Non-linear Storytelling: Towards New Methods and Aesthetics for Data Narrative
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presented at Strata Conference, NY, October 29 2013 / ...
presented at Strata Conference, NY, October 29 2013 /
How can a data-driven visualization tell multiple interplaying stories, and achieve a viable result in an abstract visual composition?
I will share the work I am doing with my information design company (accurat.it) on analysing and visualising complex cultural, social and economical phenomena and focusing on a project for La Lettura, the cultural supplement of the Italian newspaper Corriere della Sera (full gallery here http://www.flickr.com/photos/accurat/sets/72157632185046466/)
Purposely, the aim here is to compose and deliver non-linear and multi-layered visual narratives able to maintain the informative richness of the data but still making this richness more accessible and understandable, publishing compound and complex stories told through data visualizations.
I will describe how we can imagine to open new perspectives in the field and how we can also aim at educating readers’ eyes to get familiar with new visual ways to convey the richness of information that we experience in our everyday lives rather than simplifications of the phenomena analysed.
The speech will outline the design process from the very first ideas to the final results in different cases, presenting backstage materials such as sketches and intermediate versions and showing how we select, analyse and combine different data-sets. It will conclude by tracing some red threads to discover possible new approaches to the aesthetics of data-visualization: focusing on how to get inspired from many different disciplines, how to build a personal method and set individual goals, and explaining why we hope our aesthetic and analytic choices can generate new possibilities for ongoing creativity and research in the data-visualisation field
The idea here is to open possible questions rather then providing finite and definitive answers: to ask ourselves how far can we go rather than delimiting the domain.
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