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Top Ten Questions on Analyzing Consumer Markets

Top Ten Questions on Analyzing Consumer Markets

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V49 ginoagra 10 q analyzing consumer market V49 ginoagra 10 q analyzing consumer market Presentation Transcript

  • TOP 10 Learning Questions for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010
  • 1. ______is the fundamental determinant of person’s wants and behavior.
    • Society
    • Culture
    • Psychology
    • Personality
    • Lifestyle
  • 2. ______ is a process of selecting, organizing, interpreting information to create meaningful picture of the world.
    • Motivation
    • Psychology
    • Perception
    • Memory
    • Learning
    View slide
  • 3. Buyer’s decisions are influenced by the following personal factors except:
    • Age and stage in life cycle
    • Occupation and economic circumstances
    • Personality and self-concept
    • Lifestyle and values
    • Roles and status
    View slide
  • 4. The stages of buying decision process are the ff. except:
    • Need recognition
    • Information search
    • Evaluation of needs
    • Purchase decision
    • Post purchase behavior
  • 5. Which of the following is false?
    • Motivation is correlated to the strength of a need
    • Motivation is a need sufficiently pressing to drive us to act
    • Motivation satisfies most important need first
    • Biogenic needs are food, water, security
    • Psychogenic needs are esteem, recognition, belonging
  • 6. Which statement is false?
    • Culture has the broadest and deepest influence on consumer behavior
    • Reference group has only direct influence on person’s attitudes and behavior
    • Family is the most influential reference group
    • Buyers are likely to choose brands whose personalities match their own
    • In marketing, perception is more important than reality
    • Need recognition
    • Information search
    • Evaluation of alternatives
    • Purchase decision
    • Post purchase behavior
    7. Obstetric packages of different hospital are examples of:
  • 8. Celebrity endorsers mother and daughter, Pia and Maxene Magalona, were tapped for Cervical Cancer vaccine promotion is an example of:
    • Cultural factor
    • Social factor
    • Personal factor
    • Psychological factor
    • Physiological factor
  • 9. After giving birth, actress Claudine Barretto wanted to remove unwanted fats and resorted to Liposuction surgery is an example of :
    • Cultural factor
    • Social factor
    • Personal factor
    • Psychological factor
    • Physiological factor
  • 10. For most people, life begins at 40. Executive check-up packages that are offered usually in big hospitals are examples of:
    • Need recognition
    • Information search
    • Evaluation of alternatives
    • Purchase decision
    • Post purchase behavior
  • TOP 10 Learning Answers for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010
  • 1. ______is the fundamental determinants of person’s wants and behavior.
    • Society
    • Culture
    • Psychology
    • Personality
    • Lifestyle
  • 2. ______ is a process of selecting, organizing, interpreting information to create meaningful picture of the world.
    • Motivation
    • Psychology
    • Perception
    • Memory
    • Learning
  • 3. Buyer’s decisions are influenced by the following personal factors except:
    • Age and stage in life cycle
    • Occupation and economic circumstances
    • Personality and self-concept
    • Lifestyle and values
    • Roles and status
  • 4. The stages of buying decision process are the ff. except:
    • Need recognition
    • Information search
    • Evaluation of needs
    • Purchase decision
    • Post purchase behavior
  • 5. Which of the following is false?
    • Motivation is correlated to the strength of a need
    • Motivation is a need sufficiently pressing to drive us to act
    • Motivation satisfies most important need first
    • Biogenic needs are food, water, security
    • Psychogenic needs are esteem, recognition, belonging
  • 6. Which statement is false?
    • Culture has the broadest and deepest influence on consumer behavior
    • Reference group has only direct influence on person’s attitudes and behavior
    • Family is the most influential reference group
    • Buyers are likely to choose brands whose personalities match their own
    • In marketing, perception is more important than reality
    • Need recognition
    • Information search
    • Evaluation of alternatives
    • Purchase decision
    • Post purchase behavior
    7. Obstetric packages of different hospital are examples of:
  • 8. Celebrity endorsers mother and daughter, Pia and Maxene Magalona , were tapped for Cervical Cancer vaccine promotion is an example of:
    • Cultural factor
    • Social factor
    • Personal factor
    • Psychological factor
    • Physiological factor
  • 9. After giving birth, actress Claudine Barretto wanted to remove unwanted fats and resorted to Liposuction surgery is an example of :
    • Cultural factor
    • Social factor
    • Personal factor
    • Psychological factor
    • Physiological factor
  • 10. For most people, life begins at 40. Executive check-up packages that are offered usually in big hospitals are examples of:
    • Need recognition
    • Information search
    • Evaluation of alternatives
    • Purchase decision
    • Post purchase behavior
  • TOP 10 Learning Questions for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010