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SMM Workshop
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SMM Workshop

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Just a few slides from an "Introduction to Social Media" workshop I did yesterday with Gez.

Just a few slides from an "Introduction to Social Media" workshop I did yesterday with Gez.

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  • Steve: Influencer Analysis - the identification of the most important people who matter for a particular topic. Where they are, what they are (blog/wiki/forum etc.) indicated by the different colours. The bigger they are and the more links to them, generally the more influential someone is.



  • Main dashboard - summary of #mentions and the sentiment of those mentions over time. Also, sites with most mentions of topics.

  • Trends of topics. What has the pattern of no. of comments/sentiment been over time?

  • (from previous screen) what are the biggest, newest or fastest growing topics and what is the sentiment of those topics?

  • How are we comparing to other brands in terms of number of mentions or score (sentiment)

  • Of all the brands we are monitoring, what are the numbers of mentions, where are they coming from (blogs/news/forums) and what is the sentiment?

  • Let’s click on some of the graphs/links in the tables and see what happened on a particular date range. This gives us (a) a summary of activity on that date and (b) access to a particular comment of interest.

















  • Transcript

    • 1. Paul Fabretti & Gerard Daring ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
    • 2. What IS Social Media? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
    • 3. Social Media is about distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 4. new methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 5. and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 6. and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 7. and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 8. and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 9. updated methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 10. and encourage sharing ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 11. and new ways to advertise Sponsored Social Story example in News Feed as a result of a user action on the Facebook Page ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 12. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 13. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 14. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 15. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 16. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 17. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 18. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 19. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 20. and new ways to interact ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 21. But how do you find the people and topics that matter? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 22. But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 23. But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 24. Monitoring - Influencer Analysis ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 25. ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 26. Buzz Monitoring - Dashboard ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 27. Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 28. Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 29. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 30. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 31. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 32. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 33. Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 34. Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 35. Buzz Monitoring - Summary ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 36. Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 37. Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 38. Who is standing out from the crowd? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 39. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 40. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 41. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 42. Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 43. Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 44. Responding to the customer ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 45. Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 46. Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
    • 47. Now, get to work! ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009

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