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Evolution of SEO

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Transcript

  • 1. Ray GrieselhuberThe Evolution of SEO
  • 2. Interest in SEO is Exploding 85%Enterprise marketers to use SEO in $4B Size of SEO market by 2012 next 12 months
  • 3. Why SEO is a Priority
  • 4. SEO delivers 9 times the clicks of PPC PPC: 10%SEO:90%
  • 5. SEO is a proxy for the quality of your content
  • 6. Content Quality Affects Quality Score Click-through Rate Keyword Landing Relevancy Page Quality Score Historical Ad Performance Relevancy Other Factors
  • 7. Content Quality Affects Share-ability Content Optimization Metadata Technical Factors Accessibility Promotional Tools Analytics & Ongoing Improvement
  • 8. Managing SEO at large scale is a huge challenge. One-off tools + Excel Site Manager Website Content Analytics & ConversionKeyword Management Link Management Rank Monitoring Optimization Tracking
  • 9. Ginzametrics enables you to scale SEO Automation Analytics Recommendations Analytics Team DashboardsAutomated ETL Reporting Ginza DB Alerts API Aggregation
  • 10. How We Are DifferentSimple Integrated ScalableSetup in <5 minutes Plays well with enterprise Scale to large platforms site portfoliosEasy to use Powerful API Global scalability
  • 11. Ginzametrics SEO DashboardAutomation Keyword Content Link Analysis Rank Monitoring Management Optimization Analytics Analytics Integration Conversion Analytics Keyword Research Competitive Analysis Workflow Page Management Security Controls Team Dashboards Task Management
  • 12. Ginzametrics Brings All of the Players TogetherCorporate Team Agencies Site Site Managers Ad Agencies Production Team Project Brand Managers Management Management Management Production Houses Campaign Optimization Analytics Integration IT SEO Consultants
  • 13. http://ginzametrics.comhttp://www.twitter.com/ginzametricsray@ginzametrics.com