Purchasing Flows on iPad eReaders: iBooks, Kindle, and Kobo

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These slides include the flows for purchasing books on three popular eReader apps. They are meant to accompany a review on my blog: iphoneuxreviews.com

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Purchasing Flows on iPad eReaders: iBooks, Kindle, and Kobo

  1. 1. Purchase flows on iBooks, Kindle & Kobo Prepared for this blog post: http://www.iphoneuxreviews.com/?p=404 @suzanneginsburg 1
  2. 2. iBooks Purchase Flow: Shortest path is 5 steps Step 1: Tap Store Step 2: Tap price Step 3: Tap buy Step 4: Enter password Step 5: Wait for download 2
  3. 3. iBooks Purchase Flow: Longer path is 6 steps Step 1: Tap “Store” Step 2: Tap book for details Step 3: Tap price Step 4: Tap buy Step 5: Enter password Step 6: Wait for download One extra step if user views book details. 3
  4. 4. Kindle Purchase Flow: 5 Steps Step 1: Tap Shop in Kindle Store Step 2: Tap for book details Step 3: Tap yellow buy button Step 4: Tap return to Kindle Step 5: Wait for synchronization 4
  5. 5. Kobo Purchase Flow: Shorter path is 6 steps Step 1: Tap “Store” Step 2: Tap price to buy Step 3: Safari warning Step 4: Tap “Buy now” Step 5: Tap “return to Kobo” Step 6: Wait for download 5
  6. 6. Kobo Purchase Flow: Longer path is 7 steps Step 1: Tap “Store” Step 2: Tap title Step 3: “Buy now” Step 4: Safari warning Step 5: “Buy now” Step 6:“Return to Kobo” Step 7: Download One extra step if user views book details. 6

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