Co-creating brands with consumers and other stakeholders - pana youth congress nov 2010
Head of Planning
McCann Worldgroup Philippines
Co-creating Brands With Consumers and Other Stakeholders
What you will see today is
based on my professional
experience, my own study of
the subject and my personal
point of view about brands.
Co-creation with brands is an
area that is constantly
evolving so this is by no
means the deﬁnitive point of
view on the subject.
How brands are currently co-creating
with consumers and other stakeholders
The future of co-creation with brands
Companies own brands,
Consumers make brands a part of their lives.
We have a personal stake in the brands
that we care about.
In the past, we had limited means to engage
the brands we care about.