20 things i bet you dont know about social media @ SMC11_ath
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20 things i bet you dont know about social media @ SMC11_ath

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My presentation at Social Media Conference 2011 (aka smc11_ath). Enjoy!

My presentation at Social Media Conference 2011 (aka smc11_ath). Enjoy!

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  • rofl...last one was great one to end.

    I too have shared a slide sharing 5 unique feature of bing social search that you may not know - http://www.slideshare.net/SeoFirst/5-awesome-social-features-of-bing, what do you think?
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  • ever nicest presentation for me !
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  • 좋소
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  • Good things to know
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  • 20 tips/facts for social media usage.
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20 things i bet you dont know about social media @ SMC11_ath Presentation Transcript

  • 1. 20 THINGS I BET YOU DONʼT KNOW ABOUT SOCIAL MEDIA.
  • 2. I DONʼT CAREIF YOU DO INVEST IN SOCIALMEDIA I JUST HAVE 20 THINGSFOR THOSE WHO DO.
  • 3. THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,MANAGING MORE THAN 200K FANS DAILY,HAVING LAUNCHED MORE THAN 40 APPSFOR MORE THAN 15 BRANDS, AND OBVIOUSLY MYPASSION FOR METRICS.
  • 4. SHALL WE?
  • 5. EDGERANK1.
  • 6. EDGERANK1. EDGERANK IS FOR FACEBOOK WHAT PAGERANK IS FOR GOOGLE.
  • 7. INTERNAL LINKS SEEM TO GAIN MORE REACH THAN EXTERNAL LINKS.2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.
  • 8. MULTIMEDIA CONTENT SEEMS3. TO GAIN MORE REACH THAN SIMPLE TEXT!
  • 9. 1-0FACEBOOK VIDEOS VS YOUTUBE VIDEOS.
  • 10. THE OVERALL RESPONSE RATE OF A PAGE SERIOUSLY AFFECTS ITʼS TOTAL REACH.
  • 11. VS & WEEKEND POSTSDO RAISE MORE SHAREABILITY THAN OTHER TYPES OF CONTENT.6. *USING A VS CONCEPT WE ACQUIRED MORE THAN 15.000 FANS IN 36 HOURS!
  • 12. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE.7. *SOURCE: DANZARELLA.COM
  • 13. (SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE.7. *SOURCE: DANZARELLA.COM
  • 14. (SADLY) 3PM BASED ON OUR METRICS ISTHE BEST TIME TO POST ON WEEKDAYS.8.
  • 15. FEMALE 25-34 IS THE MOST ACTIVE AUDIENCE ON FACEBOOK WHEN INTERACTING WITH BRANDS.9.
  • 16. THE AVERAGE USER HAS 130 FRIENDS. THE AVERAGE GREEK USER HAS 220 FRIENDS.10.
  • 17. LESS THAN 20% OF YOUR FANS VISIT YOUR PAGE MORE THAN ONCE!11.
  • 18. DID YOU KNOW THAT YOU CAN TRACK YOUR WEBSITEʼS URLS POPULARITY WITH FACEBOOK INSIGHTS FOR WEBSITES?12.
  • 19. DID YOU KNOW THAT LESS THAN 30% OFYOUR FANS ACTUALLY GET YOUR POSTS ON THEIR NEWSFEEDS?13. *CHECK YOUR INSIGHTS :)
  • 20. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE:14.
  • 21. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC?14.
  • 22. DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC? NO? SHIT..14.
  • 23. THERE IS A FACEBOOK REPORT CALLED “RESPONDER PROFILES” WHERE YOUCAN GET INSIGHTS LIKE WHAT THE USERS THAT CLICK YOUR ADS LOVE TO EAT, WHAT MUSIC THEY LISTEN OR WHATʼS THEIR FAVORITE MOVIE!15.
  • 24. DID YOU KNOW THAT FACEBOOK ADSPLATFORM DOES NOT HAVE A STANDARD CPC?16. *TIP: HAVING A GOOD TARGETED AD MAY LOWER YOUR CPC!
  • 25. DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?17. YOUTUBE IS 2ND THE LARGEST SEARCH ENGINE AFTER GOOGLE. BIGGER THAN BING OR YAHOO!
  • 26. DO YOU KNOW THATSLIDESHARE IS THE YOUTUBE OF PRESENTATIONS?18. PAYING 250E MONTHLY CAN GET YOU UNLIMITED LEAD ADS ON YOUR CONTENT.
  • 27. DID YOU KNOW THAT LINKEDINHAS MORE THAN 22OK USERS IN GREECE?19. LINKEDIN ALSO HAS A GREAT ADVERTISING PLATFORM WITH ADVANCED BEHAVIORAL TARGETING FEATURES. GO RUN A CAMPAIGN!
  • 28. DID YOU KNOW THAT KNOWING ALL THEABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN YOUR BRAND ON SOCIAL MEDIA?20.
  • 29. ITʼS ALL ABOUT ALL THEDID YOU KNOW THAT KNOWING COMMUNICATIONABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN IT ALWAYS WAS. ALWAYS WILL BE. YOUR BRAND ON SOCIAL MEDIA?20.
  • 30. THANK YOU!Contact me @ Photo credits @http://twitter.com/vareloglou http://www.flickr.com/photos/thomashawk/4390134441http://aboutseo.gr http://www.flickr.com/photos/andrepipa/3342903920/http://mindworks.gr http://www.flickr.com/photos/batiks/5044564412http://slideshare.net/giorgos.vareloglou http://www.flickr.com/photos/vitor_schietti/841449815giorgos@mindworks.gr http://www.flickr.com/photos/filmingilman/85702173/ http://www.flickr.com/photos/intherough/5067098977/ http://www.flickr.com/photos/radzio/372381798/ http://www.flickr.com/photos/colorblindpicaso/2721954475/ http://www.flickr.com/photos/brokenarc/572887507/ http://www.flickr.com/photos/umjanedoan/496656416/