Social Media Whats In It For You Mr Solicitor and Accountants

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My presentation from today's Manchester Professional Marketer's Forum.

My presentation from today's Manchester Professional Marketer's Forum.

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  • Connecting – it is easier and quicker to reach each other than ever before
    Collaboration – previously isolated, remote activities are now being performed simultaneously by groups
    Consumption – there is more content being consumed in more ways than ever before
    Sharing – we now have the simplest tools to tell others of our discoveries
    Creating – web-based tools allow us to express ourselves like never before

Transcript

  • 1. Social Media - what’s in it for you? @paulfabretti
  • 2. Me - I’ve been doing this for a while!
  • 3. Today, 67% of all internet users interact with some form of social media which accounts for 10% of all internet time March 2009: “Global Faces & Networked Places” - A Nielson report on social networking’s new global footprint
  • 4. So what is it all about and where do I start?
  • 5. http://www.youtube.com/watch?v=D3qltEtl7H8 Things have changed - The Break Up
  • 6. http://www.youtube.com/watch?v=D3qltEtl7H8 Things have changed - The Break Up
  • 7. Social media tool adoption is continuing to grow
  • 8. Consumers are now actively participating in social media
  • 9. Consumers are now actively participating in social media
  • 10. In a web-based world, choice can be a bad thing!
  • 11. But there is some order forming
  • 12. “A collection of tools and services that allow people to share and distribute opinions, experiences and information through digital media” Paul Fabretti, Social Media Strategist, Author: blendingthemix.com
  • 13. The way we use the web has changed too
  • 14. The way we use the web has changed too
  • 15. The way we use the web has changed too
  • 16. The way we use the web has changed too
  • 17. The way we use the web has changed too
  • 18. The way we use the web has changed too
  • 19. Scale - social media is now everywhere
  • 20. Speed - conventional channels cannot keep up
  • 21. Impact - social media is word of mouth on steroids
  • 22. Today’s consumers are fervent multi-taskers
  • 23. “A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” Clay Shirky, Author, Consultant, Professor at NYU
  • 24. http://www.youtube.com/watch?v=MpIOClX1jPE The Social Consumer - Social Media in Plain English
  • 25. http://www.youtube.com/watch?v=MpIOClX1jPE The Social Consumer - Social Media in Plain English
  • 26. The Connected Consumer...
  • 27. Connects & Connected The Connected Consumer...
  • 28. Connects & Connected Collaborates The Connected Consumer...
  • 29. Connects & Connected Collaborates All-consuming The Connected Consumer...
  • 30. Connects & Connected Collaborates All-consuming Shares The Connected Consumer...
  • 31. Connects & Connected Collaborates All-consuming Shares Creates The Connected Consumer...
  • 32. Connecting - with others who share same opinions, beliefs and values
  • 33. What common values and interests do we share with our customers? Connecting - with others who share same opinions, beliefs and values
  • 34. What common values and interests do we share with our customers? How can we connect with them? Connecting - with others who share same opinions, beliefs and values
  • 35. What common values and interests do we share with our customers? How can we connect with them? Where are those people already? Connecting - with others who share same opinions, beliefs and values
  • 36. What common values and interests do we share with our customers? How can we connect with them? Where are those people already? How can we connect customers to each other? Connecting - with others who share same opinions, beliefs and values
  • 37. Collaborating - people are working together to make things happen
  • 38. Is it appropriate for us to collaborate with people? Collaborating - people are working together to make things happen
  • 39. Is it appropriate for us to collaborate with people? If so, how and in a meaningful way? Collaborating - people are working together to make things happen
  • 40. Is it appropriate for us to collaborate with people? If so, how and in a meaningful way? How can we help them collaborate with each other? Collaborating - people are working together to make things happen
  • 41. Consuming - people are consuming more content in many ways
  • 42. What formats are they consuming, where and what are they doing with it? Consuming - people are consuming more content in many ways
  • 43. What formats are they consuming, where and what are they doing with it? Where are those people already? Consuming - people are consuming more content in many ways
  • 44. What formats are they consuming, where and what are they doing with it? Where are those people already? How can we connect with them? Consuming - people are consuming more content in many ways
  • 45. What formats are they consuming, where and what are they doing with it? Where are those people already? How can we connect with them? How can we connect customers to each other? Consuming - people are consuming more content in many ways
  • 46. Sharing - People are sharing the things they find interesting with peers
  • 47. •What can we share about ourselves that will make our clients more informed / interested? Sharing - People are sharing the things they find interesting with peers
  • 48. •What can we share about ourselves that will make our clients more informed / interested? How can we help others share our content more easily? Sharing - People are sharing the things they find interesting with peers
  • 49. Creation - More people have more tools to create more content
  • 50. What are the most popular forms of expression our customers use? Creation - More people have more tools to create more content
  • 51. What are the most popular forms of expression our customers use? What can we provide customers to help them be creative with our brand? Creation - More people have more tools to create more content
  • 52. Listening - Being a good listener will get you further than being a good talker
  • 53. Conversation monitoring - the first steps
  • 54. A social media strategy - a four-stage process
  • 55. Standing out from the crowd - who is doing what?
  • 56. What’s in it for you? Though Leadership
  • 57. Below the surface - what else do you need to think about?
  • 58. Below the surface - what else do you need to think about?
  • 59. Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Below the surface - what else do you need to think about?
  • 60. Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Below the surface - what else do you need to think about?
  • 61. Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Content entry and SEO - Tag number and naming, linking, images, keyword density, post length Below the surface - what else do you need to think about?
  • 62. Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Content entry and SEO - Tag number and naming, linking, images, keyword density, post length Channel management (a) - Define structure: Administrators, authors, contributors, content approval process Below the surface - what else do you need to think about?
  • 63. Below the surface - what else do you need to think about?
  • 64. Channel management (b) - How often, when, who, coordination with other channels Below the surface - what else do you need to think about?
  • 65. Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Below the surface - what else do you need to think about?
  • 66. Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand. Below the surface - what else do you need to think about?
  • 67. Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand. Channel Promotion - How are you going to engage with influencers and who is going to do it? Below the surface - what else do you need to think about?
  • 68. If you take 4 things away today...
  • 69. Listen - understand what is being said about you or your industry If you take 4 things away today...
  • 70. Listen - understand what is being said about you or your industry Decide - where you can add value If you take 4 things away today...
  • 71. Listen - understand what is being said about you or your industry Decide - where you can add value Engage - in ways which are appropriate If you take 4 things away today...
  • 72. Listen - understand what is being said about you or your industry Decide - where you can add value Engage - in ways which are appropriate Be honest - social channels are about people If you take 4 things away today...
  • 73. “A collection of tools and services that allow people to share and distribute opinions, experiences and information through digital media” And remember...
  • 74. Thank you so much. @paulfabretti paul.fabretti@gmail.com