20 things i bet you dont know about social media @ SMC11_ath

20 THINGS I BET YOU DONʼT KNOW ABOUT SOCIAL MEDIA.

I DONʼT CAREIF YOU DO INVEST IN SOCIALMEDIA I JUST HAVE 20 THINGSFOR THOSE WHO DO.

THINGS CAME OUT OF MY AGENCYʼS KNOW HOW,MANAGING MORE THAN 200K FANS DAILY,HAVING LAUNCHED MORE THAN 40 APPSFOR MORE THAN 15 BRANDS, AND OBVIOUSLY MYPASSION FOR METRICS.

SHALL WE?

EDGERANK1.

EDGERANK1. EDGERANK IS FOR FACEBOOK WHAT PAGERANK IS FOR GOOGLE.

INTERNAL LINKS SEEM TO GAIN MORE REACH THAN EXTERNAL LINKS.2. *MEANING THAT: WHEN HAVING A PRESS RELEASE TO ANNOUNCE PREFER A FACEBOOK NOTE RATHER THAN A LINK TO YOUR WEBSITE IN ORDER TO REACH MORE PEOPLE.

MULTIMEDIA CONTENT SEEMS3. TO GAIN MORE REACH THAN SIMPLE TEXT!

1-0FACEBOOK VIDEOS VS YOUTUBE VIDEOS.

THE OVERALL RESPONSE RATE OF A PAGE SERIOUSLY AFFECTS ITʼS TOTAL REACH.

VS & WEEKEND POSTSDO RAISE MORE SHAREABILITY THAN OTHER TYPES OF CONTENT.6. *USING A VS CONCEPT WE ACQUIRED MORE THAN 15.000 FANS IN 36 HOURS!

(SADLY) POSTS DURING THE WEEKENDS HAVE MORE INTERACTION THAN THE AVERAGE.7. *SOURCE: DANZARELLA.COM

(SADLY) 3PM BASED ON OUR METRICS ISTHE BEST TIME TO POST ON WEEKDAYS.8.

FEMALE 25-34 IS THE MOST ACTIVE AUDIENCE ON FACEBOOK WHEN INTERACTING WITH BRANDS.9.

THE AVERAGE USER HAS 130 FRIENDS. THE AVERAGE GREEK USER HAS 220 FRIENDS.10.

LESS THAN 20% OF YOUR FANS VISIT YOUR PAGE MORE THAN ONCE!11.

DID YOU KNOW THAT YOU CAN TRACK YOUR WEBSITEʼS URLS POPULARITY WITH FACEBOOK INSIGHTS FOR WEBSITES?12.

DID YOU KNOW THAT LESS THAN 30% OFYOUR FANS ACTUALLY GET YOUR POSTS ON THEIR NEWSFEEDS?13. *CHECK YOUR INSIGHTS :)

DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE:14.

DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC?14.

DID YOU KNOW THAT FACEBOOK HAS PROMOTION GUIDELINES WITHLIMITATIONS FOR RUNNING CONTESTS LIKE: TAG YOURSELF, WRITE STH TO OUR WALL, LIKE THIS COMMENT, SUGGEST TO FRIENDS, UPLOAD A PHOTO, LIKE THIS PAGE ETC? NO? SHIT..14.

THERE IS A FACEBOOK REPORT CALLED “RESPONDER PROFILES” WHERE YOUCAN GET INSIGHTS LIKE WHAT THE USERS THAT CLICK YOUR ADS LOVE TO EAT, WHAT MUSIC THEY LISTEN OR WHATʼS THEIR FAVORITE MOVIE!15.

DID YOU KNOW THAT FACEBOOK ADSPLATFORM DOES NOT HAVE A STANDARD CPC?16. *TIP: HAVING A GOOD TARGETED AD MAY LOWER YOUR CPC!

DO YOU KNOW THAT THEREʼS MORE BESIDES FACEBOOK?17. YOUTUBE IS 2ND THE LARGEST SEARCH ENGINE AFTER GOOGLE. BIGGER THAN BING OR YAHOO!

DO YOU KNOW THATSLIDESHARE IS THE YOUTUBE OF PRESENTATIONS?18. PAYING 250E MONTHLY CAN GET YOU UNLIMITED LEAD ADS ON YOUR CONTENT.

DID YOU KNOW THAT LINKEDINHAS MORE THAN 22OK USERS IN GREECE?19. LINKEDIN ALSO HAS A GREAT ADVERTISING PLATFORM WITH ADVANCED BEHAVIORAL TARGETING FEATURES. GO RUN A CAMPAIGN!

DID YOU KNOW THAT KNOWING ALL THEABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN YOUR BRAND ON SOCIAL MEDIA?20.

ITʼS ALL ABOUT ALL THEDID YOU KNOW THAT KNOWING COMMUNICATIONABOVE TOOLS/PLATFORMS/MECHANICS DOESNʼT MAKE ME SUITABLE TO RUN IT ALWAYS WAS. ALWAYS WILL BE. YOUR BRAND ON SOCIAL MEDIA?20.

THANK YOU!Contact me @ Photo credits @http://twitter.com/vareloglou http://www.flickr.com/photos/thomashawk/4390134441http://aboutseo.gr http://www.flickr.com/photos/andrepipa/3342903920/http://mindworks.gr http://www.flickr.com/photos/batiks/5044564412http://slideshare.net/giorgos.vareloglou http://www.flickr.com/photos/vitor_schietti/841449815giorgos@mindworks.gr http://www.flickr.com/photos/filmingilman/85702173/ http://www.flickr.com/photos/intherough/5067098977/ http://www.flickr.com/photos/radzio/372381798/ http://www.flickr.com/photos/colorblindpicaso/2721954475/ http://www.flickr.com/photos/brokenarc/572887507/ http://www.flickr.com/photos/umjanedoan/496656416/

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20 things i bet you dont know about social media @ SMC11_ath

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