BtoBコンテンツマーケセミナー ginzamarkets資料_20140829
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2014年8月29日(金)BtoBマーケティング実践講座 ...

2014年8月29日(金)BtoBマーケティング実践講座 ~BtoB企業でも有効か?コンテンツマーケティングの実践セミナー~におけるGinzamarkets株式会社ヴァイスプレジデント清水プレゼン資料です。

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BtoBコンテンツマーケセミナー ginzamarkets資料_20140829 Presentation Transcript

  • 1. BtoB䝬䞊䜿䝔䜱䞁䜾ᐇ㊶ㅮᗙ 䡚BtoB௻ᴗ䛷䜒᭷ຠ䛛䠛䝁䞁䝔䞁䝒䝬䞊䜿䝔䜱䞁䜾䛾ᐇ㊶䝉䝭䝘䞊䡚  ⮬↛᳨⣴⤒⏤䛷䝸䞊䝗䜢⋓ᚓ䛩䜛 䝁䞁䝔䞁䝒䝬䞊䜿䝔䜱䞁䜾䛸䛿 Ginzamarketsᰴᘧ఍♫ ΎỈ㻌ᫀᾈ Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 2. ఍♫⤂௓ 䝃䞁䝣䝷䞁䝅䝇䝁䜢ᮏᣐ䛸䛩䜛䝇䝍䞊䝖䜰䝑䝥䛷䚸䜶䞁䝍䞊䝥䝷䜲䝈 SEO䝥䝷䝑䝖䝣䜷䞊䝮䛾䛄Ginzametrics䛅䜢㛤Ⓨ䞉㈍኎䛧䛶䛔䜎䛩䚹 ఍♫ Ginzamarkets, Inc. (US) Ginzamarketsᰴᘧ఍♫䠄᪥ᮏ䠅 CEO 䝺䜲䞉䜾䝸䝉䝹䝣䞊䝞䞊 䜹䞁䝖䝸䞊䝬䝛䞊䝆䝱䞊䠄᪥ᮏ䠅 ΎỈ㻌ᫀᾈ 䝃䞊䝡䝇ᴫせ MarkeHng SaaS (Ginzametrics) ୺せᰴ୺ 䝺䜲䞉䜾䝸䝉䝹䝣䞊䝞䞊 Y 䝁䞁䝡䝛䞊䝍䞊䚷500 startups䚷䛭䛾௚ 䜰䝗䝞䜲䝄䞊 Gokul Rajaram䠄Facebookᗈ࿌〇ရ㈐௵⪅䠅 Anne Raimondi䠄eBayඖྲྀ⥾ᙺ䠅䚷䛭䛾௚ CEO & Co-­‐Founder COO ᪥ᮏ䜹䞁䝖䝸䞊 䝬䝛䞊䝆䝱䞊 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 3. ఍♫⤂௓ Ginzametrics䛿䚸ୡ⏺ᩘ䜹ᅜ䛻ศᩓ䛧䛯఍♫㐠Ⴀ䜢⾜䛳䛶䛔䜎䛩䚹 䜰䝯䝸䜹䛷ၟရ௻⏬䜢䚸䝶䞊䝻䝑䝟䛻䛶〇ရ㛤Ⓨ䜢䚸᪥ᮏ䛻䛶 㢳ᐈ䝃䝫䞊䝖䛺䛹䜢⾜䛔䜎䛩䚹 䛆᪥ᮏ䛇 䝬䞊䜿䝔䜱䞁䜾䠋㢳ᐈ 䝃䝫䞊䝖䠄᪥ᮏ䛾䛚ᐈ ᵝ䝙䞊䝈䛾཰㞟䠅 䛆䜰䝯䝸䜹䛇 䝬䞊䜿䝔䜱䞁䜾䠋ၟရ ௻⏬䚷䠄ඛ➃ືྥ䜢 䛚䛥䛘䛯ၟရ㛤Ⓨ䠅 䛆䝶䞊䝻䝑䝟䛇 〇ရ㛤Ⓨ 䠄Ᏻ౯䛷ᢏ⾡ຊ䛾㧗䛔 ᮾḢ䜶䞁䝆䝙䜰䠅 䛆᪥ᮏ䛻䝏䞊䝮䜢⨨䛟䛣䛸䛷ᐇ⌧䛧䛶䛔䜛䛣䛸䛇 ü ᪥ᮏ䛾䛚ᐈᵝ䛾ရ㉁䝺䝧䝹䜢‶䛯䛩䝃䞊䝡䝇䛾Ᏻᐃᥦ౪䠋㐠⏝ ü ᪥ᮏ䛾䛚ᐈᵝ䛾ᐇ᝟䜢㋃䜎䛘䛯SEOᴗົ䜺䜲䝗䛾ᥦ౪ ü ᪥ᮏㄒ䛷䛾䜰䝯䝸䜹ඛ➃ືྥ䛾᝟ሗⓎಙ䠄Ginza VIP 䝉䝭䝘䞊➼䠅 ü ᪥ᮏㄒ䛷䛾㢳ᐈ䝃䝫䞊䝖䚸᪥ᮏㄒ⟶⌮⏬㠃 