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SMM Workshop
 

SMM Workshop

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Just a few slides from an "Introduction to Social Media" workshop I did yesterday with Gez.

Just a few slides from an "Introduction to Social Media" workshop I did yesterday with Gez.

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  • <br /> Steve: Influencer Analysis - the identification of the most important people who matter for a particular topic. Where they are, what they are (blog/wiki/forum etc.) indicated by the different colours. The bigger they are and the more links to them, generally the more influential someone is. <br />
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  • <br /> Main dashboard - summary of #mentions and the sentiment of those mentions over time. Also, sites with most mentions of topics. <br />
  • <br /> Trends of topics. What has the pattern of no. of comments/sentiment been over time? <br />
  • <br /> (from previous screen) what are the biggest, newest or fastest growing topics and what is the sentiment of those topics? <br />
  • <br /> How are we comparing to other brands in terms of number of mentions or score (sentiment) <br />
  • <br /> Of all the brands we are monitoring, what are the numbers of mentions, where are they coming from (blogs/news/forums) and what is the sentiment? <br />
  • <br /> Let’s click on some of the graphs/links in the tables and see what happened on a particular date range. This gives us (a) a summary of activity on that date and (b) access to a particular comment of interest. <br />
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SMM Workshop SMM Workshop Presentation Transcript

  • Paul Fabretti & Gerard Daring ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
  • What IS Social Media? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
  • Social Media is about distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • new methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • updated methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and encourage sharing ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise Sponsored Social Story example in News Feed as a result of a user action on the Facebook Page ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • and new ways to interact ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • But how do you find the people and topics that matter? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Monitoring - Influencer Analysis ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Dashboard ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Summary ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Who is standing out from the crowd? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Responding to the customer ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • Now, get to work! ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009