SlideShare a Scribd company logo
1 of 17
Download to read offline
the WOMM Company
 The X - Channel Marketing Company
Word of mouth is the
best medium of all.
       -quoted in Bill Bernbach Said (1989),
       DDB Needham Worldwide.
In 2008 trender is launched as:



– a “bridge” between the offline and
 online channels

– a “connection” between consumers
 and companies
What is trender?


An online application that allows marketers to
conduct and measure structured Word of Mouth
Campaigns, drive sales, build new communities of
brand evangelists and gather consumer insights and
feedback about brands.
How it works

Now, for the first time in Romania companies
can book consumer to consumer conversations

trenders love to talk about brands and
recommend products after testing it

We can get them to do this for companies -
online and face to face - in measurable ways
The Market facts
90%
of consumers trust recommendations from family and friends


67%
of the economy is influenced by Word of Mouth


70%
of consumers trust other consumer opinions posted online

More than third respondents generated a lot of
recommendations in the last 3 months, for at least one
of the 10 categories of products and services reviewed
Competition
trender is the only Word of Mouth Marketing Company
on the national market

In Europe the main competitor is trnd, in the US there is
buzzagent.com


Strengths:
• “First on market”
• strong operational and technological know-how
• streamlined processes both online and offline
Some Facts

7000 users in Romania

69% female and 31% male, between the ages 18 — 35,
with higher education level and average and above
average incomes

40% of all trender members read blogs and
30% run their own blog
Valuable Key Accounts

Since late 2008, trender has implemented
WOM campaigns for clients such as:




Whiteland, EuroWeb, or Editura Publica
Making marketing a better place
for marketers and consumers

The consumer is in charge now, One to One
communication is crucial and leads to a
segmenting of the marketing communication

Different communication on different channels
with different people
Trender Evolution
           E   T
           OSI



                      IMA EO &
                          GES
               R
               MIC

                       VID
      K
    OO
                                    E
                                BIL
 EB
       FAC
                             MO         A X-channel publishing
          TW
                             SM
                                        platform for marketing
                                S
                                        campaigns
  IT T
      ER
               NEW

                      EM
                         A
           SL



                        IL
              ETT
           R      E
More facts



             Idea
             – marketing mix, 360,
               Multichannel
More facts



             Team
             – Strong International
               Experience (De, Ch, AT,
               US, RO)
More facts



             Market
             – Romania (Proof of Concept),
               international roll out
               (German speaking Europe).
More facts



             Monetization
             - SaaS for endcustomers
               and resellers
Investment
Business Development

Extending the actual platform to a SaaS white label solution
and adding further Marketing channels to sustain a true
x-channel application

Sales and local presence in Bucharest (Romania) as well as
in 2 cities in Europe (preferably London and Berlin or
Munich)

During the same period further growth will be covered by
income generated by sales activities, especially from UK
and Germany
Who we are

                       Giorgiana	
  Petre	
  
                       Chief	
  Marketing	
  Officer	
  



                       Cristiana	
  Stiuca	
  
                       Marketing	
  Communication	
  
                       Specialist	
  



                       Ovidiu	
  Banica	
  
                       Founder	
  and	
  strategic	
  advisor	
  




The epoint team developed and supports the technology engine of trender

More Related Content

Viewers also liked

Business Days - Workshop de Marketing in era Social Media
Business Days - Workshop de Marketing in era Social MediaBusiness Days - Workshop de Marketing in era Social Media
Business Days - Workshop de Marketing in era Social MediaGiorgiana Petre
 
trender WOMM Case Studies
trender WOMM Case Studiestrender WOMM Case Studies
trender WOMM Case StudiesGiorgiana Petre
 
2 davor kunc wbif presentation to undp edited
2 davor kunc wbif presentation to undp   edited2 davor kunc wbif presentation to undp   edited
2 davor kunc wbif presentation to undp editedUNDPhr
 
trender WOMM Studii de Caz
trender WOMM Studii de Caztrender WOMM Studii de Caz
trender WOMM Studii de CazGiorgiana Petre
 

Viewers also liked (9)

trender WOMM - Compania
trender WOMM - Companiatrender WOMM - Compania
trender WOMM - Compania
 
trender Campanii WOM
trender Campanii WOMtrender Campanii WOM
trender Campanii WOM
 
Business Days - Workshop de Marketing in era Social Media
Business Days - Workshop de Marketing in era Social MediaBusiness Days - Workshop de Marketing in era Social Media
Business Days - Workshop de Marketing in era Social Media
 
trender WOMM Company
trender WOMM Companytrender WOMM Company
trender WOMM Company
 