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 4. ఍♫⤂௓ Ginzamarkets䛿䚸⡿ᅜ䛾Y Combinator䝥䝻䜾䝷䝮䛻ཧຍ䛧䛯᭱ึ䛾 ᪥ᮏ௻ᴗ䛷䛩䚹䛣䜜䛻䜘䜚䚸䝅䝸䝁䞁䝞䝺䞊䛾ඛ➃ືྥ䛻䜰䜽䝉䝇 䛷䛝䚸ືྥ䜢䛸䜙䛘䛯〇ရ㛤Ⓨ䜢⾜䛖䛣䛸䛜ฟ᮶䜎䛩䚹 Robert Morris Partner Professor, MIT Founder, Viaweb Trevor Blackwell Partner CEO, Anybots Jessica Livingston Partner Author, Founders at Work Paul Graham Partner Author, On Lisp Founder, Viaweb Paul Bucheit Partner Creator, GMail, AdSense Founder, FriendFeed Harj Taggar Venture Partner Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 5. 䠍䠊䝁䞁䝔䞁䝒䝬䞊䜿ጞື஦౛ 䠎䠊䝬䞊䜿ᡓ␎䛸䝁䞁䝔䞁䝒 䠏䠊⮬↛᳨⣴䛾䝬䝛䝆䝯䞁䝖 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 6. 䠍䠊䝁䞁䝔䞁䝒䝬䞊䜿ጞື஦౛ 䠎䠊䝬䞊䜿ᡓ␎䛸䝁䞁䝔䞁䝒 䠏䠊⮬↛᳨⣴䛾䝬䝛䝆䝯䞁䝖 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 7. ၥ䠖䝁䞁䝔䞁䝒䝬䞊䜿䛳䛶ຠᯝ䛒䜛䛾䠛 ⟅䠖䛱䜓䜣䛸䚸䛧䛳䛛䜚䜔䜜䜀䚸 䛛䛺䜚ຠᯝ䛜䛒䜛䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 8. ၥ䠖䝁䞁䝔䞁䝒䝬䞊䜿䛳䛶ຠᯝ䛒䜛䛾䠛 ⟅䠖䛱䜓䜣䛸䚸䛧䛳䛛䜚䜔䜜䜀䚸 䛛䛺䜚ຠᯝ䛜䛒䜛䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 9. ᙜ♫䛷䛾䝁䞁䝔䞁䝒䝬䞊䜿䝔䜱䞁䜾ጞື䛸 ⌧ᅾ䜎䛷䛾㌶㊧ Copyright © 2014 Ginzamarkets, Inc. All rights reserved. ⣙35ಸ ᫬⣔ิ䛷ぢ䛶䛔䛝䜎䛧䜗䛖䟿
  • 10. ᩥᏐ㏻䜚 “䝊䝻” 䛛䜙䛾䝇䝍䞊䝖 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 11. ⚃䠖ᢸᙜ䛜ධ♫ 䞉2011ᖺኟ䠖᪥ᮏ䛷1ே┠ධ♫䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 12. Copyright © 2014 Ginzamarkets, Inc. All rights reserved. “䝊䝻” 䛨䜓䛺䛟䛺䛳䛯䛡䛹䞉䞉䞉 ᫬㛫 䛚㔠 䝛䝍 ᫬㛫䛺䛔䚹 䠄1ே䛷඲㒊䜔䜛䠅 䛚㔠䛺䛔䚹 䠄ண⟬䛜䛺䛔䚸 䛷䛿䛺䛔䠅 ▱㆑䜒䝛䝍䜒䛺䛔䚹
