Social Media Whats In It For You Mr Solicitor and Accountants

Social Media - what’s in it for you? @paulfabretti

Me - I’ve been doing this for a while!

Today, 67% of all internet users interact with some form of social media which accounts for 10% of all internet time March 2009: “Global Faces & Networked Places” - A Nielson report on social networking’s new global footprint

So what is it all about and where do I start?

http://www.youtube.com/watch?v=D3qltEtl7H8 Things have changed - The Break Up

Social media tool adoption is continuing to grow

Consumers are now actively participating in social media

In a web-based world, choice can be a bad thing!

But there is some order forming

“A collection of tools and services that allow people to share and distribute opinions, experiences and information through digital media” Paul Fabretti, Social Media Strategist, Author: blendingthemix.com

The way we use the web has changed too

Scale - social media is now everywhere

Speed - conventional channels cannot keep up

Impact - social media is word of mouth on steroids

Today’s consumers are fervent multi-taskers

“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” Clay Shirky, Author, Consultant, Professor at NYU

http://www.youtube.com/watch?v=MpIOClX1jPE The Social Consumer - Social Media in Plain English

The Connected Consumer...

Connects & Connected The Connected Consumer...

Connects & Connected Collaborates The Connected Consumer...

Connects & Connected Collaborates All-consuming The Connected Consumer...

Connects & Connected Collaborates All-consuming Shares The Connected Consumer...

Connects & Connected Collaborates All-consuming Shares Creates The Connected Consumer...

Connecting - with others who share same opinions, beliefs and values

What common values and interests do we share with our customers? Connecting - with others who share same opinions, beliefs and values

What common values and interests do we share with our customers? How can we connect with them? Connecting - with others who share same opinions, beliefs and values

What common values and interests do we share with our customers? How can we connect with them? Where are those people already? Connecting - with others who share same opinions, beliefs and values

What common values and interests do we share with our customers? How can we connect with them? Where are those people already? How can we connect customers to each other? Connecting - with others who share same opinions, beliefs and values

Collaborating - people are working together to make things happen

Is it appropriate for us to collaborate with people? Collaborating - people are working together to make things happen

Is it appropriate for us to collaborate with people? If so, how and in a meaningful way? Collaborating - people are working together to make things happen

Is it appropriate for us to collaborate with people? If so, how and in a meaningful way? How can we help them collaborate with each other? Collaborating - people are working together to make things happen

Consuming - people are consuming more content in many ways

What formats are they consuming, where and what are they doing with it? Consuming - people are consuming more content in many ways

What formats are they consuming, where and what are they doing with it? Where are those people already? Consuming - people are consuming more content in many ways

What formats are they consuming, where and what are they doing with it? Where are those people already? How can we connect with them? Consuming - people are consuming more content in many ways

What formats are they consuming, where and what are they doing with it? Where are those people already? How can we connect with them? How can we connect customers to each other? Consuming - people are consuming more content in many ways

Sharing - People are sharing the things they ﬁnd interesting with peers

•What can we share about ourselves that will make our clients more informed / interested? Sharing - People are sharing the things they ﬁnd interesting with peers

•What can we share about ourselves that will make our clients more informed / interested? How can we help others share our content more easily? Sharing - People are sharing the things they ﬁnd interesting with peers

Creation - More people have more tools to create more content

What are the most popular forms of expression our customers use? Creation - More people have more tools to create more content

What are the most popular forms of expression our customers use? What can we provide customers to help them be creative with our brand? Creation - More people have more tools to create more content

Listening - Being a good listener will get you further than being a good talker

Conversation monitoring - the ﬁrst steps

A social media strategy - a four-stage process

Standing out from the crowd - who is doing what?

What’s in it for you? Though Leadership

Below the surface - what else do you need to think about?

Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Below the surface - what else do you need to think about?

Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Below the surface - what else do you need to think about?

Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Content entry and SEO - Tag number and naming, linking, images, keyword density, post length Below the surface - what else do you need to think about?

Channel type - Recruitment, Customer Service, Thought- Leadership/Innovation, Sales Tone of voice - Formal, friendly, colloquial Content entry and SEO - Tag number and naming, linking, images, keyword density, post length Channel management (a) - Deﬁne structure: Administrators, authors, contributors, content approval process Below the surface - what else do you need to think about?

Below the surface - what else do you need to think about?

Channel management (b) - How often, when, who, coordination with other channels Below the surface - what else do you need to think about?

Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Below the surface - what else do you need to think about?

Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand. Below the surface - what else do you need to think about?

Channel management (b) - How often, when, who, coordination with other channels Moderation - Who and how are you going to manage any conversations? Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand. Channel Promotion - How are you going to engage with inﬂuencers and who is going to do it? Below the surface - what else do you need to think about?

If you take 4 things away today...

Listen - understand what is being said about you or your industry If you take 4 things away today...

Listen - understand what is being said about you or your industry Decide - where you can add value If you take 4 things away today...

Listen - understand what is being said about you or your industry Decide - where you can add value Engage - in ways which are appropriate If you take 4 things away today...

Listen - understand what is being said about you or your industry Decide - where you can add value Engage - in ways which are appropriate Be honest - social channels are about people If you take 4 things away today...

“A collection of tools and services that allow people to share and distribute opinions, experiences and information through digital media” And remember...

Thank you so much. @paulfabretti paul.fabretti@gmail.com

Social Media Whats In It For You Mr Solicitor and Accountants

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