Your Brand Online - Engage today with the customers of tomorrow


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Engage today with the customers of tomorrow. Discover how to talk to Generation z.
Bluwspace can help you realize your potential online and activate your brand.

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Your Brand Online - Engage today with the customers of tomorrow

  1. 1. Your Brand Online<br />Engage today with the customers of tomorrow<br />Giorgio Olivari<br />Nick Rothwell<br />
  2. 2. Video was not exported from SlideRocket<br />
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  4. 4. Who Are your Customers of Tomorrow?<br />
  5. 5. The Generation Z<br />Born at the end of the '80s<br />Personal brand aware<br />Product passionate<br />Brand indifferent<br />Digitally native<br />Integrated social behavior<br />
  6. 6. The Context: <br />More than 800 million active users (approx 1 every 8 people on earth)<br />More than 50% of active users log on to facebook in any given day<br />Average user has 130 friends<br />48% of users between 18 and 34 check facebook before getting out of bed<br />
  7. 7. From Users to Curators<br />
  8. 8. Enhance the Brand Experience<br />Product Excellence <br />Empower the User<br />Facilitate Product Experience<br />Promote Sharing <br />Be Transparent<br />
  9. 9. How to Measure Your Success<br />
  10. 10. Page Insights<br />See how posts you put on your Page reach people on facebook – beyond your fans.<br />See Total Likes, number of Friends of Fans of a Page, the new public and internal pages metric, ‘People Talking About This’, and Weekly Total Reach of a Page<br />Optimize content for posts -whether they are photos, videos, questions, etc. – see what’s working best at reaching the most people, and how to increase the viral nature of these posts.<br />
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  12. 12. People Talking About This<br />Counts 'stories' – structured content that people choose to share through facebook that is eligible to appear in a user’s news feed:<br />liking your Page<br />posting to your Page’s Wall<br />liking, commenting or sharing one of your Page posts (or other content on your page – like photos, videos, albums)<br />answering a Question you posted, RSVP-ing to one of your Events<br />mentioning your Page, phototagging your Page<br />liking or sharing a check-in deal, or checking in at your Place.<br />
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  14. 14. Conversation on Pages<br />Conversations on Pages let you reach more than just your Fans – which is important in increasing awareness, finding new customers, and even driving sales.<br />Friends of Fans represent a larger set of consumers than just a brand’s Fans – 34x larger, on average for the top 100 brand Pages, and 81x larger for the top 1000 (comScore).<br />Friends of Fans are also much more likely to visit a store, website, and even purchase a product or service (comScore).<br />Starbucks Fans & Friends of Fans spend 8% more in stores and are transacted 11% more frequently than average Starbucks customer (comScore)<br />Bing Fans conduct 68% more searches on Bing than average Bing searcher. Friends of Fans conduct 27% more searches on Bing (comScore)<br />
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  16. 16. In Conclusion<br />Create Amazing Products<br />Give them the ability to experience it<br />Let them talk about it<br />Win new clients<br />
  17. 17. Can help you create amazing content and activate your Online Identity<br />contact us at:<br /> || || <br />