  • 13. ᙜึ䛛䜙኱ษ䛻䛧䛯䛣䛸 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 14. ጞື䛾䛯䜑䛾㻌“ุ᩿” ᫬㛫 䛚㔠 䝛䝍 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. ᫬㛫䛺䛔䚹 䠄1ே䛷඲㒊䜔䜛䠅 䛚㔠䛺䛔䚹 䠄ண⟬䛜䛺䛔䚸 䛷䛿䛺䛔䠅 ▱㆑䜒䝛䝍䜒䛺䛔䚹 䜔䜙䛺䛔䛣䛸䜢 Ỵ䜑䜛䚹 䠄䜔䜐䜢ᚓ䛪䠅 䛚㔠౑䜟䛺䛔䚹 ᭱ึ䛿䚸㉸䝙䝑䝏 䛻ᑤ䜛䚹 “ᚲㄞ” 䛻㊊䜛ෆᐜ䛷䚹
  • 15. ุ᩿䛧䛯䜙䚸䛒䛸䛿䛧䛳䛛䜚⥅⥆ Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝤䝻䜾 䝉䝭䝘䞊 䜲䞊䝤䝑䜽
  • 16. ⚃䠖䛚ኌ䛜䛛䛛䜚䜎䛧䛯 䞉2012ᖺ2᭶䠖Salesforce䜸䜴䞁䝗䝯䝕䜱䜰䛷㐃㍕᭩䛛䛺䛔䠛䛸ゝ䜟䜜䜎䛧䛯䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 17. ⚃䠖䝀䝇䝖䝷䜲䝍䞊䛻䟿 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 18. ⚃䠖䛚ኌ䛜䛛䛛䜚䜎䛧䛯䠎 䞉2012ᖺ6᭶䠖Looops䝤䝻䜾䛷᭩䛛䛺䛔䠛䛸ゝ䜟䜜䜎䛧䛯䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 19. ⚃䠖Looops䝤䝻䜺䞊䛻䟿 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 20. ⚃䠖䛚ኌ䛜䛛䛛䜚䜎䛧䛯䠏 䞉2013ᖺ2᭶䠖INBOUND MKTG 2013 TOKYO䛷䝟䝛䝷䞊䛸䛧䛶ヰ䛧䜎䛧䛯䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 21. ⚃䠖ᴗ⏺䛾᭷ྡே䛸ඹ䛻ヰ䛩 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 22. ኱ษ䛻䛧䛶䛯䛣䛸 ฟ඾䠖h^p://gihyo.jp/news/report/2013/03/0402?page=2 ฟ඾䠖h^p://thebridge.jp/2013/02/inbound-­‐content-­‐strategy-­‐and-­‐tacHcs-­‐im2013tokyo Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 23. ዧ㉳䛧䛶㡹ᙇ䜚䜎䛧䛯䚹 䞉2014ᖺ1᭶䠖FOUND Conference in Tokyo䜢⮬♫㛤ദ䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 24. ୍␒ᙺ❧䛴㠃ⓑ䛔䜹䞁䝣䜯䝺䞁䝇䛻䠄ᙜ♫ㄪ䜉䠅 