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Upfront User Research for iPhone/iPad Apps: Why bother?

by Experience Designer at Ginsburg Design on Oct 19, 2010

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While diving right into design may work in some cases, most apps can benefit from some level of upfront user research. User research helps define the high-level product vision, and enables your team ...

While diving right into design may work in some cases, most apps can benefit from some level of upfront user research. User research helps define the high-level product vision, and enables your team to make informed decisions throughout the product life cycle.

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Upfront User Research for iPhone/iPad Apps: Why bother? Upfront User Research for iPhone/iPad Apps: Why bother? Presentation Transcript