Yes we can
Overview <ul><li>The Campaign  </li></ul><ul><li>Integrated Communication </li></ul><ul><li>Lessons </li></ul>
The campaign Social Media Website
The campaign The Obama campaign led by David Plouffe and David Axelrod knew one thing.....engage with the voter base, and ...
The Campaign E-Mail Podcast Video Games Mobile  Apps
integrated communication <ul><li>For Democratic Nomination </li></ul><ul><li>Get attention </li></ul><ul><li>Capture the v...
integrated communication <ul><li>For General Campaign </li></ul><ul><li>Mobilise the voters </li></ul><ul><li>Recruit volu...
integrated communication <ul><li>After General Election </li></ul><ul><li>Reward & thank the voters </li></ul><ul><li>Adju...
Lessons <ul><li>The campaign understood that Social Media was part of a solution and not a problem. </li></ul><ul><li>Soci...
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Brief introduction to social Politics

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Obama revolutionised the web and how to engage people in politics. Elected under the guise of social media,

Published in: News & Politics
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Brief introduction to social Politics

  1. 1. Yes we can
  2. 2. Overview <ul><li>The Campaign </li></ul><ul><li>Integrated Communication </li></ul><ul><li>Lessons </li></ul>
  3. 3. The campaign Social Media Website
  4. 4. The campaign The Obama campaign led by David Plouffe and David Axelrod knew one thing.....engage with the voter base, and do it now. Social Media and it’s demographic base was beginning to resonate with 16 - 20 year olds, passionate about the web, technology and finally being heard. It was the teenagers dream finally coming true. The Obama team seized upon the moment and started to engage. They engineered their communications around engaging this audience, and making them the “Message Champions”.
  5. 5. The Campaign E-Mail Podcast Video Games Mobile Apps
  6. 6. integrated communication <ul><li>For Democratic Nomination </li></ul><ul><li>Get attention </li></ul><ul><li>Capture the voter base </li></ul><ul><li>Use of stirring speeches </li></ul><ul><li>Traditional Media, Foundation of non traditional media </li></ul>
  7. 7. integrated communication <ul><li>For General Campaign </li></ul><ul><li>Mobilise the voters </li></ul><ul><li>Recruit volunteers </li></ul><ul><li>Connect with the audience, get donations </li></ul><ul><li>Develop new media strategy focus on social media </li></ul>
  8. 8. integrated communication <ul><li>After General Election </li></ul><ul><li>Reward & thank the voters </li></ul><ul><li>Adjust expectations </li></ul><ul><li>Collect donations and feedback </li></ul><ul><li>Website only </li></ul>
  9. 9. Lessons <ul><li>The campaign understood that Social Media was part of a solution and not a problem. </li></ul><ul><li>Social Media was used to communicate, and listen - structuring the campaign messaging and responding to critics and followers alike. </li></ul><ul><li>Real-time messaging made the campaign flexible, responsive and appealing to an undecided voter base. </li></ul><ul><li>Social Media was part of a bigger communication platform, it wasn’t the be all and end all, it was however the most personal! </li></ul>
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