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 25. ⚃䠖኱┒ἣ Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 26. ⚃䠖䛚ኌ䛜䛛䛛䜚䜎䛧䛯䠐 䞉2014ᖺ5᭶䠖ᐉఏ఍㆟7᭶ྕ䛻ᥖ㍕ Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 27. ⚃䠖ᐉఏ఍㆟䛻ᥖ㍕䟿 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 28. ᫬⣔ิ䛷୪䜉䜎䛩 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 日 本 又1人 目 入 社 。  Salesforce又連 載  Looops 吭呄吇 INBOUND MKTG 吨吤呀䞊 FOUND Conference 開 催  宣 伝 会 議7月 号 双掲 載  䝊䝻
  • 29. 䠍䠊䝁䞁䝔䞁䝒䝬䞊䜿ጞື஦౛ 䠎䠊䝬䞊䜿ᡓ␎䛸䝁䞁䝔䞁䝒 䠏䠊⮬↛᳨⣴䛾䝬䝛䝆䝯䞁䝖 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 30. ၥ䠖ఱ䜢䚸䛱䜓䜣䛸䚸䛧䛳䛛䜚䜔䜜䜀䛔䛔䠛 䝤䝻䜾᭩䛡䜀OK䠛䠛 䠛 䠛 䠛 䠛 䝤䝻䜾᭩䛟 䠛 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 31. 䝤䝻䜾᭩䛟䛰䛡䛷䛿䛺䛔䛸ᛮ䛔䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿 䝔䜱䞁 䜾⫼ᬒ 䛾ᩚ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾 Ỵᐃ 䜻䞊 䝽䞊䝗 Ὑ䛔ฟ 䛧䛸⌧ ≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷 䜔䜛䛛ุ᩿ 䛣䛱䜙䜒஦౛䛻䛶
  • 32. 䝬䞊䜿䝔䜱䞁䜾ᡓ␎䛜኱஦䛷䛩 䝤䝻䜾᭩䛟 㢳ᐈ 䠄Customer䠅 䜴䜵䝤ୖ➇ྜ 䠄CompeHtor䠅 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 〇ရ㛤Ⓨ 䠄Company䠅 ᴗ⏺䛾ὶ䜜
  • 33. ఱ䜢≺䛖䛾䛛Ỵ䜑䛺䛔䛸ጞ䜎䜚䜎䛫䜣 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿
  • 34. ึᮇ䛾䝏䜵䝑䜽ᣦᶆ䜢Ỵ䜑䜛 䝤䝻䜾᭩䛟 ᅔ䛳䛶䚸⪃䛘䛶䚸ㄪ䜉䛶䜛 Enjoy! Fun! > Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 䇾ᚲせ䛻㏕䜙䜜䛶䚸௙஦䛸䛧䛶 ㄪ䜉䜛ᚲせ䛻䛒䜛≧ែ䇿㻌䛺᪉
