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Transcript

  • 1. for
  • 2. IS YOUR BUSINESS GETTING THE RIGHT ATTENTION?
  • 3. IS YOUR BUSINESS GETTING THE RIGHT ATTENTION?
  • 4. Let’sput things into perspective
  • 5. 78%of Internet users conduct product research online Source: PEW INTERNET AND AMERICAN LIFESTYLE PROJECT MAY 2010
  • 6. 100blnsearches are performed on the 6 major search engines, every month Source COMSCORE AUGUST 2010
  • 7. 100blnsearches are performed on the 6 major search engines, every month Source COMSCORE AUGUST 2010
  • 8. #1ranking gets an average of 42,1% of all clicks... Source: SEOMOZ AUGUST 2010
  • 9. #1ranking gets an average of 42,1% of all clicks... Source: SEOMOZ AUGUST 2010
  • 10. #10ranking gets an average of 3,0% of all clicks... Source: SEOMOZ AUGUST 2010
  • 11. #10ranking gets an average of 3,0% of all clicks... 14 x less Source: SEOMOZ AUGUST 2010
  • 12. How is your business doing? will find out for you
  • 13. EXPERIENCED APPROACH• Look into your existing Search Engine Optimization (SEO) strategy• Analyse your approach to Keywords management• Understand your use of Social Networking
  • 14. SEARCH ENGINE OPTIMIZATION
  • 15. SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) audit Create usage statistics with Google Analytics Set goals and measure success
  • 16. KEYWORDS ANALYSIS
  • 17. KEYWORDS ANALYSISRun a Google Adwords Campaign on your behalf Study the results Suggest the most effective keywords for you
  • 18. SOCIAL ANALYSISthanks to proprietary analysis methods and a clever use of Google Analytic, we will produce reports for the major social networks: •Analysis • Who are you following • Analyse consistency of : and who follows you? against competitors •Group •Page • Quality and quantity of • Group Interaction •Profile tweets • Fans‘ Metrics (Gender, • Attention by Linked-in Age, Country, Activity, ...) • The level of interaction members • Competitor analysis
  • 19. SOCIAL ANALYSISthanks to proprietary analysis methods and a clever use of Google Analytic, we will produce reports for the major social networks: •Analysis • Who are you following • Analyse consistency of : and who follows you? against competitors •Group •Page • Quality and quantity of • Group Interaction •Profile tweets • Fans‘ Metrics (Gender, • Attention by Linked-in Age, Country, Activity, ...) • The level of interaction members • Competitor analysis
  • 20. CONCLUSIONS
  • 21. CONCLUSIONSHighest Search Engines Ranking
  • 22. CONCLUSIONSHighest Search Engines Ranking Clearer Goals
  • 23. CONCLUSIONS Highest Search Engines Ranking Clearer GoalsBetter interaction with customers
  • 24. CONCLUSIONS Highest Search Engines Ranking Clearer GoalsBetter interaction with customers but most of all...
  • 25. CONCLUSIONS Highest Search Engines Ranking Clearer Goals Better interaction with customers but most of all...more business for your company!
  • 26. for