WOMM Social Spark
WOMM Social SparkWOMM Social Spark
WOMM Social Spark
 
trender WOMM Case Studies
trender WOMM Case Studiestrender WOMM Case Studies
trender WOMM Case Studies
 
2 davor kunc wbif presentation to undp edited
2 davor kunc wbif presentation to undp   edited2 davor kunc wbif presentation to undp   edited
2 davor kunc wbif presentation to undp edited
 
trender WOMM Campaign
trender WOMM Campaigntrender WOMM Campaign
trender WOMM Campaign
 
trender WOMM Studii de Caz
trender WOMM Studii de Caztrender WOMM Studii de Caz
trender WOMM Studii de Caz
 

Similar to trender WOMM & MultiChannel Communication

forTiBi Pitch Deck
forTiBi Pitch DeckforTiBi Pitch Deck
forTiBi Pitch DeckforTiBi
 
Digital marketing for the new era soft com 2017-fi-npptx
Digital marketing for the new era soft com 2017-fi-npptxDigital marketing for the new era soft com 2017-fi-npptx
Digital marketing for the new era soft com 2017-fi-npptxIgor Jurčić
 
Publishing Expo 2008 Presentation
Publishing Expo 2008 PresentationPublishing Expo 2008 Presentation
Publishing Expo 2008 PresentationFernando Samaniego
 
131108 mc solutions for insurance companies
131108   mc solutions for insurance companies131108   mc solutions for insurance companies
131108 mc solutions for insurance companiesGabriele Viebach
 
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND
 
Portfolio en rui martins international pr and digital marketing advisor
Portfolio en rui martins international pr and digital marketing advisorPortfolio en rui martins international pr and digital marketing advisor
Portfolio en rui martins international pr and digital marketing advisorRuiMartins533245
 
Ditto creds-brochure-2016 d
Ditto creds-brochure-2016 dDitto creds-brochure-2016 d
Ditto creds-brochure-2016 dVincent Kelly
 
AMCA sales and marketing presentation
AMCA sales and marketing presentationAMCA sales and marketing presentation
AMCA sales and marketing presentationgmartinASHRAE
 
MGA ETE Credentials 2016
MGA ETE Credentials 2016MGA ETE Credentials 2016
MGA ETE Credentials 2016MGA Group
 
Campaign trail - Drivers for success _ AMA publication
Campaign trail - Drivers for success _ AMA publication Campaign trail - Drivers for success _ AMA publication
Campaign trail - Drivers for success _ AMA publication Christiaan Koenders
 
Jose Mallabo on the future of PR
Jose Mallabo on the future of PRJose Mallabo on the future of PR
Jose Mallabo on the future of PRJose Mallabo
 
Statista - NOAH17 Berlin
Statista - NOAH17 BerlinStatista - NOAH17 Berlin
Statista - NOAH17 BerlinNOAH Advisors
 
A look at client-agency relationships.
A look at client-agency relationships. A look at client-agency relationships.
A look at client-agency relationships. Mark Linder
 
The evolution of client-agency relationships
The evolution of client-agency relationshipsThe evolution of client-agency relationships
The evolution of client-agency relationshipsMark Linder
 

Similar to trender WOMM & MultiChannel Communication (20)

Customer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCustomer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & Communication
 
forTiBi Pitch Deck
forTiBi Pitch DeckforTiBi Pitch Deck
forTiBi Pitch Deck
 
Digital marketing for the new era soft com 2017-fi-npptx
Digital marketing for the new era soft com 2017-fi-npptxDigital marketing for the new era soft com 2017-fi-npptx
Digital marketing for the new era soft com 2017-fi-npptx
 
Publishing Expo 2008 Presentation
Publishing Expo 2008 PresentationPublishing Expo 2008 Presentation
Publishing Expo 2008 Presentation
 
Mcarmena Resume Sep 09
Mcarmena Resume Sep 09Mcarmena Resume Sep 09
Mcarmena Resume Sep 09
 
131108 mc solutions for insurance companies
131108   mc solutions for insurance companies131108   mc solutions for insurance companies
131108 mc solutions for insurance companies
 
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...
 