  • 35. ึᮇ䛾䝏䜵䝑䜽ᣦᶆ䜢Ỵ䜑䜛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ୺䛯䜛2䛴䛾ᣦᶆ ü ⮬↛᳨⣴䛾㻌䇾ୖ఩⾲♧๭ྜ䇿 ü 䇿௚♫䝃䜲䝖䛻ᑐ䛩䜛຾⋡䇿 䛭䛾ୗ఩䛾䝃䝤ᣦᶆ ü 䝖䝷䝣䜱䝑䜽 ü ᪂つ๭ྜ
  • 36. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ①䜻䞊䝽䞊䝗Ὑ䛔ฟ䛧 ②Ginzametrics䛻䜻䞊䝽䞊䝗䠋䜾䝹䞊䝥㏣ຍ ③➇ྜ䝃䜲䝖䜢タᐃ䛧┤䛧 ④⌧≧ᢕᥱ
  • 37. 䜘䛖䜔䛟䝤䝻䜾グ஦᭩䛝䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 䇾ᚲせ䛻㏕䜙䜜䛶䚸௙஦䛸䛧䛶ㄪ䜉䜛ᚲせ䛻䛒 䜛≧ែ䇿㻌䛺᪉䛜䚸䛝䛳䛸䛣䛖䛔䛖䛣䛸▱䜚䛯䛔䠋 ㄪ䜉䛯䛔䛰䜝䛖䚸䛸ᛮ䛖ෆᐜ䛾䝁䞁䝔䞁䝒 ౛䠖 䛂䛆♫ෆㄝᚓ䠋ၨⵚ䠋௻⏬⏝䛇䝁䞁䝔䞁䝒䝬䞊䜿 䝔䜱䞁䜾䛾㔜せᛶ䜢ㄝ᫂䛩䜛5䛴䛾ษ䜚ཱྀ䠋ㄪ ᰝ䝕䞊䝍䛃
  • 38. 䜘䛖䜔䛟䝤䝻䜾グ஦᭩䛝䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿
  • 39. 䜘䛖䜔䛟䝤䝻䜾グ஦᭩䛝䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ᙺ䛻❧䛳䛶䛔䛭䛖䛷䛩
  • 40. 䜘䛖䜔䛟䝤䝻䜾グ஦᭩䛝䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ከศ䚸ぢ䛴䛡䛶 䛟䜜䛭䛖䛷䛩
  • 41. ุ᩿䛾䛯䜑䛻䚸ᩘᏐ䜢ぢ䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ඲↛㈇䛡䛶䛔䜛 䛣䛸䛻䚸Ẽ䛵䛟 㟷䠖ᙜ♫
  • 42. ุ᩿䛾䛯䜑䛻䚸ᩘᏐ䜢ぢ䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ၥ䠖䛺䜣䛷䚸ᩘᏐぢ䜛䛾䠛 ü 䝁䞁䝔䞁䝒ฟ䛩䛸䚸䇿䜔䛳䛯ឤ䇿㻌䛷Ύ䚻䛧䛔Ẽᣢ䛱䛻䚹 䛯䛰䚸Ύ䚻䛧䛔䛾䛿Ẽᣢ䛱䛰䛡䛷䚸⤖ᯝ䛻䛴䛺䛜䛳 䛶䛔䜛䛛䛿ู䛾ヰ䚹  ü ⤖ᯝ䛾ᣦᶆ䛛䜙ぢ䛶䚸⾜䛳䛯䛣䛸䛜༑ศ䛭䛖䛛㊊䜚 䛺䛔䛛䜢ุ᩿䚹䛂⾜䛳䛯⾜ື䛛䜙ุ᩿䛩䜛䛃䛾䛷䛿 䛺䛟䚸䛂⤖ᯝ䛾ᩘᏐ䛛䜙ุ᩿䛃䚹
  • 43. ุ᩿䛾䛯䜑䛻䚸ᩘᏐ䜢ぢ䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 㟷䠖ᙜ♫
  • 44. 䠍䠊䝁䞁䝔䞁䝒䝬䞊䜿ጞື஦౛ 䠎䠊䝬䞊䜿ᡓ␎䛸䝁䞁䝔䞁䝒 䠏䠊⮬↛᳨⣴䛾䝬䝛䝆䝯䞁䝖 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 45. 䜲䞁䝣䜷䝯䞊䝅䝵䝘䝹䜽䜶䝸 䝖䝷䞁䝄䜽䝅䝵䝘䝹䜽䜶䝸䚷䠑䠂 䠄㉎ධ䜔ண⣙䛺䛹䠅 䝘䝡䝀䞊䝅䝵䝘䝹䜽䜶䝸䚷䠍䠌䠂 䠄≉ᐃ䝃䜲䝖䛻⛣ື䛩䜛䠅 䜲䞁䝣䜷䝯䞊䝅䝵䝘䝹䜽䜶䝸䚷䠔䠑䠂 䠄᝟ሗ䜔▱㆑䜢᥈䛩䠅 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 46. 