Your SlideShare is downloading. ×

UCD 2013 solving the UX puzzle

4,134

Published on

After 12 years spent learning, practising, researching, teaching, managing and evangelising User Centred Design, I believe our discipline is in a state of flux. This presentation examines at best/bad …

After 12 years spent learning, practising, researching, teaching, managing and evangelising User Centred Design, I believe our discipline is in a state of flux. This presentation examines at best/bad practices in our field, both agency and client side; it will also discuss the meaning of UX in a broader context.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,134
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
14
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Session  6B  -­‐  Solving  the  UX  Puzzle Giorgio  Venturi User  Experience  Lead  at  blinkbox giorgio.venturi@gmail.com   @gventuri  #uxpuzzle   @ucduk  #ucd2013   syntagm
  • 2. Doing UX is like solving a puzzle…
  • 3. Doing UX is like solving a puzzle… … so many little pieces that need to fit together
  • 4. … my story …
  • 5. UCD ? ADOPTION design techniques research methods
  • 6. UCD ? ADOPTION design techniques research methods management communication
  • 7. UCD ? ADOPTION design techniques research methods management UX KPIs senior support competitor analysis communication inside-in inside-out
  • 8. left research (2005) work for digital & service design agencies
  • 9. left research (2005) work for digital & service design agencies theTeam Fjord LBi (2010) Closertag
  • 10. left research (2005) work for digital & service design agencies theTeam Fjord LBi (2010) Closertag (2012) in-house blinkbox
  • 11. What I loved • • • Variety Fast pace Stimulation
  • 12. But…
  • 13. … I saw very little UCD along the way
  • 14. early focus on users early prototyping active user participation continuous iteration holistic perspective
  • 15. The client/agency engagement model is broken • No much chance of understanding user needs • Limited iteration
  • 16. Brief Launch Evaluation Client back to Start Agency Ideation Design concepts Development Design execution
  • 17. Client Agency This is your engagement span
  • 18. Brief Launch Evaluation Client back to Start Agency Ideation Design concepts Research Development Design execution
  • 19. Brief Launch Evaluation Client back to Start Test Prototype Agency Ideation Design concepts Research Development Design execution
  • 20. Brief Launch Evaluation Client back to Start Test Prototype Agency Ideation Design concepts Research Development Design execution
  • 21. Brief Launch Evaluation Client back to Start ? Test Prototype Agency Ideation Design concepts Research Development Design execution
  • 22. … not great if you are doing UX agency-side • • Superficial learning Project fatigue
  • 23. Other people said… Ross-Popow Walker UX Design at Digital Agencies is F*cked Lisa Reichelt Client/Agency Engagement is F*cked, Waterfall UX Design is a Symptom
  • 24. Brief Launch Evaluation Client back to Start Agency Ideation Design concepts Development Design execution
  • 25. Brief Launch Evaluation in-house back to Start Ideation Design concepts Development Design execution
  • 26. Brief Launch Evaluation in-house back to Start Ideation Design concepts Development Design execution
  • 27. Doing UCD in-house • • Longer engagement span • More iterations Deeper understanding of the user & activities
  • 28. Build Learn Measure
  • 29. Brief Launch Evaluation in-house back to Start Ideation Design concepts Development Design execution
  • 30. Brief Launch Evaluation in-house back to Start Ideation Design concepts Development Design execution
  • 31. Doing UCD in-house • • Longer engagement span • • More iterations Deeper understanding of the user & activities Less documentation, more collaboration
  • 32. What is our relationship with PM? UX PM overlap
  • 33. Separation of Marketing and Product disciplines Marketing Comms CRM Social Media Product UX VD PM
  • 34. Separation of Marketing and Product disciplines Customers Marketing Comms CRM Social Media Product UX VD PM
  • 35. Personal challenges in doing in-house UX • • Monotony Can generate tunnel-vision
  • 36. agency vs. in-house Pros Cons • in-house Variety Fast-pace Stimulation • agency • • • Longer engagement understanding user needs Limited iteration Superficial learning Project fatigue Deeper understanding • No much chance of • • • of users & activities span More iterations Less documentation Deeper collaboration • • • • • Monotony Can generate tunnel vision
  • 37. Unique opportunity • Create a User Experience culture
  • 38. UCD ? ADOPTION design techniques research methods management UX KPIs communication inside-in senior support inside-out
  • 39. I’m still a big UCD fan its principles go to the roots of what I believe is right serve the user bridge the gap between people and technology help people achieving things unimaginable 10-15 years ago
  • 40. 3 guiding principles • • • Leave your ego at the door Build your empathy Weave a UX culture into the organisation
  • 41. Thank you

×