Non-linear Storytelling: Towards New Methods and Aesthetics for Data Narrative
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Non-linear Storytelling: Towards New Methods and Aesthetics for Data Narrative

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presented at Strata Conference, NY, October 29 2013 / ...

presented at Strata Conference, NY, October 29 2013 /
How can a data-driven visualization tell multiple interplaying stories, and achieve a viable result in an abstract visual composition?

I will share the work I am doing with my information design company (accurat.it) on analysing and visualising complex cultural, social and economical phenomena and focusing on a project for La Lettura, the cultural supplement of the Italian newspaper Corriere della Sera (full gallery here http://www.flickr.com/photos/accurat/sets/72157632185046466/)

Purposely, the aim here is to compose and deliver non-linear and multi-layered visual narratives able to maintain the informative richness of the data but still making this richness more accessible and understandable, publishing compound and complex stories told through data visualizations.

I will describe how we can imagine to open new perspectives in the field and how we can also aim at educating readers’ eyes to get familiar with new visual ways to convey the richness of information that we experience in our everyday lives rather than simplifications of the phenomena analysed.
The speech will outline the design process from the very first ideas to the final results in different cases, presenting backstage materials such as sketches and intermediate versions and showing how we select, analyse and combine different data-sets. It will conclude by tracing some red threads to discover possible new approaches to the aesthetics of data-visualization: focusing on how to get inspired from many different disciplines, how to build a personal method and set individual goals, and explaining why we hope our aesthetic and analytic choices can generate new possibilities for ongoing creativity and research in the data-visualisation field
The idea here is to open possible questions rather then providing finite and definitive answers: to ask ourselves how far can we go rather than delimiting the domain.

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Non-linear Storytelling: Towards New Methods and Aesthetics for Data Narrative Non-linear Storytelling: Towards New Methods and Aesthetics for Data Narrative Presentation Transcript