䝸䞊䝗⋓ᚓ䛩䜛䛺䜙⮬↛᳨⣴኱஦䛷䛩䜘 ฟ඾䠖䜴䜵䝤䝬䞊䜿䝔䜱䞁䜾㻌123♫䛾ㄪᰝ䛂2012 State of Digital MarkeHng Report䛃 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 47. Ⰻ㉁䛺䝁䞁䝔䞁䝒㔜ど 2012ᖺ௨㝆䚸Google♫䛜Ⰻ㉁䝁䞁䝔䞁䝒㔜ど䛾᪉㔪䜢䜘䜚㩭᫂䛻 䛧䜎䛧䛯䚹䛭䛾⤖ᯝ䚸䝴䞊䝄䞊どⅬ䛻❧䛳䛯䝁䞁䝔䞁䝒స䜚䛜䚸⮬↛ ᳨⣴䝴䞊䝄䛾䝙䞊䝈䜢ྲྀ䜚㎸䜐䛯䜑䛻䚸䜘䜚㔜せ䛻䛺䛳䛶䛔䜎䛩䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 48. SEO᪋⟇䛾ኚ໬ Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝡䝑䜾䝽䞊䝗䛾䜏䚹 䝸䞁䜽㉎ධ䚹 SEO఍♫䛻୸ᢞ䛢䚹 㡰఩䜢䝏䜵䝑䜽䚹 ከᵝ䛺䝙䞊䝈≺䛖䚹 䝸䞁䜽㉎ධNG䚹 Ⰻ䛔䝁䞁䝔䞁䝒䜢ไస䚹 ⮬♫୺ᑟ䚹ᚲせ䛻ᛂ䛨䛶䚸 SEO఍♫䜔䝷䜲䝍䞊➼฼⏝䚹 㡰఩䚸ὶධ䚸䝁䞁䝞䞊䝆䝵䞁䚹 ⮬䝃䜲䝖䛾䜏䝏䜵䝑䜽䚹 ⮬䝃䜲䝖䛸➇ྜ䜢ẚ㍑䚹
  • 49. SEO䝥䝷䝑䝖䝣䜷䞊䝮 1᪥୰䜶䜽䝉䝹 ゐ䛳䛶䜛䛰䛡䟿 ↹㞧䛰䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. ከᵝ䛺䝙䞊䝈≺䛖䚹 䝸䞁䜽㉎ධNG䚹 Ⰻ䛔䝁䞁䝔䞁䝒䜢ไస䚹 ⮬♫୺ᑟ䚹ᚲせ䛻ᛂ䛨䛶䚸 SEO఍♫䜔䝷䜲䝍䞊➼฼⏝䚹 㡰఩䚸ὶධ䚸䝁䞁䝞䞊䝆䝵䞁䚹
  • 50. Ginzametrics䛜ᙺ❧䛴䛸䛣䜝 䠙⮬↛᳨⣴䛾䝬䝛䝆䝯䞁䝖 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿 䝔䜱䞁䜾 ⫼ᬒ䛾 ᩚ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸⠊ ᅖ䛾Ỵ ᐃ 䜻䞊 䝽䞊䝗 Ὑ䛔ฟ 䛧䛸⌧ ≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷 䜔䜛䛛ุ᩿
  • 51. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ①䜻䞊䝽䞊䝗Ὑ䛔ฟ䛧 ②Ginzametrics䛻䜻䞊䝽䞊䝗䠋䜾䝹䞊䝥㏣ຍ ③➇ྜ䝃䜲䝖䜢タᐃ䛧┤䛧 ④⌧≧ᢕᥱ
  • 52. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ①䜻䞊䝽䞊䝗Ὑ䛔ฟ䛧 䛂䝁䞁䝔䞁䝒䝬䞊䜿䝔䜱䞁䜾䛃䛾䝃䝆䜵䝇䝖䝽䞊䝗䜢Ὑ䛔ฟ䛧䚸±α ⮬♫䛾㒔ྜ䛷䛺䛟䚸䛒䛟䜎䛷䠄₯ᅾ䠅䝬䞊䜿䝑䝖䝙䞊䝈䛛䜙⪃䛘䜛䚹
  • 53. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ②Ginzametrics䛻䜻䞊䝽䞊䝗䠋䜾䝹䞊䝥㏣ຍ 䝕䞊䝍䜢ぢ䜛᫬䛾ᇶᮏ䚹䜎䛪䛿኱䛝䛟ぢ䛶䚸䛭䛾ୖ䛷⣽䛛䛟ぢ䜛
