Big Problem Health professionals need their clients to follow through on being more active so treatment has a more beneficial effect. Andy comes to see Joe, a health professional, about helping him become more socially involved. Andy has a videogame addiction and no friends. Joe advises Andy to do try doing a team sport or join a club of some sort. Andy comes back for another visit and Joe finds out that Andy hasn’t taken any steps toward trying any new things. They both eventually find out they aren’t getting anywhere with this arrangement and Andy stops coming in for visits, unfulfilled. Joe has lost a client, and his reputation suffers because Andy didn’t listen to Joe and follow through with his advice.
Big Solution Giovanni Mannino Pastime Guru Mission: Introduce people to alternative hobbies. Vision: Be the Pastime Guru! Values: Community, Achievement, Fun, Originality Strategy: Determine desired company image Personal Image = Company Image Begin advertising campaign Approach community newsletters Research online marketing options Use customer feedback to improve image and services
Industry GoMan will be providing advisory services regarding leisurely activities. The Global Leisure Products market generated $155.8 Billion in 2006, 39.5% from toys and games.
Target Market & Competitors Referrers Health Specialists Event Planners Singles-Event Coordinators Travel Agencies Life Coaches Competitors Same as above
GoMan specializes in recommending leisure activities, allowing us to make partners of our current competition. We target the referrers, not the individuals who will directly benefit from our service.
Business Model Attract referrers by attending trade seminars and shows Advertise in local trade publications Target event planners by approaching them at their events Become involved in competitive events (i.e. marathons) Approach individual shop owners of various activities (surfing, jet-skiing, gun range, rock climbing facility) to build relationships and obtain better rates for GoMan customers.
Operations & Milestones Research New Customers Directly Contact Customers (Marketing) Provide Service 1 Week 1 Week Immediate Research Methods of Contacting Referrers Contact Referrers (Marketing) Customers Contact Us Provide Service Refresh Relationships with Current Referrers 1 Week 1 Week Immediate 1 – 3 Weeks 1 Day, Once Monthly
Call to Action Visit GoManInc.com! Take a business card If you find yourself having a lack o’ fun, call the GoMan! Follow me on Twitter!