MagCloud Overiew
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MagCloud Overiew

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Overview of HP's MagCloud print on demand service

Overview of HP's MagCloud print on demand service

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    MagCloud Overiew MagCloud Overiew Presentation Transcript

    • Putting a New Face on Magazine Publishing
    • did you know
      ?
    • 3.8 billionmagazines were delivered to newsstands in the US last yearSource: “The Magazine Retail Sales Experience 2008” – Harrington Associates, LLC
    • 62% of these were returned to the publisher
    • that’s over2.3Bwasted magazines
    • placed end to end…
      PHOTO © WARNER BROS. ENTERTAINMENT INC.
      that’s enough magazines to circle the Earth 16 times
    • what if…
    • magazines only get printed when they are purchased?
      • Unique web service platform for self publishing
      • Jun '08: private alpha (by invitation)
      • Feb '09: public beta (US, Canada, UK)
    • Print is still relevant
      People still love printed magazines
      Advertisers still love printed magazines
      “There’s just something about holding a magazine, or a book, or anything printed really, in your hands. There’s some sort of magic that happens between print and fingertips.”
      All Things Girl
    • Magazine production & fulfillment
      Traditional Workflow
      Ship to Bookstores
      Find Bookstores
      Get paid
      by Bookstores
      Receive Unsold Magazines
      Discard Unwanted Magazines
      Obtain
      Price Quote
      Schedule
      Print Run
      Submit
      Digital Files
      Approve Color Proofs
      Receive Printed Magazines
      Find PSPs
      Pay PSP
      Ship to Subscribers
      Find Subscribers
      Get paid
      by Subscribers
      Several Months!
      • High startup costs, high risk
      • Long print runs –> storage & waste
    • Magazine production & fulfillment
      MagCloud Workflow
      Upload PDF
      Preview PDF
      on screen
      Order Proof
      (optional)
      Publish
      Magazine
      Get paid
      by MagCloud!
      Several Minutes!
      • Zero cost to publish a magazine (just upload a PDF file)
      • Magazines are printed on demand –> Zero waste
    • Streamlining production
      Ford Model T assembly line, 1913
      Photo Source: Detroit Public Library
      “Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford
    • Streamlining production
      MagCloud production line, 2009
      Photo Source: Negaunee Public Library
      Photo Source: Negaunee Public Library
      “Any customer can publish any type of magazine he wants
      so long as it’s 8.5"x11” – MagCloud
    • THE LONG TAIL
      “What's really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you've got a market bigger than the hits.”
      • Oct '04: Chris Anderson introduces term in Wired article
      • Refers to the large volume of niche products available
    • who is
      publishing
      ?
    • WHO IS PUBLISHING?
      Early Adopters: Artists & Photographers
    • WHO IS PUBLISHING?
      Political Groups
      Religious Groups
      Special Interest Groups
      Programmers
      Businesses
      Schools
      Non-profit Organizations
    • how is it
      being used
      ?
    • HOW IS IT BEING USED?
      Special Editions
      Back Issues
    • How is it being used?
      Mashup Example: wikia
      • Oct ‘09: MagCloud teamed up with Wikia to provide free plugin for creating custom magazines using their favorite articles
    • case study – Strange light
      Sept 23, 2009 - the biggest dust storm in 70 years blew through Australia
      1.5 days
      1 magazine
      40 pages
      54 photographs
      34 photographers
      The magazine has received international acclaim from media outlets including TIME and SmartCompany and has become a social media phenomenon.
    • CASE STUDY – ONE RESPE
      Jan 12, 2010 – 7.0 earthquake hits Haiti
      Photographs by:
      Chet Gordon
      Kari Hartmann
      Mary Ellen Mark
      Peter Pereira
      Lindsay Stark
      Jan 15, 2010 – magazine published on MagCloud
      • All proceeds go to the American Red Cross International Response Fund for Haiti relief
      • http://www.magcloud.com/browse/Issue/57597
    • Word is getting around…
      • A Photographic Benefit for Haiti | MagCloud - George Dearing dot comvia magcloud.com. "All proceeds go to the American Red Cross International Response Fund for Haiti relief." Loading mentions Retweet. Posted January 18, 2010. Got an account with one of these? Login here, or just enter your comment ...
      George Dearing dot com - http://georgedearing.com/
      • thinking about it: Magazine OnèRespe | MagCloudBy stephenmallon photographs Magazine OnèRespe | MagCloud · Haiti Earthquake - 12 January 2010 · Brace for Impact, The Salvage of flight 1549 One y... Resource magazine and Milk Gallery presents a LOT ... ► 2009 (62). ► December (1). Art Basil and VERGE! ...
      thinking about it - http://stephenmallonphoto.blogspot.com/
      • Photographers Launch Fundraising Magazine to Aid Haiti Quake VictimsBy editor SAN FRANCISCO, Jan 15 -- Professional photographers are offering a special edition fundraising magazine through the Magcloud print-on-demand service to benefit victims of the recent earthquake in Haiti. The magazine features work from ...
      PR News Aggregation - http://aggregator.in/
    • Word is getting around…
      • MOO.com | Help Haiti. (It's not hard)By Denise It was designed by Derek Powazek of Magcloud and it's already available to preview and purchase at http://magcloud.com/browse/Magazine/57585. Looking through the magazine at the images showing the daily lives of those living in Haiti ...
      MOO - http://www.moo.com/blog/
      • Photographers Organize Fundraising Mag for Haiti Quake Aid - Grids ...A group of photographers have created a fundraising magazine through Magcloud to help generate aid for Haiti earthquake victims. Organized by San Francisco photojournalist Lane Hartwell, the magazine, titled One Respe, is a collection ...
      Grids - http://www.spd.org/
    • thank you!
      For more information
      Mark Giordono: giordono@hp.com