  • 54. 䛹䛳䛱䛜ศ䛛䜚䜔䛩䛔䛛䠖䜻䞊䝽䞊䝗ẖ Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 55. 䛹䛳䛱䛜ศ䛛䜚䜔䛩䛔䛛䠖䜾䝹䞊䝢䞁䜾 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 56. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ③➇ྜ䝃䜲䝖䜢タᐃ䛧┤䛧 ⮬↛᳨⣴䛾➇ྜẚ㍑䛻䛚䛔䛶䛿䚸䝡䝆䝛䝇ⓗ䛻䛿➇ྜ䛷䛿䛺 䛟䛸䜒䚸᳨⣴ୖ䛿➇ྜ䛻䛺䜛䝃䜲䝖䜒㏣ຍ䚹
  • 57. ➇ྜẚ㍑㻌䛒䜚 or 䛺䛧 䛆⮬♫䛾䜏䛇 䛆➇ྜ䛒䜚䛇 㐌1ᅇ䛷⮬♫㡰఩ྲྀᚓ䛩䜛ሙྜ ẖ᪥㡰఩ྲྀᚓ䛷䚸➇ྜẚ㍑䛩䜛ሙྜ Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 58. ➇ྜ䛻㈇䛡䛶䜛䝽䞊䝗⩌䜢≉ᐃ䛩䜛 Copyright © 2014 Ginzamarkets, Inc. All rights reserved.
  • 59. ఱ䜢᥈䛩䝴䞊䝄䞊䛻ぢ䛴䛡䜙䜜䛯䛔䛛 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ ④⌧≧ᢕᥱ 䠄㟷⥺䠖ᙜ♫䝃䜲䝖䚸⥳⥺䠖᯾䝛䝑䝖ᑓ㛛䝯䝕䜱䜰䚸㉥⥺䠖᯾௻ᴗ䛾䝤䝻䜾䠅
  • 60. 䝤䝻䜾グ஦䚸䝛䝍᥈䛧 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿
  • 61. ุ᩿䛾䛯䜑䛻䚸ᩘᏐ䜢ぢ䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 䝃䞊䝏䛸䝋䞊䝅䝱䝹 䛹䛾䝷䜲䝍䞊䛜㡹ᙇ䛳䛶䜛䛛䚹 䛹䛾㡿ᇦ䛿せᨵၿ䛛
  • 62. ุ᩿䛾䛯䜑䛻䚸ᩘᏐ䜢ぢ䜎䛩 䝤䝻䜾᭩䛟 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䝬䞊䜿䝔䜱䞁 䜾⫼ᬒ䛾ᩚ ⌮ ≺䛔䛾 Ỵᐃ ᣦᶆ䛸 ⠊ᅖ䛾Ỵᐃ 䜻䞊䝽䞊䝗 Ὑ䛔ฟ䛧䛸 ⌧≧ᢕᥱ ຠᯝ䜢ぢ䛶 䛹䛣䜎䛷䜔䜛䛛ุ᩿ 䛔䛴䜎䛷䚸䛹䛣䜎䛷㡹ᙇ䜛䛛
  • 63. Ginzametrics Ginzametrics䛿䚸኱つᶍ䝃䜲䝖䠋」ᩘ䝃䜲䝖㐠Ⴀ௻ᴗྥ䛡䛾 SEO䞉䝁䞁䝔䞁䝒䝬䞊䜿䝔䜱䞁䜾䝥䝷䝑䝖䝣䜷䞊䝮䛷䛩䚹 ᴗົ䠋䝥䝻䝉䝇䜢䜘䜚䝅䞁䝥䝹䛻䛧䚸SEO䞉䝁䞁䝔䞁䝒䛛䜙䛾䝡䝆䝛䝇 䝸䝍䞊䞁䜢ᚓ䜙䜜䜛䜘䛖䛻䛧䜎䛩䚹 Copyright © 2014 Ginzamarkets, Inc. All rights reserved. 䛆Ginzametrics䛾୺䛺ᑟධ௻ᴗᵝ䛇 RECRUIT
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