Portfolio en rui martins international pr and digital marketing advisor
Portfolio en rui martins international pr and digital marketing advisorPortfolio en rui martins international pr and digital marketing advisor
Portfolio en rui martins international pr and digital marketing advisor
 
Ditto creds-brochure-2016 d
Ditto creds-brochure-2016 dDitto creds-brochure-2016 d
Ditto creds-brochure-2016 d
 
AMCA sales and marketing presentation
AMCA sales and marketing presentationAMCA sales and marketing presentation
AMCA sales and marketing presentation
 
MGA ETE Credentials 2016
MGA ETE Credentials 2016MGA ETE Credentials 2016
MGA ETE Credentials 2016
 
MGA Credentials
MGA CredentialsMGA Credentials
MGA Credentials
 
Campaign trail - Drivers for success _ AMA publication
Campaign trail - Drivers for success _ AMA publication Campaign trail - Drivers for success _ AMA publication
Campaign trail - Drivers for success _ AMA publication
 
Jose Mallabo on the future of PR
Jose Mallabo on the future of PRJose Mallabo on the future of PR
Jose Mallabo on the future of PR
 
Market Spotlight: Ad Tech
Market Spotlight: Ad TechMarket Spotlight: Ad Tech
Market Spotlight: Ad Tech
 
Statista - NOAH17 Berlin
Statista - NOAH17 BerlinStatista - NOAH17 Berlin
Statista - NOAH17 Berlin
 
A look at client-agency relationships.
A look at client-agency relationships. A look at client-agency relationships.
A look at client-agency relationships.
 
The evolution of client-agency relationships
The evolution of client-agency relationshipsThe evolution of client-agency relationships
The evolution of client-agency relationships
 
Imc
ImcImc
Imc
 
Solution selling is evolving
Solution selling is evolvingSolution selling is evolving
Solution selling is evolving
 

Recently uploaded

Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...
Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...
Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...mwangimwangi222
 
Western Copper and Gold Corporate Presentation March 2024
Western Copper and Gold Corporate Presentation March 2024Western Copper and Gold Corporate Presentation March 2024
Western Copper and Gold Corporate Presentation March 2024PaceCreativeGroup
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
R2B What is Red2Blue Session 1 Deck.pptx
R2B What is Red2Blue Session 1 Deck.pptxR2B What is Red2Blue Session 1 Deck.pptx
R2B What is Red2Blue Session 1 Deck.pptxkirsten544048
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Trend Marketing 2024_Inisago_RosalinaOmega
Trend Marketing 2024_Inisago_RosalinaOmegaTrend Marketing 2024_Inisago_RosalinaOmega
Trend Marketing 2024_Inisago_RosalinaOmegaRosalinaOmega
 
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptx
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptxCafagno_Nicholas_SC_PB1_2024-03 (1).pptx
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptxnlcafagno
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Uphapee Drone Deliverable Product (March 28th, 2024).ppsx
Uphapee Drone Deliverable Product (March 28th, 2024).ppsxUphapee Drone Deliverable Product (March 28th, 2024).ppsx
Uphapee Drone Deliverable Product (March 28th, 2024).ppsxuphapeedrone
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
The Canvas of Creative Mastery Newsletter_March 2024
The Canvas of Creative Mastery Newsletter_March 2024The Canvas of Creative Mastery Newsletter_March 2024
The Canvas of Creative Mastery Newsletter_March 2024AmirYakdi
 
Abu Dhabi Vip Call Girl (971555702306 Uh
Abu Dhabi Vip Call Girl (971555702306 UhAbu Dhabi Vip Call Girl (971555702306 Uh
Abu Dhabi Vip Call Girl (971555702306 Uhdubaibur119
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
The Importance of entrepreneurial storytelling
The Importance of entrepreneurial storytellingThe Importance of entrepreneurial storytelling
The Importance of entrepreneurial storytellingP&CO
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Recently uploaded (20)

Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...
Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...
Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry John...
 
Western Copper and Gold Corporate Presentation March 2024
Western Copper and Gold Corporate Presentation March 2024Western Copper and Gold Corporate Presentation March 2024
Western Copper and Gold Corporate Presentation March 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
R2B What is Red2Blue Session 1 Deck.pptx
R2B What is Red2Blue Session 1 Deck.pptxR2B What is Red2Blue Session 1 Deck.pptx
R2B What is Red2Blue Session 1 Deck.pptx
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Trend Marketing 2024_Inisago_RosalinaOmega
Trend Marketing 2024_Inisago_RosalinaOmegaTrend Marketing 2024_Inisago_RosalinaOmega
Trend Marketing 2024_Inisago_RosalinaOmega
 
