Putting a New Face on Magazine Publishing <br />
did you know<br />?<br />
3.8 billionmagazines were delivered to newsstands in the US last yearSource: “The Magazine Retail Sales Experience 2008” –...
62% of these were returned to the publisher<br />
that’s over2.3Bwasted magazines<br />
placed end to end…<br />PHOTO © WARNER BROS. ENTERTAINMENT INC.<br />that’s enough magazines to circle the Earth 16 times<...
what if…<br />
magazines only get printed when they are purchased?<br />
<ul><li>Unique web service platform for self publishing
Jun '08: private alpha (by invitation)
Feb '09: public beta (US, Canada, UK)</li></li></ul><li>Print is still relevant<br />People still love printed magazines<b...
Magazine production & fulfillment<br />Traditional Workflow<br />Ship to Bookstores<br />Find Bookstores<br />Get paid <br...
Long print runs –> storage & waste</li></li></ul><li>Magazine production & fulfillment<br />MagCloud Workflow<br />Upload ...
Magazines are printed on demand –> Zero waste</li></li></ul><li>Streamlining production<br />Ford Model T assembly line, 1...
Streamlining production<br />MagCloud production line, 2009<br />Photo Source: Negaunee Public Library<br />Photo Source: ...
THE LONG TAIL<br />“What's really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long ...
Refers to the large volume of niche products available</li></li></ul><li>who is<br />publishing<br />?<br />
WHO IS PUBLISHING?<br />Early Adopters: Artists & Photographers<br />
WHO IS PUBLISHING?<br />Political Groups<br />Religious Groups<br />Special Interest Groups<br />Programmers<br />Business...
how is it<br />being used<br />?<br />
HOW IS IT BEING USED?<br />Special Editions<br />Back Issues<br />
How is it being used?<br />Mashup Example: wikia<br /><ul><li>Oct ‘09: MagCloud teamed up with Wikia to provide free plugi...
CASE STUDY – ONE RESPE<br />Jan 12, 2010 – 7.0 earthquake hits Haiti<br />Photographs by:<br />Chet Gordon<br />Kari Hartm...
  http://www.magcloud.com/browse/Issue/57597</li></li></ul><li>Word is getting around…<br /><ul><li>A Photographic Benefit...
Word is getting around…<br /><ul><li>MOO.com | Help Haiti. (It's not hard)By Denise It was designed by Derek Powazek of Ma...
thank you!<br />For more information<br />Mark Giordono: giordono@hp.com<br />
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MagCloud Overiew

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Overview of HP's MagCloud print on demand service