  • Oct 29, 2013 Strata Conference Hadoop World New York Non-linear Storytelling: towards new methods and aesthetics for data narrative giorgia lupi tw: @giorgialupi www.accurat.it www.giorgialupi.net giorgia.lupi@accurat.it
  • www.accurat.it
  • www.accurat.it
  • founders and partners giorgia lupi gabriele rossi (architect) Design Director (designer) Managing Director simone quadri (sociologist) Contents Curator team michele graffieti visual designer alex piacentini interaction designer marco vettorello chief technology officer federica fragapane data-visualization designer marco bernardi interaction designer glauco mantegari data scientist and analyst pietro guinea montalvo data-visualization designer francesco majno data-visualization designer giovanni marchi art director davide ciuffi content manager stefania guerra designer marco prandina data scientist alessandro contini interaction designer and developer
  • “ information designers a visual bridge between the data and the people that needs to understand, improve their knowledge or take decisions from these data.
  • client: Ambrosetti, the European House field: consulting project: State, citizens and companies in the digital era Working side by side with business consultants to detect and highlight patterns, trends, virtues and foes on an international research on the state of the digital transition
  • client: self field: art 06 | 10 / Kandinsky visualizing painters’ lives 01 | 10 / Picasso visualizing painters’ lives 1933 02 | 10 / Miró visualizing painters’ lives France______ Neuilly-sur-Seine 1896 1928 1921 1922 Berlin Weimar Germany______ Dessau Visit______ Netherlands 1886 1891 Russia______ Moscow 1914 1930 1897 1932 1940 Barcelona Palma, Majorca Moscow Spain______ Coruna Barcelona Madrid Montroig Spain______ 1871 project: 1946 Antibes 1936 Paris 1968 United States 1917 Barcelona 1942 Barcelona 1920 Ukraine______ Odessa 1946 La Californie 1961 Mougins 1956 Palma, Majorca 1949 Paris France______ Paris Fernande Olivier Visualizing painters’ lives Eva Gouel [...] Anna Chimyakina [...] Olga Kokhlova writer [...] Lily Stumpf (1980) Pilar Juncosa Iglesias Marie-Therese Walter Gabriele Münter (1962) how to read it: shapes, elements, forms Dora Maar writer how to read it: shapes, elements, forms (1995) Miquel Miró Adzerias father “ “ You must always plant your feet firmly on the ground if you want to jump into the air. The fact that I come down to Earth from time to time makes it possible to jump all the higher. Studies full name Joan Miró Ferrá Righty Aries “ distinctive features Righty 1910 1900 1920 1910 Picasso “ My mother said to me, Studies 'If you are a soldier, you will become a general. If you are a monk, you will become the Pope.' Instead, I was a painter, and became Picasso. 1881 1890 Oct. 25 Malaga, Spain Paul Klee Pablo Gargallo influenced by: Jose Luis Sert Jaime Sabartes Dalmau Gallery 1910 Early Years (impressionist) Post-impressionism Pablo Diego José María de los Remedios Crispiniano de la Santísima Trinidad distinctive features Sagittarius Righty Scorpio 1960 1920 1980 1940 event 91 y. o. event acquistance 1950 1960 1970 first exhibition Jean Cocteau University of Blue PeriodMoscowe Period Ros African Period Expressionism Erik Satie Cubism Neoclassicism & Surrealism Marcel Duchamp (drip painter) artistic production: paintings per year Archile Gorky Guernica Picture with archer equals to a sin Houses at Murnau An actor A boy with a pipe The piano accordionist Still Life with old shoe artistic period artistic period artistic period Symbolic painting author has been scaled and normalized to the total of the works of Picasso Succession Portrait Portrait Crying woman A dream Marie-Thérèse Walter artworks artworks Portrait of Sylvette David David <1 sqm Sylvette <1 sqm Genre painting 1< area <2 sq m Women and bird in the moonlight >3 sqm Still life Night fishing at Antibes colors = artwork palette Literary painting Landscape The farm Don Quixote The hunter (Catalan landscape) Dutch interior The pigeon pea Fruit dish Mythological painting The minotauromachie Abstract painting Ciphers and constellations, in love with a woman The birth of the world 1964 The song of the vowels Self-portrait Self-portrait www.accurat.it a project by Accurat directed by Giorgia Lupi and Michela Buttignol www.accurat.it a project by Accurat directed by Giorgia Lupi and Michela Buttignol www.accurat.it colors = artwork palette Still life Interior painting Dutch interior, I a project by Accurat directed by Giorgia Lupi and Michela Buttignol 1< area <3 sq m Genre painting >2 sqm Girl in mirror Cityscape front of Walter Marie-Thérèse The dance 1954 Venice Biennale Grand Prize for Graphic work 1958 Guggenheim International Award the artistic pro author has be normalized to the works of P artistic Nude period painting artistic artistic period period Abstract painting Portrait of E.C. Ricart Small worlds Composition VII Celestina Boy leading a horse I Person throwing Rope and people a stone at a bird Improvisation 30 (Cannons) Picture With A White Border The old blind guitarist Girl with mandolin