Your Brand Online - Engage today with the customers of tomorrow
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Your Brand Online - Engage today with the customers of tomorrow

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Engage today with the customers of tomorrow. Discover how to talk to Generation z....

Engage today with the customers of tomorrow. Discover how to talk to Generation z.
Bluwspace can help you realize your potential online and activate your brand.

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  • 1. Your Brand Online
    Engage today with the customers of tomorrow
    Giorgio Olivari
    Nick Rothwell
  • 2. Video was not exported from SlideRocket
  • 3.
  • 4. Who Are your Customers of Tomorrow?
  • 5. The Generation Z
    Born at the end of the '80s
    Personal brand aware
    Product passionate
    Brand indifferent
    Digitally native
    Integrated social behavior
  • 6. The Context:
    More than 800 million active users (approx 1 every 8 people on earth)
    More than 50% of active users log on to facebook in any given day
    Average user has 130 friends
    48% of users between 18 and 34 check facebook before getting out of bed
  • 7. From Users to Curators
  • 8. Enhance the Brand Experience
    Product Excellence
    Empower the User
    Facilitate Product Experience
    Promote Sharing
    Be Transparent
  • 9. How to Measure Your Success
  • 10. Page Insights
    See how posts you put on your Page reach people on facebook – beyond your fans.
    See Total Likes, number of Friends of Fans of a Page, the new public and internal pages metric, ‘People Talking About This’, and Weekly Total Reach of a Page
    Optimize content for posts -whether they are photos, videos, questions, etc. – see what’s working best at reaching the most people, and how to increase the viral nature of these posts.
  • 11.
  • 12. People Talking About This
    Counts 'stories' – structured content that people choose to share through facebook that is eligible to appear in a user’s news feed:
    liking your Page
    posting to your Page’s Wall
    liking, commenting or sharing one of your Page posts (or other content on your page – like photos, videos, albums)
    answering a Question you posted, RSVP-ing to one of your Events
    mentioning your Page, phototagging your Page
    liking or sharing a check-in deal, or checking in at your Place.
  • 13.
  • 14. Conversation on Pages
    Conversations on Pages let you reach more than just your Fans – which is important in increasing awareness, finding new customers, and even driving sales.
    Friends of Fans represent a larger set of consumers than just a brand’s Fans – 34x larger, on average for the top 100 brand Pages, and 81x larger for the top 1000 (comScore).
    Friends of Fans are also much more likely to visit a store, website, and even purchase a product or service (comScore).
    Starbucks Fans & Friends of Fans spend 8% more in stores and are transacted 11% more frequently than average Starbucks customer (comScore)
    Bing Fans conduct 68% more searches on Bing than average Bing searcher. Friends of Fans conduct 27% more searches on Bing (comScore)
  • 15.
  • 16. In Conclusion
    Create Amazing Products
    Give them the ability to experience it
    Let them talk about it
    Win new clients
  • 17. Can help you create amazing content and activate your Online Identity
    contact us at:
    |nick@bluwspace.com| |giorgio@bluwspace.com|