Telefonica Global Millennial Survey - Asia

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Millennials in Asia are highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication. …

Millennials in Asia are highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication.

They are inspired by technology, have confidence in their economy and believe their best days are ahead of them.

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  • 1. Telefónica Global Millennial Survey Asian Millennials - Inspired by technology, confident in the economy, and believe their best days are ahead_ Today’s young adults: the leaders of tomorrow. Their Use of Technology Globally, the majority of Millennials own a smartphone_ 92% 83% China 86% Asian Millennials 76% Australia 80% Millennials Worldwide Korea Asian Millennials believe technology empowers and enables_ 85% 44% of Asian Millennials believe that technology has made it easier to get a job, compared to 83% of Millennials worldwide. of Asian Millennials believe technology is the most important field of study for ensuring their personal future success, compared to 36% of Millennials worldwide. Their Economic Outlook Highly optimistic and confident in their future_ 79% of Asian Millennials think their country’s best days are ahead, compared to 67% of Millennials worldwide. of Asian Millennials say that their quality of life 85% today is better than it was for their parents’ generation, compared to 78% of Millennials worldwide. Asian Millennials think the economy in their region is headed in the right direction. 50% 65% Millennials Worldwide Asian Millennials Their Place in the World Asian Millennials are more likely to be attuned to environmental issues compared to Millennials worldwide_ 48% 36% of Asian Millennials say that protecting the environment is one of the most important ways to make a difference in the world, compared to 41% worldwide. of Asian Millennials believe that eliminating poverty is an important way to make a difference in the world, compared to 39% worldwide. Millennials believe that improving the access to, and the quality of education to be one of the most important ways to make a difference in the world. 42% 44% Millennials Worldwide Asian Millennials Their View on Family and Religion Millennials would delay their plan to have a family if the economy was in bad shape. 67% of Asian Millennials say that religion is not important in their life, compared to 55% worldwide. 78% 58% 47% Asian Millennials Millennials Worldwide of Asian Millennials say they are open towards other religions and beliefs outside their own, compared to 76% worldwide. Millennials in Asia are unique given their positive outlook on the economy. They believe in the importance of technology to improve communication and ensure personal future success. Learn more at telefonica.com/millennials #TEFMillennials