Family of Metamorphose Tellier) acrobats jugglers (Fanny award Jackson Pollock equals influenced: to a single artwork (dadaist) Abstract Art Surrealism Landscape Munich-Schwabing with the church of St. Ursula exhibition Apr. 8 Mougins, France influenced: Late Years artistic production: paintings per year influenced: Abstract Art The girls of Avignon Man and woman Portrait of in front of a pile of excrement Mrs Mills in 1750 (after Constable) Composition VIII Painting with green center Portait of Suzanne Bloch Suzanne Bloch Portrait of Vincent Nubiola first 1973 Ernest Hemingway (abstract expressionist) of the the artistic production Blue rider dea [...] data not available Dec. 25 Palma, Majorca Spain ClaudeKing Juan Carlos Paloma 1930 death 1983 1944 Gertrude Stein Early Years (impressionist) 1970born Dec. 13 Maya Neuilly-sur-Seine, France Paulo Founds the Der Blaue Reiter Julio Max George Gonzalez Jacob Braques Moscow Academy Henri Bauhaus of Fine Arts Matisse Paul Gauguin 1950 1940 Henri Matisse 1900 Franz arc Moscow School of Cercle Artístic Commerce de Sant Lluc Academy of Fine Arts Anton Ažbe's Escuela de Arte Carrer del Regomir 13 school deof Munich private Escuela de Francesco Galí Bellas Artes de la Llotja influenced by: Claude Monet by: influenced (impressionist) Paul Cezanne 1940 1930 Arnold Schoenberg Andre Breton Joseph Dalmau Gabriele Münter Joseph Llorente Artigas Conchita Still alive born 77 y. o. 1930 1920 full name full name Vasilij Vasil'evic Kandinsky 1900 María Picasso y López 1890 mother Joan Prat distinctive features Still alive 90 y. o. Vsevolod José Ruiz y Blasco father Barcelona, Spain Dec. 16 Moscow, Russia “ The sun melts all of Moscow down to a single spot that, like a mad tuba, starts all of the heart and all of the soul vibrating. But no, this uniformity of red is not the most beautiful hour. It is only the final chord of a symphony that takes every colour to the zenith of life that, like the fortissimo of a great orchestra, is both compelled and allowed by Moscow to ring out. 1893 1880 Apr. 20 1870 daughter son Jacqueline Roque “ Kandinsky 1866 Still alive Genevieve Laporte Maria Dolors Miró marriage travels sister Dolores Ferrà mother Mathilde (1876) (1997) relationship travels “ Lidia Ivanovna Tikheeva mother (1977) (love affair) (love affair) Francoise Gilot Vasily Silvestrovich Kandinsky father a visual anthology of 10 abstract painters' lives, isolating pictorial elements from painters' styles and using them to tell the story of their life and artistic production through a series of diagrams. 1895 1925 1900 France______ Paris Dessau 1958 Gold medal of Fine Arts International Lenin Peace Prize
  • 1946 Antibes 1936 Paris 1900 France______ Paris 1891 1895 1897 Coruna Barcelona Madrid Spain______ 1946 La Californie 1961 Mougins 1917 Barcelona Fernande Olivier Eva Gouel Olga Kokhlova writer Marie-Therese Walter (1977) Dora Maar writer (1997) Francoise Gilot Still alive Genevieve Laporte how to read it: shapes, elements, forms (love affair) Still alive Jacqueline Roque Still alive daughter sister Conchita María Picasso y López mother Paulo Maya Claude Paloma 91 y. o. born 1881 Oct. 25 Malaga, Spain “ 1890 1900 1910 Jaime Sabartes Julio Gonzalez 1920 1930 1940 1950 1960 1970 Max Jacob 1973 Apr. 8 Mougins, France Gertrude Stein George Braques Jean Cocteau Erik Satie Ernest Hemingway event Henri Matisse influenced by: Paul Gauguin Early Years Rose Period Blue Period (impressionist) African Period Cubism Neoclassicism & Surrealism influenced: Late Years Jackson Pollock artistic production: paintings per year (drip painter) “ My mother said to me, 'If you are a soldier, you will become a general. If you are a monk, you will become the Pope.' Instead, I was a painter, and became Picasso. mar travels José Ruiz y Blasco father Picasso rela eq the au no the “ Symbolic painting full name Guernica Pablo Diego José María de los Remedios Crispiniano de la Santísima Trinidad The girls of Avignon distinctive features Portrait Portait of Suzanne Bloch Suzanne Bloch Celestina Righty Nude painting Crying woman A dream Marie-Thérèse Walter artistic period artistic period artistic period artworks <1 sqm Portrait of Sylvette David Sylvette David 1< area Boy leading a horse Genre painting Scorpio >3 sqm The old blind guitarist An actor Family of acrobats jugglers Girl with mandolin (Fanny Tellier) A boy with a pipe The piano accordionist Girl in front of mirror Marie-Thérèse Walter The dance colors = artwork palette Night fishing at Antibes Literary painting Don Quixote Still life The pigeon pea Fruit dish Mythological painting The minotauromachie 1964 International Lenin Peace Prize
  • client: Mc Cann, (Fiorucci) field: advertising project: A slice of corruption Design of a scientific map of the history of corruption in Italy, for the mockumentary ADV campaign of cold-cuts brand Fiorucci (playing with the visual metaphor of their products)
  • client: Share srl field: healthcare project: Docto Ethnographic research and consequent design of a an integrated digital information system designed specifically for the many different users or medical structures.
