We live in narrative environments: depicting places perception and identity through user generated content:
in The Future of Security, Parsons’ Insititue for information mapping conference within NYC Data Week (New York, 24 Oct 2012)
we live in narrativeenvironments:depicting places perceptionand identity through UserGenerated ContentsGiorgia Lupi the future of security ethical hacking, big data and the crowd, OCT 24, 2012 New York
Phd candidate at:Milan Politecnico,Design FacultyDensity Design Labfounder and designer at:Accuratinformation design company in Milanvisiting researcher at:PiimParsons Institute for information mapping,Sept 2012 > Feb 2013
check-in check-inongoing research tweetpresentation check-in check-in pictureUser Generated Content to tweetgain insight on therelationship between people tweettweet tweet picture tweetand their environment? comment picture picture picture tweet check-in tweet tweet check-in tweet comment picture tweet comment tweet picture check-in check-in comment picture check-in comment comment
check-in check-inongoing research tweetpresentation check-in check-in picture# general background tweet# why social media?# data interpretation tweettweet tweet picture tweet# methodology comment# aims of the project picture picture# beneﬁts and applications picture# (Pleens) tweet check-in tweet tweet check-in tweet comment picture tweet comment tweet picture check-in check-in comment picture check-in comment comment
the digital andthe physical "contemporary computing systems can track everything in a city, except its rats" Richard Prouty
the digital andthe physicalUser Generated ContentTwitterFoursquareInstagram
the digital andthe physicalUser Generated Content over 500 million active users as of 2012, Twitter generating over 340 million tweets daily
the digital andthe physicalUser Generated Content As of April 2012, the company reported it Foursquare had 20 million registered users.
the digital andthe physicalUser Generated Content currently, 100 million Instagram registered users
the digital andthe physicalUser Generated Content#geolocalization
the digital andthe physicalUser Generated Content#geolocalization new landmarks precise locations
the digital andthe physicalUser Generated Content#geolocalization aggregations area analysis and clusters
the digital andthe physicalUser Generated Content# timestamp
the digital andthe physicalUser Generated Content# timestamp evolution through time
the digital andthe physicalUser Generated Content# user proﬁlation languages etnic groups (twitter) gender (foursquare)
the digital andthe physicalUser Generated Content# content analysis
why social media? sharing while movingexperiencing the city 44% of US population owns a smartphone - over the 50% of population accesses social media services through Mobile Devices
why social media? without being asked to no interviews no questionnaires
why social media? one of the best proxyfor the future "over time all internet users will increase their usage. Eventually everyone will become an active internet user just as consumers made the transition from occasional to regular TV watching in the 1950s and 1960s" WAVE 6 / 2012 Universal McCann GmbH
why social media? concern rises but so doesattachment to social netowrk concern in sharing data goes along / hand in hand / with growing importance that social network are playing in users lives.
sharing behaviorsunderstanding the nature ofthe datawhy do people share? ”you’re not dealing with a 100% of life-logging; the terrific thing with those contents it’s an interesting mapping of something half-way between reality and people’s aspirations.” Mafe De Baggis, social media expert and consultant
sharing behaviorsunderstanding the nature ofthe datawhy do people share? "with social media everything is done with a narrative purpose in mind, is it conscious or unconscious" Mafe De Baggis, social media expert and consultant
sharing behaviorsunderstanding the nature ofthe datawhy do people share? - content - relationship
sharing behaviorsunderstanding the nature ofthe datasocial media and the city we can intercept interesting projections on peoples dreamed days on the cities
acting behaviorsour “real” (?) worldThe Self presentation andthe dramaturgical model “All the world’s a stage. And all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts," (From As you Like It) William Shakespeare
acting behaviorsour “real” (?) worldThe performance “Our life, in this model, is simply a series of performances What are our self presentation motives ? 1. achieve personal goals 2. present a consistent and positive view of our self to the world 3. conform to social norms. Key is that we are the same person, wejust act differently in different contexts.” Erving Goffman
a microscopefor our cities aggregate social media data could be like a "microscope" for cities, allowing us to inspect and measure their behavior at a higher resolution than ever before but HOW?
areas andneighborhoodsre-deﬁnitionSocial media data+- morphological,- socio demographics,- income,- sanitary inspections,- transportation,- environmental data,- rental costs,......
areas andneighborhoods #harlemre-deﬁnitionFirst experiments on NYC“#neighborhoodname” ....*typology of places*views*scenes ....*time*ﬁlters #parkslope .... .... #brooklynheights ....
areas andneighborhoodsre-deﬁnitionWhy?- intercept similar patterns of useamong areas- identiﬂy connections amongareas- identify trends in areas’ usewhen they rise- validate real-estate marketindicators- predict how area will evolve++ identify where to operate andwhen (public services,infrastructure, public policies...)
what’s next?real-time inquireable toolsfor planners and decisionmakers
PleensPleens is a tool todiscover stories, journeysand products told startingfrom the place you, oryour friends, are in whenyou launch an app: whatreally matters is notgeography or proximitybut narration.Geolocalized stories mayinclude suggestions fortryouts and purchases,provided they are relatedto the narration and tothe emotional context.
we live in narrativeenvironments:depicting places perceptionand identity through UserGenerated Contents Giorgia Lupi www.giorgialupi.net www.piim.newschool.edu @giorgialupi firstname.lastname@example.org the future of security ethical hacking, big data and the crowd, OCT 24, 2012 New York