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptx
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptxCafagno_Nicholas_SC_PB1_2024-03 (1).pptx
Cafagno_Nicholas_SC_PB1_2024-03 (1).pptx
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
CRAFTING WELLNESS: INSIDE THE TRADIES’ JOURNEY
CRAFTING WELLNESS: INSIDE THE TRADIES’ JOURNEYCRAFTING WELLNESS: INSIDE THE TRADIES’ JOURNEY
CRAFTING WELLNESS: INSIDE THE TRADIES’ JOURNEY
 
Uphapee Drone Deliverable Product (March 28th, 2024).ppsx
Uphapee Drone Deliverable Product (March 28th, 2024).ppsxUphapee Drone Deliverable Product (March 28th, 2024).ppsx
Uphapee Drone Deliverable Product (March 28th, 2024).ppsx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
The Canvas of Creative Mastery Newsletter_March 2024
The Canvas of Creative Mastery Newsletter_March 2024The Canvas of Creative Mastery Newsletter_March 2024
The Canvas of Creative Mastery Newsletter_March 2024
 
Abu Dhabi Vip Call Girl (971555702306 Uh
Abu Dhabi Vip Call Girl (971555702306 UhAbu Dhabi Vip Call Girl (971555702306 Uh
Abu Dhabi Vip Call Girl (971555702306 Uh
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Projectors By Egate Infotel Private Limited
Projectors By Egate Infotel Private LimitedProjectors By Egate Infotel Private Limited
Projectors By Egate Infotel Private Limited
 
The Importance of entrepreneurial storytelling
The Importance of entrepreneurial storytellingThe Importance of entrepreneurial storytelling
The Importance of entrepreneurial storytelling
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

trender WOMM & MultiChannel Communication

  • 1. the WOMM Company The X - Channel Marketing Company
  • 2. Word of mouth is the best medium of all. -quoted in Bill Bernbach Said (1989), DDB Needham Worldwide.
  • 3. In 2008 trender is launched as: – a “bridge” between the offline and online channels – a “connection” between consumers and companies
  • 4. What is trender? An online application that allows marketers to conduct and measure structured Word of Mouth Campaigns, drive sales, build new communities of brand evangelists and gather consumer insights and feedback about brands.
  • 5. How it works Now, for the first time in Romania companies can book consumer to consumer conversations trenders love to talk about brands and recommend products after testing it We can get them to do this for companies - online and face to face - in measurable ways
  • 6. The Market facts 90% of consumers trust recommendations from family and friends 67% of the economy is influenced by Word of Mouth 70% of consumers trust other consumer opinions posted online More than third respondents generated a lot of recommendations in the last 3 months, for at least one of the 10 categories of products and services reviewed
  • 7. Competition trender is the only Word of Mouth Marketing Company on the national market In Europe the main competitor is trnd, in the US there is buzzagent.com Strengths: • “First on market” • strong operational and technological know-how • streamlined processes both online and offline
  • 8. Some Facts 7000 users in Romania 69% female and 31% male, between the ages 18 — 35, with higher education level and average and above average incomes 40% of all trender members read blogs and 30% run their own blog
  • 9. Valuable Key Accounts Since late 2008, trender has implemented WOM campaigns for clients such as: Whiteland, EuroWeb, or Editura Publica
  • 10. Making marketing a better place for marketers and consumers The consumer is in charge now, One to One communication is crucial and leads to a segmenting of the marketing communication Different communication on different channels with different people
  • 11. Trender Evolution E T OSI IMA EO & GES R MIC VID K OO E BIL EB FAC MO A X-channel publishing TW SM platform for marketing S campaigns IT T ER NEW EM A SL IL ETT R E
  • 12. More facts Idea – marketing mix, 360, Multichannel
  • 13. More facts Team – Strong International Experience (De, Ch, AT, US, RO)
  • 14. More facts Market – Romania (Proof of Concept), international roll out (German speaking Europe).
  • 15. More facts Monetization - SaaS for endcustomers and resellers
  • 16. Investment Business Development Extending the actual platform to a SaaS white label solution and adding further Marketing channels to sustain a true x-channel application Sales and local presence in Bucharest (Romania) as well as in 2 cities in Europe (preferably London and Berlin or Munich) During the same period further growth will be covered by income generated by sales activities, especially from UK and Germany
  • 17. Who we are Giorgiana  Petre   Chief  Marketing  Officer   Cristiana  Stiuca   Marketing  Communication   Specialist   Ovidiu  Banica   Founder  and  strategic  advisor   The epoint team developed and supports the technology engine of trender