  • client: Visual.ly field: business project: the Startup Universe Design and development of an interactive visual access to the Crunchbase Database, highlighting the economical and temporal relationships among - Startups, - their Founders - and the VCs investing in them
  • client: NY Public Library field: humanities project: the Emmet collection Design and development of an interactive and multi perspective visualization of one of the New York Public Library literary archives
  • client: Sisu Labs field: marketing project: Sento sentoapp.com Design and development of an interactive web application to monitor social media reputation and support marketing activities through content and semantic analysis (ongoing)
  • Non-linear Storytelling: towards new methods and aesthetics for data narrative
  • client: Corriere della Sera field: journalism project: Visual Data column Visual Storytelling for the Sunday cultural supplement of Corriere della Sera
  • [1] [2] presenting some pieces in detail dissecting our methods [3] how far can we go?
  • - - - n. or researchers per 1M people - - - - > - - - - - - % of GDP invested in R&D - - - - - - - >
  • how to build “unusual” visual compositions? > be (visually) inspired from very different fields
  • OMA (NY) M Inventing “ straction ab 10-1925” 19
  • MA (NY) MO Inventing “ straction ab 10-1925” 19 rain Drain >B ualization data-vis (first sketches) trying to “paint with data”
  • (sketches) data starts to paint!
  • documenti ranking donne documenti ranking donne rca ima an D 123.456 Br asil sil Bra sil Bra 123.456 sil Bra e n ppo Gia ia Svez sil Bra Usa ada Can lia tra Aus Uk cia Fran nia ma Ger io Belg sil Bra era z Sviz * gna Spa nda Ola sil Bra sil Bra sil Bra a Itali ito hiar i o sc di tutt ri ) h iara qui acità to rca e piu ch le op e i rice ipal n c tran ia prin or (st no rna rito he ) lli c itiva que rde? pos e in v na cosa (E’ u sile Bra sil Bra * ia Ind (intermediate steps) exploring on singular elements’ composition
  • hD r P e st or a M el e ch gre Ba de no hD r P e t as lor M e e ch gre Ba de no hD r P e st or a M el e ch gre Ba de no hD r P e st or a M el e ch gre Ba de no hD r P e st or a M el e ch gre Ba de no hD r P e st or a M el
  • (fascination) graphic music notations
  • hn Cage, Jo ct (1959) Mix proje Fontana (fascination) graphic music notations
  • (intermediate steps) building the architecture and fine tuning
  • Multi-layered storytelling layering and making hierarchies clear, for both the data analisis and the visual composition
  • Non-linear Storytelling: Journalism through “Info-spatial” Compositions (article - Parsons Journal for Information Mapping vol. 04 - 2012)
  • Layering, and making hierarchies clear Labeling and Identifying elements [5] [1] [6] [2] Supplementing the greater story through the addition of “minor or tangental tales” elements Composing the main architecture of the visualization Positioning singular elements within the main framework. Providing small visual explanations such as a legend or key [7] [3] [8] [4] Constructing shaped elements of dimensionality and form Elucidating internal relationships between elements. (if any) Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
  • [1] Composing the main architecture of the visualization
  • [2] Positioning singular elements within the main framework.
  • [3] Constructing shaped elements of dimensionality and form
  • [4] Elucidating internal relationships between elements. (if any)
  • [5] Labeling and Identifying elements
  • [6] Supplementing the greater story through the addition of “minor or tangential tales” elements
  • [7] Providing small visual explanations such as a legend or key
  • [8] Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
  • Layering, and making hierarchies clear Labeling and Identifying elements [5] [1] [6] [2] Supplementing the greater story through the addition of “minor or tangental tales” elements Composing the main architecture of the visualization Positioning singular elements within the main framework. Providing small visual explanations such as a legend or key [7] [3] [8] [4] Constructing shaped elements of dimensionality and form Elucidating internal relationships between elements. (if any) Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
  • “ good visualizations answer questions, generate new questions, make you think and concern, visualisations tell stories, thousand stories: and if done good, with multiple levels of explorations. Moritz Stefaner
  • “ good visualizations as visual ways to convey the richness, the involvement and feelings that we experience in our everyday lives rather than simplifications of the world.
  • “ Metaphor consists in giving the thing a name that belongs to something else Aristotle
  • “ In the end, creating is all about playing and innovating within familiar forms Twyla Tharp
  • Oct 29, 2013 Strata Conference Hadoop World New York Non-linear Storytelling: towards new methods and aesthetics for data narrative giorgia lupi tw: @giorgialupi www.accurat.it www.giorgialupi.net giorgia.lupi@accurat.it