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MagCloud Overiew

  1. 1. Putting a New Face on Magazine Publishing <br />
  2. 2. did you know<br />?<br />
  3. 3. 3.8 billionmagazines were delivered to newsstands in the US last yearSource: “The Magazine Retail Sales Experience 2008” – Harrington Associates, LLC<br />
  4. 4. 62% of these were returned to the publisher<br />
  5. 5. that’s over2.3Bwasted magazines<br />
  6. 6. placed end to end…<br />PHOTO © WARNER BROS. ENTERTAINMENT INC.<br />that’s enough magazines to circle the Earth 16 times<br />
  7. 7. what if…<br />
  8. 8. magazines only get printed when they are purchased?<br />
  9. 9. <ul><li>Unique web service platform for self publishing
  10. 10. Jun '08: private alpha (by invitation)
  11. 11. Feb '09: public beta (US, Canada, UK)</li></li></ul><li>Print is still relevant<br />People still love printed magazines<br />Advertisers still love printed magazines<br />“There’s just something about holding a magazine, or a book, or anything printed really, in your hands. There’s some sort of magic that happens between print and fingertips.”<br />All Things Girl<br />
  12. 12. Magazine production & fulfillment<br />Traditional Workflow<br />Ship to Bookstores<br />Find Bookstores<br />Get paid <br />by Bookstores<br />Receive Unsold Magazines<br />Discard Unwanted Magazines<br />Obtain <br />Price Quote<br />Schedule<br />Print Run<br />Submit <br />Digital Files<br />Approve Color Proofs<br />Receive Printed Magazines<br />Find PSPs<br />Pay PSP<br />Ship to Subscribers<br />Find Subscribers<br />Get paid <br />by Subscribers<br />Several Months!<br /><ul><li>High startup costs, high risk
  13. 13. Long print runs –> storage & waste</li></li></ul><li>Magazine production & fulfillment<br />MagCloud Workflow<br />Upload PDF<br />Preview PDF <br />on screen<br />Order Proof<br />(optional)<br />Publish <br />Magazine<br />Get paid <br />by MagCloud!<br />Several Minutes!<br /><ul><li>Zero cost to publish a magazine (just upload a PDF file)
  14. 14. Magazines are printed on demand –> Zero waste</li></li></ul><li>Streamlining production<br />Ford Model T assembly line, 1913<br />Photo Source: Detroit Public Library<br />“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford<br />
  15. 15. Streamlining production<br />MagCloud production line, 2009<br />Photo Source: Negaunee Public Library<br />Photo Source: Negaunee Public Library<br />“Any customer can publish any type of magazine he wants<br /> so long as it’s 8.5"x11” – MagCloud<br />
  16. 16. THE LONG TAIL<br />“What's really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you've got a market bigger than the hits.”<br /><ul><li>Oct '04: Chris Anderson introduces term in Wired article
  17. 17. Refers to the large volume of niche products available</li></li></ul><li>who is<br />publishing<br />?<br />
  18. 18. WHO IS PUBLISHING?<br />Early Adopters: Artists & Photographers<br />
  19. 19. WHO IS PUBLISHING?<br />Political Groups<br />Religious Groups<br />Special Interest Groups<br />Programmers<br />Businesses<br />Schools<br />Non-profit Organizations<br />
  20. 20. how is it<br />being used<br />?<br />
  21. 21. HOW IS IT BEING USED?<br />Special Editions<br />Back Issues<br />
  22. 22. How is it being used?<br />Mashup Example: wikia<br /><ul><li>Oct ‘09: MagCloud teamed up with Wikia to provide free plugin for creating custom magazines using their favorite articles</li></li></ul><li>case study – Strange light<br />Sept 23, 2009 - the biggest dust storm in 70 years blew through Australia<br />1.5 days<br />1 magazine<br />40 pages<br />54 photographs<br />34 photographers<br />The magazine has received international acclaim from media outlets including TIME and SmartCompany and has become a social media phenomenon.<br />
  23. 23. CASE STUDY – ONE RESPE<br />Jan 12, 2010 – 7.0 earthquake hits Haiti<br />Photographs by:<br />Chet Gordon<br />Kari Hartmann<br />Mary Ellen Mark<br />Peter Pereira<br />Lindsay Stark<br />Jan 15, 2010 – magazine published on MagCloud <br /><ul><li> All proceeds go to the American Red Cross International Response Fund for Haiti relief
  24. 24. http://www.magcloud.com/browse/Issue/57597</li></li></ul><li>Word is getting around…<br /><ul><li>A Photographic Benefit for Haiti | MagCloud - George Dearing dot comvia magcloud.com. "All proceeds go to the American Red Cross International Response Fund for Haiti relief." Loading mentions Retweet. Posted January 18, 2010. Got an account with one of these? Login here, or just enter your comment ...</li></ul> George Dearing dot com - http://georgedearing.com/ <br /><ul><li>thinking about it: Magazine OnèRespe | MagCloudBy stephenmallon photographs Magazine OnèRespe | MagCloud · Haiti Earthquake - 12 January 2010 · Brace for Impact, The Salvage of flight 1549 One y... Resource magazine and Milk Gallery presents a LOT ... ► 2009 (62). ► December (1). Art Basil and VERGE! ...</li></ul> thinking about it - http://stephenmallonphoto.blogspot.com/ <br /><ul><li>Photographers Launch Fundraising Magazine to Aid Haiti Quake VictimsBy editor SAN FRANCISCO, Jan 15 -- Professional photographers are offering a special edition fundraising magazine through the Magcloud print-on-demand service to benefit victims of the recent earthquake in Haiti. The magazine features work from ...</li></ul> PR News Aggregation - http://aggregator.in/ <br />
  25. 25. Word is getting around…<br /><ul><li>MOO.com | Help Haiti. (It's not hard)By Denise It was designed by Derek Powazek of Magcloud and it's already available to preview and purchase at http://magcloud.com/browse/Magazine/57585. Looking through the magazine at the images showing the daily lives of those living in Haiti ...</li></ul> MOO - http://www.moo.com/blog/ <br /><ul><li>Photographers Organize Fundraising Mag for Haiti Quake Aid - Grids ...A group of photographers have created a fundraising magazine through Magcloud to help generate aid for Haiti earthquake victims. Organized by San Francisco photojournalist Lane Hartwell, the magazine, titled One Respe, is a collection ...</li></ul> Grids - http://www.spd.org/ <br />
  26. 26. thank you!<br />For more information<br />Mark Giordono: giordono@hp.com<br />

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