE THAN 15.000 FANS IN 36 HOURS!
    12. 12. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE.7. *SOURCE: DANZARELLA.COM
    13. 13. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE.7. *SOURCE: DANZARELLA.COM
    14. 14. (SADLY) 3PM BASED ON OUR METRICS ISTHE BEST TIME TO POST ON WEEKDAYS.8.
    15. 15. FEMALE 25-34 IS THE MOST ACTIVE AUDIENCE ON FACEBOOK WHEN INTERACTING WITH BRANDS.9.
    16. 16. THE AVERAGE USER HAS 130 FRIENDS. THE AVERAGE GREEK USER HAS 220 FRIENDS.10.
    17. 17. LESS THAN 20% OF YOUR FANS VISIT YOUR PAGE MORE THAN ONCE!11.
    18. 18. DID YOU KNOW THAT YOU CAN TRACK YOUR WEBSITEʼS URLS POPULARITY WITH FACEBOOK INSIGHTS FOR WEBSITES?12.
    19. 19. DID YOU KNOW THAT LESS THAN 30% OFYOUR FANS ACTUALLY GET YOUR POSTS ON THEIR NEWSFEEDS?13. *CHECK YOUR INSIGHTS :)
    20. 20. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE:14.
    21. 21. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC?14.
    22. 22. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC? NO? SHIT..14.
    23. 23. THERE IS A FACEBOOK REPORT CALLED “RESPONDER PROFILES” WHERE YOUCAN GET INSIGHTS LIKE WHAT THE USERS THAT CLICK YOUR ADS LOVE TO EAT, WHAT MUSIC THEY LISTEN OR WHATʼS THEIR FAVORITE MOVIE!15.
    24. 24. DID YOU KNOW THAT FACEBOOK ADSPLATFORM DOES NOT HAVE A STANDARD CPC?16. *TIP: HAVING A GOOD TARGETED AD MAY LOWER YOUR CPC!
    25. 25. DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?17. YOUTUBE IS 2ND THE LARGEST SEARCH ENGINE AFTER GOOGLE. BIGGER THAN BING OR YAHOO!
    26. 26. DO YOU KNOW THATSLIDESHARE IS THE YOUTUBE OF PRESENTATIONS?18. PAYING 250E MONTHLY CAN GET YOU UNLIMITED LEAD ADS ON YOUR CONTENT.
    27. 27. DID YOU KNOW THAT LINKEDINHAS MORE THAN 22OK USERS IN GREECE?19. LINKEDIN ALSO HAS A GREAT ADVERTISING PLATFORM WITH ADVANCED BEHAVIORAL TARGETING FEATURES. GO RUN A CAMPAIGN!
    28. 28. DID YOU KNOW THAT KNOWING ALL THEABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN YOUR BRAND ON SOCIAL MEDIA?20.
    29. 29. ITʼS ALL ABOUT ALL THEDID YOU KNOW THAT KNOWING COMMUNICATIONABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN IT ALWAYS WAS. ALWAYS WILL BE. YOUR BRAND ON SOCIAL MEDIA?20.
    30. 30. THANK YOU!Contact me @ Photo credits @http://twitter.com/vareloglou http://www.flickr.com/photos/thomashawk/4390134441http://aboutseo.gr http://www.flickr.com/photos/andrepipa/3342903920/http://mindworks.gr http://www.flickr.com/photos/batiks/5044564412http://slideshare.net/giorgos.vareloglou http://www.flickr.com/photos/vitor_schietti/841449815giorgos@mindworks.gr http://www.flickr.com/photos/filmingilman/85702173/ http://www.flickr.com/photos/intherough/5067098977/ http://www.flickr.com/photos/radzio/372381798/ http://www.flickr.com/photos/colorblindpicaso/2721954475/ http://www.flickr.com/photos/brokenarc/572887507/ http://www.flickr.com/photos/umjanedoan/496656416/
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×