GinzaMetrics Open Seminar Tokyo
May 26, 2014
US Content Marketing & Search Trends
‣ Google Algorithm Updates
‣ Influence of Visual Content
‣ Impact of Multiple Screens ...
Google Algorithm Updates
Panda 4.0 Update and Payday Loan 2.0 Targets Thin Content
and Spammy Queries
Google Algorithm Updates
Sites with big losses due to Panda 4.0
http://searchengineland.com/panda-4-0s-big-loser-ebay-winn...
Impact of Visual Content
User behavior is turning increasingly toward visual inspiration
Impact of Visual Content
Pinterest Growth
Impact of Visual Content
Mobile, visual content and commerce is fastest growing in
developing countries
http://www.slidesh...
Multi-Screen Growth
Responsive Design and User-centric Tracking
http://think.withgoogle.com/databoard/media/pdfs/the-new-m...
Multi-Screen Growth
Responsive Design and User-centric Tracking
Link Earning vs. Link Building
High-quality, difficult to create content wins
Most Popular “Epic Content” Approaches
High-quality, difficult to create content wins
‣ Videos
‣ Shareable Tools
‣ Large ima...
Marketers Want to Understand Big Picture
Non-SEOs are relying on search data more than ever, but
they want to know what it...
Findability Score 2.0
A proprietary yet easy to understand score that combines ranking, search
volume and click-through ra...
Social Insights
Compare your search and social performance across networks at a
single glance
Marketers Want to Understand User Needs
Topic and keyword discovery more important than other, but
need for specialized da...
Web-scale Keyword Discovery
The largest and most unique database on the market, growing
every day.
100m+ Keywords
3,000+ V...
US Content Marketing and SEO Trends - GinzaMetrics Seminar Tokyo May 2014
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US Content Marketing and SEO Trends - GinzaMetrics Seminar Tokyo May 2014

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An overview of the most important Content Marketing and SEO trends from the US market, in terms of overall priority for the Japanese market.

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US Content Marketing and SEO Trends - GinzaMetrics Seminar Tokyo May 2014

  1. 1. GinzaMetrics Open Seminar Tokyo May 26, 2014
  2. 2. US Content Marketing & Search Trends ‣ Google Algorithm Updates ‣ Influence of Visual Content ‣ Impact of Multiple Screens per User ‣ Link Earning vs. Link Building ‣ Marketing Strategists Want to Better Understand the Big Picture ‣ Marketers Want to Know What Kind of Content to Create
  3. 3. Google Algorithm Updates Panda 4.0 Update and Payday Loan 2.0 Targets Thin Content and Spammy Queries
  4. 4. Google Algorithm Updates Sites with big losses due to Panda 4.0 http://searchengineland.com/panda-4-0s-big-loser-ebay-winners-losers-chart-192123
  5. 5. Impact of Visual Content User behavior is turning increasingly toward visual inspiration
  6. 6. Impact of Visual Content Pinterest Growth
  7. 7. Impact of Visual Content Mobile, visual content and commerce is fastest growing in developing countries http://www.slideshare.net/yiibu/the-emerging-global-web
  8. 8. Multi-Screen Growth Responsive Design and User-centric Tracking http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf
  9. 9. Multi-Screen Growth Responsive Design and User-centric Tracking
  10. 10. Link Earning vs. Link Building High-quality, difficult to create content wins
  11. 11. Most Popular “Epic Content” Approaches High-quality, difficult to create content wins ‣ Videos ‣ Shareable Tools ‣ Large image collections for inspiration ‣ Long-form blog posts ‣ Mixed with standard content creation
  12. 12. Marketers Want to Understand Big Picture Non-SEOs are relying on search data more than ever, but they want to know what it means http://www.slideshare.net/ronaldrunner/the-challenge-of-todays-cmo
  13. 13. Findability Score 2.0 A proprietary yet easy to understand score that combines ranking, search volume and click-through rate (CTR) into a single metric. Used by marketers globally as a KPI to measure opportunities gained and missed, by your sites and your competitors.
  14. 14. Social Insights Compare your search and social performance across networks at a single glance
  15. 15. Marketers Want to Understand User Needs Topic and keyword discovery more important than other, but need for specialized data is stronger New Market Entry Competitive Strategy Starting Earlier in Customer Journey http://www.portent.com/tools/title-maker/
  16. 16. Web-scale Keyword Discovery The largest and most unique database on the market, growing every day. 100m+ Keywords 3,000+ Verticals 120 Countries 50 Languages
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